Heritage and Museology - Patrimoni i Museologia
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Rescooped by Xavier Roigé Ventura from Museums and Digital Media
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The Importance of Social Media in Driving People to Your Museum or Visitor-Serving Nonprofit (DATA) |

The Importance of Social Media in Driving People to Your Museum or Visitor-Serving Nonprofit (DATA) | | Heritage and Museology  -  Patrimoni i Museologia | Scoop.it

"There’s a lot of conversation about the ROI of social media and confusion about how to explain its importance to executive leaders. Need help? Here’s some data behind how social media drives attendance to visitor-serving organizations (zoos, aquariums, museums, botanic gardens, theaters, etc). The research provided here is courtesy of IMPACTS.


It’s as easy as 1-2-3 (or, rather, the transitive property in mathematics):

 

1. Reputation is a major motivator of intent to visit

2. Social media drives reputation

3. Thus, social media is a driver of visitation"


Via Antenna International
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Rescooped by Xavier Roigé Ventura from The 21st Century
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Should museums be using social media more creatively? | Tate Blog

Should museums be using social media more creatively? | Tate Blog | Heritage and Museology  -  Patrimoni i Museologia | Scoop.it

The Tate blog: A space a to keep up to date with what we're working on and to discuss art and culture.  Should museums be using social media more creatively?


Via Dr. Susan Bainbridge
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Rescooped by Xavier Roigé Ventura from Museums and Digital Media
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Museums Teaching with Facebook | Edgital

Museums Teaching with Facebook | Edgital | Heritage and Museology  -  Patrimoni i Museologia | Scoop.it

"With over 500 million users, one in every 13 people on planet Earth is on Facebook. Museums, zoos, aquaria and other informal educational institutions have also jumped onto the Facebook bandwagon. Most use their page as a promotional tool – a kind of up-to-the-minute newsletter – informing their audience about events, programs and exhibitions. A few, but only a very few, use Facebook and other social media outlets as educational tools as well."


Via Antenna International
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