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How to Use Video in Email | Campaign Monitor

How to Use Video in Email | Campaign Monitor | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it

"Optimizing your video for email

Keep it shortKeep file size lowTurn the sound offUse video for the right reasons


What’s the alternative to embedding video in your email?

Animated GIFs Static image with play button Animated play button"
Via marketingIO
Don Curtin's insight:
Normally I would say no to adding Video to email but I'm sure there are some occasions it would work. I'm for taking a screenshot and linking it out, as one of the commenter's has already said.
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marketingIO's curator insight, May 16, 9:23 PM

I like the animated play button, especially when considering getting through to Outlook.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

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You Can Still Reach People Using Ad Block Software

You Can Still Reach People Using Ad Block Software | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
Adblock users are a valuable audience, if you know how to reach them.
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Is Google Unfairly Using the SEO Community to ‘Clean Up’ The Internet? by @@TheBenOren

Is Google Unfairly Using the SEO Community to ‘Clean Up’ The Internet? by @@TheBenOren | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
The past two years have seen vast changes in the SEO industry. The changes, though mostly positive, included the aggressive activation of Google penalties, whether algorithmic or manual.
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A Strategic Approach for New SEO Clients - Search Engine Watch

A Strategic Approach for New SEO Clients - Search Engine Watch | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
A Strategic Approach for New SEO Clients
Search Engine Watch
Starting a new SEO project, or want to check ongoing projects?
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15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog

15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
The microblogging giant has come a long way since co-founder Jack Dorsey's first tweet. Here are some Twitter facts and figures worth checking out.
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Social Media: The Perfect Tool For Spying On Your Customers (Aka Doing Market Research)

Social Media: The Perfect Tool For Spying On Your Customers (Aka Doing Market Research) | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
Marketers need to take a page out of the modern parenting handbook and utilize social media to spy on their customers and target audience.
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LinkedIn launches insights tools to help advertisers measure and benchmark content marketing strategies

LinkedIn launches insights tools to help advertisers measure and benchmark content marketing strategies | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
LinkedIn has launched Content Marketing Score (CMS), a data-driven tool designed to let brands measure how effective their paid and...
Don Curtin's insight:

Snippet "The tool is aimed specifically at B2B marketers, following recent research highlighting the fact only 42 per cent of the 93 per cent of B2B marketers deploying content marketing strategies feel they are doing it effectively."

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PPC Remarketing gives you further opportunities to reach you visitors

PPC Remarketing gives you further opportunities to reach you visitors | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
Get even more out of the content you produce by using it in conjunction with Pay Per Click.
Don Curtin's insight:

Google Ads Ad Innovations is a great way to still reach you visitors even after they have left your pages

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"Not Provided," Withholding Keywords From Organic But Not Paid Search Clicks Google is Reviewing...

"Not Provided," Withholding Keywords From Organic But Not Paid Search Clicks Google is Reviewing... | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
When Google moved to secure search in October 2011, it was a blow to publishers, who began losing data about the search terms used to reach their sites. It also opened Google up to claims of hypocrisy, in that advertisers continued to receive the terms. Now, Google says it’s reexamining the issue and seeking a […]
Don Curtin's insight:

Snippet: Clicks on paid links will have terms withheld, just like their unpaid counterparts. That’s move that would help solve the hypocrisy problem, that Google’s fine with making searches secure except where it might impact its bottom line, something that’s been an issue since this all began.

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Ways to Speed Up Your Content Curation Process

Ways to Speed Up Your Content Curation Process | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
Make content curation faster and easier by combining Feedly and IFTTT to become the go-to expert in your niche and provide more value to your clients.
Don Curtin's insight:

Snippet: It can take a lot of time to find and evaluate content that’s good enough to share. What if you could save that time and use it to be more productive? Keep reading because I’m going to show you my favorite content curation tools—Feedly and If This Then That (IFTTT)—and explain how to use them together to make content curation much easier.

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15 Common Mistakes in Social Media Marketing

15 Common Mistakes in Social Media Marketing | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
As social media continues to integrate into our lives, business executives, freelancers and professionals from all walks have started to use social media to engage in content marketing. What are the common mistakes that are often made in social media marketing?

Via David Blundell
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David Blundell's curator insight, February 20, 2014 2:28 AM

Don't forget the 1:9:90 rule - Only one percent of participants will create content or start discussions, 9% will response and 90% will do neither. An oldie post from the brilliant @JeffBullas but great words of wisdom that still hold true in 2014 . . .

Greer's husband's curator insight, February 23, 2014 1:11 AM

Greer & I are still trying to reinvent the wheel with social media when we really need to put our ears to the ground to listen where others have already tread making the same mistakes. Hopefully you will find this article by Jeff Bullas as useful as we have.

