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Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
Curated by Deanna Dahlsad
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I Think You're Missing The Big Bottom Line In Those "Skinny" Subway Ads

I Think You're Missing The Big Bottom Line In Those "Skinny" Subway Ads | Herstory | Scoop.it
Have you seen Subway's latest ad ~ the one with the woman who reminds us to "Eat Fresh!" and stay healthy & slim so we can fit into our sexy Halloween costumes? Jezebel did. And out came the re...
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Stupid/Sexist Headlines Under Attack

Stupid/Sexist Headlines Under Attack | Herstory | Scoop.it

Folks at The Vagenda had the idea of asking readers to rewrite stupid/sexist headlines.

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On advertising history, feminism and marketing in the future: Destroying the point

On advertising history, feminism and marketing in the future: Destroying the point | Herstory | Scoop.it

The social media movement born of Alan Jones' sexist comments had huge early success, but its clicktivists' wings have since been clipped. It was around the year of my birth that Philip Morris began a campaign to seduce its female smokers. In an era largely untroubled by my pregnant mother's cigarettes, the Virginia Slims campaign was, in itself, unsurprising.

 

What was surprising was the company's use of a ''women's libber'' to promote its product. This was the first time feminism sold anything to anyone; apart from its core principles, I suppose. Since then, the idea of an emerging social freedom has been used many times to sell women face cream and alcohol. The ''you go girl'' message has been successfully co-opted to bring my gender high heels and financial services and small cars. Because you're worth it.

 

These days, women are still buying back their own dissent from advertisers. But things are different now. In an age of social networking, where so many of us feel we are in ''control'' of our media, the way to a lady's wallet is a more difficult business....


Via Jeff Domansky, Deanna Dahlsad
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The Academy of Mystic Arts Invites You to: BECOME A "Witch!"

The Academy of Mystic Arts Invites You to: BECOME A "Witch!" | Herstory | Scoop.it
retrogasm:
“ The Academy of Mystic Arts
Deanna Dahlsad's insight:

I have no idea why they'd use quotes... Is a "Witch!" is different than a plain old witch? Is he use of quotes like airquotes or something?

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Deanna Dahlsad's curator insight, January 18, 5:17 PM

I have no idea why they'd use quotes... Is a "Witch!" is different than a plain old witch? Is he use of quotes like airquotes or something?

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Sexism In The Gambling Industry

Sexism In The Gambling Industry | Herstory | Scoop.it

With all the talk about sexism in gaming, I think it's time to discuss the sexism in gambling. Everyone knows that the number of female gamblers are increasing, just as it is in gaming; but where are the casinos, online or real world destinations, which cater to these women?


At the start of this century, there were several...

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malek's comment, January 18, 4:44 PM
Sexism and gambling: a kind of addiction
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Mannequins Give Shape to a Venezuelan Fantasy

Mannequins Give Shape to a Venezuelan Fantasy | Herstory | Scoop.it
Mannequins with bulging bosoms have become standard in Venezuela, reflecting the country’s embrace of plastic surgery even among those who can least afford it.

Via Seth Dixon
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Seth Dixon's curator insight, November 7, 2013 9:34 AM

Unrealistic manniquins are nothing new...but society produces mannequins and the mannequins are a part of the cultural landscape that has some normative ideals of beauty and gender.  How does the media and society's images of the 'ideal body' influence and shape cultural values and aspirations?


On the opposite side of the spectrum watch this video about the production of manniquins modeled on people with disabilities.  The tag line for the project was "because who is perfect anyway?"

Albert Jordan's curator insight, February 12, 6:39 PM

 

 

It comes as no surprise that mannequins are becoming “sexier” in other markets as countries develop and become more consumer driven. We can already see the evolution of the store mannequin in the United States as every few trends it will change its form to what is the attractive norm. Right now, “curvy” focused mannequins are beginning to show up in store front windows as a push for more natural bodied women in advertising grows. The evolution of the Venezuelan mannequin may be a bit more extreme but it goes to show the cultural change(or regression, depending on how you feel about body image) of an area as well as the influence put on it by globalization and even regional influence. As the article states, Venezuelan women have begun to undergo plastic surgery to “improve their self-esteem.” While not many do, it becomes a status symbol to have an operation. Even some shop owners, when told by the costumer that they wish to look like the mannequin, are told to go get an operation.

While here in America, the plastic surgery trend began to die off and is now seen as for those who are superficial or materialistic. However, this trend had been seen in Brazil many years prior to Venezuela today and it can probably be safely assumed that because these two countries share a border, certain trends and elements of culture have gone back and forth. As western media penetrates further and further into traditionally institutionalized anti-western countries, the advertising effects on body image will change as more companies that deal with fashion, make up, and image begin to do business, invest, and advertise. Especially so in a Latin society where men are still typically held in higher regard, competition amongst women could fuel the importance of looks. The maker of the “new and improved” mannequins has made quite an income out of it. Many of the shopkeepers who use the mannequins have even seen an increase in revenue.  

 In Venezuela there is also a culture of aesthetics and a certain pride in what is perceived as beauty, due in part to the countries own scenic magnificence . Although a socialist country who’s past and now deceased President was very critical of the “Western” and American influence, Venezuela had nourished a culture of easy money and consumerism due to the wealth of its oil reserves and the cheapness at which its citizens were able to buy it. During the late President Hugo Chavez’s reign, the government attempted to dissuade the desire for plastic surgery by saying the money being spent by poor women on plastic surgery should be going to more important needs. Nevertheless, sometimes cultural and societal demands can be as powerful as governmental demands and advice.

