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Rescooped by Alejandro Tortolini from Contenidos digitales

How to Identify Relevant Online Influencers with These 3 Tools

How to Identify Relevant Online Influencers with These 3 Tools | Herramientas digitales | Scoop.it

This piece and infographic is from Adam Vincenzini on his blog.


I selected this article because it's another way for you to find key influencers and these tools will help to narrow your search


Here are some highlights:


Instead of focusing on the subjectivity of this process (and how this insight is deployed) Here's how you can use a combination of free tools to narrow your search.


Where do online influencers operate?

**They are active everywhere:


     Most popular are:

     blogs, Twitter, Facebook, YouTube, Online

     communities, discussion boards




**Influencers are active on Twitter

**Influencers operate some for of blogging hub


Focus on the intelligence you can glean from Twitter initially then verify this initial sweep with blog (or relevant hub) data


The initial steps involve:


1. Search by keyword

2. Search by location


3 tools useful in the process: The first two you can also search by location:


**followerwonk.com - then run this through another influencer tool -   

     tweetlevel to give it even more relevance (this isn't fool proof)




There are more suggestions in this piece having said that:


**No matter how hard we try, a 100% fool proof influence rating is near on impossible because influence is not a science, it can't be.


** this can help narrow things down, significantly


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://tinyurl.com/7humubp]

Via janlgordon, Celia Muñoz Baeza
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Rescooped by Alejandro Tortolini from Curation, Social Business and Beyond

Klout Has a New Competitor - Kred Launches Beta Next Week

Klout Has a New Competitor - Kred Launches Beta Next Week | Herramientas digitales | Scoop.it

Breaking news........Erik Schoenfeld just posted this 45 minutes ago for Techcrunch....




Klout will have a competitor called Kred. It is currently accepting sign-ups for a gradual rollout starting next week.


Kred is the latest product from social data mining startup PeopleBrowsr. “We have been receiving the firehose since 2008,” says CEO Jodee Rich, referring to the full Twitter firehose, “indexing it since then. We have sorted it by community and topic. We look for small close networks of people and look for how they can be just as influential as rockstars.”


Reputation on the Internet is a tricky thing to measure. But with the rise of social media—with its retweets, likes, +1s, replies, and followers counts—companies are trying to keep score. If you are a big user of Twitter, you have probably checked out your Klout score or at least heard of it.


Every person or account on Twitter has a Kred score, which is made up of two parts: the influence score and the outreach score. Your influence score is a measure of your ability to inspire others.


“Everyone is an influencer somewhere,” says Jodee. “Our job with Kred is to show you where you have influence.” Brand managers will be able to define their own communities (for a fee), which they will then be able to track.


So how is this different from Klout?


The main difference is Kred’s transparency. It shows you exactly how you got your score and lets you drill down to every retweet to see how many points it was worth.


A normal retweet might be worth 10 points, but one from somebody with high Kred might be worth 50. A mention is worth more than follow, and so on. Since Kred is calculating everyone’s scores in realtime, it normalizes your score against the average.





Via janlgordon
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Scooped by Alejandro Tortolini

Cómo aumentar tu Klout de 46 a 57 en un día | Desenredando la red

Cómo aumentar tu Klout de 46 a 57 en un día | Desenredando la red | Herramientas digitales | Scoop.it
Klout es una herramienta para conocer nuestra influencia en las redes sociales. Nuestra puntuación se puede incrementar de 46 a 57 en 24 horas. Y sin hacer nada raro.
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