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The Best Times to Post on Facebook | Social Media Today

The Best Times to Post on Facebook | Social Media Today | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it

Many studies claim to know the best time or day to post on Facebook -- but most of these studies conflict with one another.

 

While most of these studies conflict with one another, they also consistently conflict with my own analysis. This may not be what you want to hear, but the best time to post depends on your business and your audience. With a little extra effort and a little creative thinking, you can determine the best time for you.

 

How can you determine the best time for your business?

 

Focus on understanding your audienceResearch shows that a Facebook post receives half of its reach within 30 minutes. Consequently, you should try to determine when your fans are on Facebook and aim to schedule your posts around that time....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 23, 2014 12:16 PM

Smart tips for timing your Facebook posts for best results.

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11 Must-Have Tools for Blog & Social Content Creation

11 Must-Have Tools for Blog & Social Content Creation | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
Try these 11 social and blog content creation tools to get organized, inspired and more efficient at creating content your audience loves.
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France Could Ban Emails After Work Hours

France Could Ban Emails After Work Hours | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it

France is one step closer to becoming the first country to set a curfew for email, after a bill banning companies with 50 or more employees from sending emails after work hours recently passed the French lower parliament.

The bill’s next destination is the French Senate, and if passed, it will be sent back to the National Assembly to become law. It would require businesses to define the work hours in which email can or cannot be sent, and is intended to reduce workplace stress.

Studies point to email as a major headache for consumers, with reports correlating checking email with negative health consequences....


Via Jeff Domansky
Don Curtin's insight:
Surely you can train yourself to check your emails once a day.Unless I am waiting for something especially I only check once or twice a day.
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Jeff Domansky's curator insight, May 16, 8:47 PM

Oh sure, that'll work! Merde.

Jennifer's curator insight, May 16, 11:43 PM
Share your insight
Barbra muzata's curator insight, May 17, 4:01 AM
Your thoughts? I think the onus rests with the individual.
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6 Biggest Mistakes That Kill Website Conversions

6 Biggest Mistakes That Kill Website Conversions | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
Website traffic may generate sales but it is the conversion rate itself that ultimately determines overall profitability. So while most website owners are positively obsessed with traffic generating strategies (like SEO, PPC, content marketing, social media marketing, etc.), they completely ignore the site’s conversion rate. The biggest reason for this oversight is simple:

No one knows if their conversion rate is good, bad, or average. Think about it: There are loads of software suites out there that can break down a competitor’s traffic, seo strategy, back links, etc.: But nothing will tell you a competitor’s conversion rate. Instead, many people look at competitor sites that rank well for the same keywords they plan to target and “assume” those sites are converting well. However, just because a site “ranks” well doesn’t mean it converts well: It just means the site is good at SEO, not necessarily converting a high percentage of visitors into buyers.

And so, with no tools to help them accurately estimate a competitor’s conversion rate and with Internet Marketers screaming about the latest traffic generating strategies, most website owners literally ignore the conversion rate. To them, the success or failure of the site rests on driving more traffic even if the conversion rate is ultimately the primary problem.

Via Brian Yanish - MarketingHits.com
Don Curtin's insight:

"with Internet Marketers screaming about the latest traffic generating strategies, most website owners literally ignore the conversion rate. To them, the success or failure of the site rests on driving more traffic even if the conversion rate is ultimately the primary problem."

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Pinterest Tests Do-It-Yourself Promoted Pins For Small And Medium-Sized Businesses

Pinterest Tests Do-It-Yourself Promoted Pins For Small And Medium-Sized Businesses | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
 Pinterest is exploring new ways to make money from the huge audience that it’s amassed over the last few years.
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Increasing engagement on Google+ is that easy!

Increasing engagement on Google+ is that easy! | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
One question people often ask me is: "How can I get more responses to my posts on Google+?"Here is an easy tip to help you gather steam.First, Let Me Bust One of the Biggest Myths out ThereGoogle+ is

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, June 4, 2014 7:06 PM


One top tip to easily increase engagement on Google+. Works like a charm!

Miquel Loriz's curator insight, June 5, 2014 3:20 AM

Menciona a otros con+ o @ (aunque con prudencia)

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Google Patents Tiny Cameras Embedded In Contact Lenses | TechCrunch

Google Patents Tiny Cameras Embedded In Contact Lenses | TechCrunch | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
Google has a new patent application with the USPTO (via 9to5Google), which takes one of the basic concepts of Glass and extends it even further, embedding..
Don Curtin's insight:

Snippet: Using input from the camera to spot obstacles and alert a wearer who has vision problems as to their whereabouts. They could also offer up vision augmentation for people with all types of ocular health, and even act as a next-gen platform for a Glass-like computing experience.

