Prácticas a evitar para poner de tu parte a referentes e influencers en una campaña de RRPP digital (Tiene toda la razón - Cómo NO hacer relaciones públicas digitales: 7 errores a evitar - via @OscarDS
When small business owners create a business plan they often include advertising but neglect to include public relations, one of the most cost-effective methods for small businesses to raise awareness. Here are some reasons why you should consider making public relations a cornerstone of your company’s growth strategy: - When we see an advertisement, we know the company is trying to sell us something. When a third party, such as the media, endorses a product or service, the company gains credibility. Consumers are much more likely to make a purchase based on third party endorsement than an advertisement. - This visibility also tends to make your business appear larger and more established than it may be, which may help you secure partnerships, customers and funding. - One good media placement can lead to a substantial increase in sales and tremendous growth, and because many small businesses have a unique story to tell, they are interesting to the media.
Hablamos sobre la relación entre las Relaciones Públicas y las Redes Sociales y cómo gestionar esta dupla. Bien es sabido que los medios convencionales han generado una saturación y una pérdida de credibilidad en los públicos; hecho que ha dado como resultado la búsqueda de nuevos medios que permitan dar a conocer principalmente la marca, y en segundo lugar sus productos y servicios. Como resultado, se produce una predilección por llevar a cabo acciones de relaciones públicas debido a que generan experiencias más favorables en los receptores.
Continuing Education for the Public Relations Professional (RT @MichelNilles: Continuing Education for the #PublicRelations Professional | Tropical CEO's #EmpowerNetwork #Blog http://t.co/mYFEwUzK7f...
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