Breaking news........Erik Schoenfeld just posted this 45 minutes ago for Techcrunch....
Klout will have a competitor called Kred. It is currently accepting sign-ups for a gradual rollout starting next week.
Kred is the latest product from social data mining startup PeopleBrowsr. “We have been receiving the firehose since 2008,” says CEO Jodee Rich, referring to the full Twitter firehose, “indexing it since then. We have sorted it by community and topic. We look for small close networks of people and look for how they can be just as influential as rockstars.”
Reputation on the Internet is a tricky thing to measure. But with the rise of social media—with its retweets, likes, +1s, replies, and followers counts—companies are trying to keep score. If you are a big user of Twitter, you have probably checked out your Klout score or at least heard of it.
Every person or account on Twitter has a Kred score, which is made up of two parts: the influence score and the outreach score. Your influence score is a measure of your ability to inspire others.
“Everyone is an influencer somewhere,” says Jodee. “Our job with Kred is to show you where you have influence.” Brand managers will be able to define their own communities (for a fee), which they will then be able to track.
So how is this different from Klout?
The main difference is Kred’s transparency. It shows you exactly how you got your score and lets you drill down to every retweet to see how many points it was worth.
A normal retweet might be worth 10 points, but one from somebody with high Kred might be worth 50. A mention is worth more than follow, and so on. Since Kred is calculating everyone’s scores in realtime, it normalizes your score against the average.