Again, globalization and consumerism can drive a cultural phenomenon. The owner of the store wanted to attract more buyers of his mannequins and so he made them “sexier.” By doing this, he put into the minds of the women looking at them that if they dress like that statue or shop at that store, they will look as good. Even if it is unrealistic, the placebo affect is almost just as good as the real thing.

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12 Unusual Mid-Century Pageant Queens

12 Unusual Mid-Century Pageant Queens | Herstory | Scoop.it
In the mid-20th century, businesses began to see the huge commercial possibilities of holding a contest where pretty girls would compete just for the honor of representing their product or main export.
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See also: http://www.kitsch-slapped.com/tag/pageants/

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Deanna Dahlsad's curator insight, November 4, 2013 7:10 PM

See also: http://www.kitsch-slapped.com/tag/pageants/


How corny will your campaign seem later?

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The Way To A Man’s Heart Is Through His Stomach & Other Lessons In Vintage Cookbooks

The Way To A Man’s Heart Is Through His Stomach & Other Lessons In Vintage Cookbooks | Herstory | Scoop.it
This is the cover of The Way To His Heart “A Cookbook with a Personality”, 1941; note the figures on the cover. The five female figures on the cover of...
Deanna Dahlsad's insight:

One cookbook illustrates so many issues: body image, ageing, racism, marketing & consumerism. Oh, and recipes too ;)

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malek's curator insight, November 4, 2013 7:59 PM

KITSCH-SLAPPED describe itself as

"SPECIALIZING IN BAD TASTE FROM A (FEMINIST) CHICK’S PERSPECTIVE. POP CULTURE, PAST & PRESENT, IN YER KISSER."

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Women’s Yellow Pages

Women’s Yellow Pages | Herstory | Scoop.it
Women’s Yellow Pages of Greater Milwaukee, 1995-1996. (Please refrain from jokes about “fingers doing the walking” among the women of Milwaukee. Thank you.) Today, Yellow Pages & phone books in...
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Lingerie News Round-Up

Lingerie News Round-Up | Herstory | Scoop.it

Julianna Rae has put out an infographic about how many people are sleeping in the nude. If those numbers are true, I guess that means that the the 30 billion dollar lingerie market is due to the sales of playwear and daywear, not sleepwear. (Hmmm, maybe if they brought nylon and more vintage style nightgowns back...)

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Deanna Dahlsad's curator insight, March 1, 2013 7:29 AM

Other news includes the closing of 18 Saudi lingerie stores.

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Selling vagina insecurity

Selling vagina insecurity | Herstory | Scoop.it
“A clean beaver always finds more wood”. And other problems with Playtex's Fresh 'n' Sexy wipes.

Via Agnès Poirier K
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Agnès Poirier K's curator insight, February 17, 2013 3:34 PM

“If there’s a cleaning product available for this body part, it must be dirty!"

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Think Pink: Collecting Vintage Marketing Materials Which Pander To Women | Collectors' Blog

Think Pink: Collecting Vintage Marketing Materials Which Pander To Women | Collectors' Blog | Herstory | Scoop.it
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Filter, Flavor, Color Too With Glamorous Vanity Fair Cigarettes

Filter, Flavor, Color Too With Glamorous Vanity Fair Cigarettes | Herstory | Scoop.it

Part of the great marketing movement of making things pink to sell them to women…

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Target Knows You’re Pregnant: Psychological Management and Consumer Data » Sociological Images

Target Knows You’re Pregnant: Psychological Management and Consumer Data » Sociological Images | Herstory | Scoop.it

Target learned that the ability to predict our needs and desires comes with the need to do some psychological management as well. Accordingly, they began sneaking baby-related coupons into coupon books that also included other things. So far, Target reports, these women are none the wiser… and thinking of Target as their one-stop baby shop.

 

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Marketing To Women: How To Get It Right | Fast Company

Marketing To Women: How To Get It Right | Fast Company | Herstory | Scoop.it

"According to a recent report by She-conomy, women account for 85% of all consumer purchases, including everything from autos to health care, and spend about $5 trillion annually, over half of the U.S. GDP. Women also dominate social sharing and online content creation; according to a report by bazaarvoice, women produced 60% of user-generated content in Q2 of 2011 and, interestingly, are generally more positive than men.So you’d have thought marketers would appreciate the importance of the female demographic. And yet, according to the same report by She-conomy, 91% of women said that advertisers don’t understand them. So where is it going wrong and, more importantly, which companies are getting it right, and how?.."


Via k3hamilton, Deanna Dahlsad
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Chick Lit: A case study in how publishers and booksellers drive a trend into the ground

Chick Lit:  A case study in how publishers and booksellers drive a trend into the ground | Herstory | Scoop.it
The “chick lit” box never really did justice to the full spectrum of women’s experience that many of these novels address—and is no longer relevant to the work being published now.

Via Sara Rosett, Deanna Dahlsad
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Why Women Are the Most Powerful Brand Ambassadors In the World | Social Media Today

Why Women Are the Most Powerful Brand Ambassadors In the World | Social Media Today | Herstory | Scoop.it
Last December I wrote of the need for more brand ambassadors.
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A Slip of a Girl: The Panties Or The Box They Came In?

A Slip of a Girl: The Panties Or The Box They Came In? | Herstory | Scoop.it

Get a load of the name on the vintage panty box!

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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tormorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.