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Rescooped by Bea Hl from Relaciones Públicas y Publicidad al día
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Cómo NO hacer relaciones públicas digitales: 7 errores a evitar

Cómo NO hacer relaciones públicas digitales: 7 errores a evitar | herlobe | Scoop.it
Prácticas a evitar para poner de tu parte a referentes e influencers en una campaña de RRPP digital (Tiene toda la razón - Cómo NO hacer relaciones públicas digitales: 7 errores a evitar - via @OscarDS

Via Fernanda Grimaldi
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Diferencias entre las Relaciones Públicas de antes y de hoy

Diferencias entre las Relaciones Públicas de antes y de hoy | herlobe | Scoop.it
La industria de las Relaciones Públicas es una de las que han cambiado más rápidamente con el advenimiento de las nuevas tecnologías y la social media. InkHouse Media + Marketing desarrolló una int...

Via Andrés Galvis Triviño
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How Public Relations Can Help Your Small Business Grow

How Public Relations Can Help Your Small Business Grow | herlobe | Scoop.it

When small business owners create a business plan they often include advertising but neglect to include public relations, one of the most cost-effective methods for small businesses to raise awareness. Here are some reasons why you should consider making public relations a cornerstone of your company’s growth strategy:
- When we see an advertisement, we know the company is trying to sell us something. When a third party, such as the media, endorses a product or service, the company gains credibility. Consumers are much more likely to make a purchase based on third party endorsement than an advertisement.
- This visibility also tends to make your business appear larger and more established than it may be, which may help you secure partnerships, customers and funding.
- One good media placement can lead to a substantial increase in sales and tremendous growth, and because many small businesses have a unique story to tell, they are interesting to the media.


Via Ashok Ramachandran
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Ashok Ramachandran's curator insight, March 16, 2013 7:06 PM

Look for public relations opportunities to get the message out about your small business.

Tiffany's curator insight, September 28, 2014 3:48 AM

This is an very straight article to explain how the public relations is important to business. advertising is the first thing we promote, and public relations are becoming another important key area.

amalgeorge's curator insight, September 30, 2014 9:09 PM

another article that reflects on public relations and and how it can help a business grow by different means.

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La era de las Relaciones Públicas en las Redes Sociales

La era de las Relaciones Públicas en las Redes Sociales | herlobe | Scoop.it

Hablamos sobre la relación entre las Relaciones Públicas y las Redes Sociales y cómo gestionar esta dupla. Bien es sabido que los medios convencionales han generado una saturación y una pérdida de credibilidad en los públicos; hecho que ha dado como resultado la búsqueda de nuevos medios que permitan dar a conocer principalmente la marca, y en segundo lugar sus productos y servicios. Como resultado, se produce una predilección por llevar a cabo acciones de relaciones públicas debido a que generan experiencias más favorables en los receptores.

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Continuing Education for the Public Relations Professional

Continuing Education for the Public Relations Professional | herlobe | Scoop.it
Continuing Education for the Public Relations Professional (RT @MichelNilles: Continuing Education for the #PublicRelations Professional | Tropical CEO's #EmpowerNetwork #Blog http://t.co/mYFEwUzK7f...
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