Herramientas digitales

What can you do when the network sucks up all the air time on Election Night? Convinced that cut-ins twice an hour just wouldn’t cut it, anchor Amy Wood expanded her station’s 2012 coverage online using a relatively new video chat tool, Spreecast.

The result? “Nine hours of live streaming coverage. No live trucks. No ‘assigned’ reporters. No graphics people,” says Wood, who works for the Media General station in Greenville, S.C., WSPA.

We asked Wood to share her experience...