Mods: Their Roots, The Revival and How Mainstream Fashion Has Borrowed From it Again | Herstory |

as thrilled as i've been to see ad campaigns featuring bold, geometric prints and a-line mini dresses, all topped with bouffants and beehives and multiple layers of lashes, i'm also, at times, annoyed at how other fashion writers are presenting these to the masses. titles and captions enticing people to be "go" or "become" mod are making me cringe, for reasons similar to the ones i've listed in a piece i wrote in november entitled no such thing as a punk fad: the effects of mainstream fashion borrowing from subculture style. in it, i briefly mention mod fashion and promise to write about it at a later date and so here we are.