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Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
Curated by Deanna Dahlsad
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The Standard Hotels, DuJour Media, and Violence Against Women

The Standard Hotels, DuJour Media, and Violence Against Women | Herstory | Scoop.it

DuJour is a new fashion/lifestyle magazine published nationally with localized issues for major cities. The Standard is a “boutique” hotel chain with locations in New York, Miami, and L.A. The image above looks to be taken from the NYC edition (based on the small print on the facing page). Somewhere in the offices where each of these companies does business, one assumes that entire teams of people looked at this and thought it was ok. At an ad agency hired by The Standard, some bright young creative type came up with this ad* in response to the challenge to market a hotel chain to rich people, a group that must certainly include many, many women. All three of these companies made the decision to use violence against women to market a product. Apparently, this isn’t the first time The Standard has been criticized for their advertising choices. Claire Darrow, creative director for Andre Balazs Properties has said these choices amount to “surrendering our ads to art, so to speak…We want to contribute to the magazines…We don’t just want to advertise.” (Update for clarity: This piece is part of a series by Erwin Wurm called “One Minute Sculptures”)


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Laura Brown's comment, August 28, 2013 1:03 PM
My first thought was that her other arm is missing, her head may be under the suitcase. Either way, how does that advertise the hotel? Don't they have staff who would have offered to help her? Whatever the situation, heavy luggage, violence, illness... why would a hotel advertise by showing a woman down on the ground? I think that is more the point for me.
Gracie Passette's comment, August 30, 2013 12:32 AM
How can anyone see anything positive about this image? Hurt, wounded, murdered, whatever ~ "immobility" is counter to "travel", isn't it?
vanbachbn's comment, September 3, 2013 11:15 PM
Either way, how does that advertise the hotel? Don't they have staff who would have offered to help her?
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Touch Both Sides For Added Enjoyment (or How To Peeve Female Customers)

Touch Both Sides For Added Enjoyment (or How To Peeve Female Customers) | Herstory | Scoop.it

So, yeah, that first image is from a European Sony ad and I don’t know about you BUT IT CREEPS ME OUT. Ignoring the skeevy implications (woman’s body is a plaything for men, etc) it’s also just CREEPY AS HELL.

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Deanna Dahlsad's curator insight, March 6, 2013 7:24 PM

Arg!

Tess Giles Marshall's comment, March 10, 2013 5:22 AM
In the 21st Century? Unbelievable!
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‘We Saw Your Junk,’ a Boob Song Parody

‘We Saw Your Junk,’ a Boob Song Parody | Herstory | Scoop.it

In an effort to "even the playing field" after Seth MacFarlane's "We Saw Your Boobs" Oscars opener "made everyone uncomfortable," YouTuber Kevin Gisi presents "We Saw Your Junk." Now that we've reached the parody stage, our Internet grief cycle is complete. (Until the "that's sexist against men" backlash begins, at least.)

 

Deanna Dahlsad's insight:

Is parody payback OK? When it illustrates it's point, perhaps...

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When we use sexist, misogynist language: one man's examination ...

When we use sexist, misogynist language: one man's examination ... | Herstory | Scoop.it
Then consider its definition “Pussywhipped: (slang, vulgar, of a man) submissive to or dominated by one's wife or other female partner, frequently with the connotation that this submissive behavior is for the prospect of sex” ...
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"Gangbang Interviews" and "Bikini Shots": Silicon Valley’s Brogrammer Problem

"Gangbang Interviews" and "Bikini Shots": Silicon Valley’s Brogrammer Problem | Herstory | Scoop.it
The surprising thing wasn't that a 28-year-old "assclown" would channel The Social Network's Sean Parker—it was that Van Horn's comments came on the heels of a whole series of tech-startup flareups over everything from advertising women as "perks" at a company event, to a marketing video featuring a woman clad in a corporate T-shirt and underwear, to a startup pitch session featuring a recurring photo of "leaping bikini-clad women."
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
I do. http://www.kitsch-slapped.com/category/hey-sister-can-you-spare-some-social-change/
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tormorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.