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Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
Curated by Deanna Dahlsad
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The Standard Hotels, DuJour Media, and Violence Against Women

The Standard Hotels, DuJour Media, and Violence Against Women | Herstory | Scoop.it

DuJour is a new fashion/lifestyle magazine published nationally with localized issues for major cities. The Standard is a “boutique” hotel chain with locations in New York, Miami, and L.A. The image above looks to be taken from the NYC edition (based on the small print on the facing page). Somewhere in the offices where each of these companies does business, one assumes that entire teams of people looked at this and thought it was ok. At an ad agency hired by The Standard, some bright young creative type came up with this ad* in response to the challenge to market a hotel chain to rich people, a group that must certainly include many, many women. All three of these companies made the decision to use violence against women to market a product. Apparently, this isn’t the first time The Standard has been criticized for their advertising choices. Claire Darrow, creative director for Andre Balazs Properties has said these choices amount to “surrendering our ads to art, so to speak…We want to contribute to the magazines…We don’t just want to advertise.” (Update for clarity: This piece is part of a series by Erwin Wurm called “One Minute Sculptures”)


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Via J'nene Solidarity Kay, Deanna Dahlsad
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Laura Brown's comment, August 28, 2013 10:03 AM
My first thought was that her other arm is missing, her head may be under the suitcase. Either way, how does that advertise the hotel? Don't they have staff who would have offered to help her? Whatever the situation, heavy luggage, violence, illness... why would a hotel advertise by showing a woman down on the ground? I think that is more the point for me.
Gracie Passette's comment, August 29, 2013 9:32 PM
How can anyone see anything positive about this image? Hurt, wounded, murdered, whatever ~ "immobility" is counter to "travel", isn't it?
vanbachbn's comment, September 3, 2013 8:15 PM
Either way, how does that advertise the hotel? Don't they have staff who would have offered to help her?
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‘We Saw Your Junk,’ a Boob Song Parody

‘We Saw Your Junk,’ a Boob Song Parody | Herstory | Scoop.it

In an effort to "even the playing field" after Seth MacFarlane's "We Saw Your Boobs" Oscars opener "made everyone uncomfortable," YouTuber Kevin Gisi presents "We Saw Your Junk." Now that we've reached the parody stage, our Internet grief cycle is complete. (Until the "that's sexist against men" backlash begins, at least.)

 

Deanna Dahlsad's insight:

Is parody payback OK? When it illustrates it's point, perhaps...

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"Gangbang Interviews" and "Bikini Shots": Silicon Valley’s Brogrammer Problem

"Gangbang Interviews" and "Bikini Shots": Silicon Valley’s Brogrammer Problem | Herstory | Scoop.it
The surprising thing wasn't that a 28-year-old "assclown" would channel The Social Network's Sean Parker—it was that Van Horn's comments came on the heels of a whole series of tech-startup flareups over everything from advertising women as "perks" at a company event, to a marketing video featuring a woman clad in a corporate T-shirt and underwear, to a startup pitch session featuring a recurring photo of "leaping bikini-clad women."
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Touch Both Sides For Added Enjoyment (or How To Peeve Female Customers)

Touch Both Sides For Added Enjoyment (or How To Peeve Female Customers) | Herstory | Scoop.it

So, yeah, that first image is from a European Sony ad and I don’t know about you BUT IT CREEPS ME OUT. Ignoring the skeevy implications (woman’s body is a plaything for men, etc) it’s also just CREEPY AS HELL.

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Deanna Dahlsad's curator insight, March 6, 2013 4:24 PM

Arg!

Tess Giles Marshall's comment, March 10, 2013 1:22 AM
In the 21st Century? Unbelievable!
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When we use sexist, misogynist language: one man's examination ...

When we use sexist, misogynist language: one man's examination ... | Herstory | Scoop.it
Then consider its definition “Pussywhipped: (slang, vulgar, of a man) submissive to or dominated by one's wife or other female partner, frequently with the connotation that this submissive behavior is for the prospect of sex” ...
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Women’s Parts as Urinals and Sinks » Sociological Images

Women’s Parts as Urinals and Sinks » Sociological Images | Herstory | Scoop.it

*heavy sigh*

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