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Long-Term SEO: Sustainable Tactics, Strategies & Solutions

Long-Term SEO: Sustainable Tactics, Strategies & Solutions | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995.
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15 of the best Content Curation tools

15 of the best Content Curation tools | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
Trying to cull the vast expanses of the Internet for content that’s relevant to your readers and customers takes a lot of work, but these tools can help make it easier.
Don Curtin's insight:

Content curation tools

    • Aggregation dashboards—multiple source feeds directed to one place
    • Content planning tools—taking your original and curated content and organizing it for review/approval and publishing

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Content Curation vs. Content Scraping

Content Curation vs. Content Scraping | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
In this post we explore the difference between content curation and content scraping and how to avoid going to the dark side.
Don Curtin's insight:

Snippet: The key difference of content curation vs. content scraping has everything to do with proper source credit and attribution. According to Steve Rosenbaum’s article on Mashable, 5 Tips for Great Content Curation, you need to “Take the time to give attribution, links back, and credit.

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Nine On-Page SEO Necessities Still Needed In 2014

Nine On-Page SEO Necessities Still Needed In 2014 | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
With so many significant changes in the world of SEO over the past year, it can be hard for non-SEO professionals to keep track of what’s still relevant and what isn’t. Fortunately, while Google completely replaced their previous algorithm with Hummingbird, their gold standard for webmasters hasn’t changed: they want us [...]
Don Curtin's insight:

Snippet: If your site is currently not ranking well, and is made up primarily of short, generic articles, it may be time for a revamp of your current content. Ensure your content is well-written, and keep in mind that blog posts should generally be a minimum of 1000 words. This is particularly true if you have hopes of ranking

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Speed Up Your WordPress Hosting Blog to get a higher Google rank

Speed Up Your #WordPress Hosting Blog to get a higher #Google rank - http://hosting.ber-art.nl/wordpress-hosting-speed /@BerriePelser


Via WordPress SEO & Social Media
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75 Resources for Writing Incredible Copy that Converts | KISSmetrics

75 Resources for Writing Incredible Copy that Converts | KISSmetrics | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it

Excerpt from the article by KISSmetrics:
"Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times.

Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers.

This resource guide provides links that will give you a strong foundation for writing great web copy.
Here are the main sections of the article:

E-books, Articles, Infographics, and Guides to Get You Started with Web Copywriting;Must-Read Books on Direct Response Marketing and Copywriting;Copywriting Courses;The Best Websites and Blogs about Copywriting;How to Write Amazing Headlines;How to Write Phenomenal CTAs (Call to Actions);SEO Copywriting – How-To’s, Tips, and Best Practices;How to Write E-commerce Copy that Sells;Conversion Copywriting and Landing Pages;


These 75 resources should be enough to get you started on your way to becoming a web copy samurai..."

Each section is analyzed with detailed resources and and external links. Read full original article:
http://blog.kissmetrics.com/75-copywriting-resources/

 


Via Giuseppe Mauriello
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Marc Kneepkens's curator insight, February 23, 2014 11:45 AM

Great resource, take advantage of it.

Here are a few more: this information is from SBI/Sitesell, an organization teaching people how to set up their own websites and do it right! They work with the principle of CTPM, which means Content, Traffic, Pre-Sell, Monetize. Tens of thousands of regular people, meaning no IT experts, have set up their sites and chosen their niche. There are many success stories. I for one started a little over a year ago and I have a site now with more than 400 visitors daily! I had no clue how any of this worked before.

Now here is the link to some free e-books that SBI gives away as an introduction. At the same link you see also some ways to try out some of the SBI tools. The links are in part 2, so scroll down a bit and you’ll see a grid with free ebooks. Those have everything you need to learn about copywriting and also marketing online. Incredible resource.
http://freetrial.sitesell.com/welcome23.html

Let me know if this works for you!


PS: I added this as a comment to the article.

Jose Gonzalez's curator insight, February 24, 2014 11:00 PM

Amazing !!!!!!!!!!!!!!!

Thanks

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10 Free Twitter Tools You Might Not Know about but Should Probably Be Using

10 Free Twitter Tools You Might Not Know about but Should Probably Be Using | Helpful Articles for Websites and Inbound Web Marketing | Scoop.it
There are tons of apps and online tools available that can turn you into a Twitter rockstar. But with so many choices, it can be tough to know which tool is the best one to use to meet your particular needs. I've been there and done that myself. I've poked around, searching for different metrics…

Via Stefano Principato
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dan's curator insight, February 16, 2014 12:55 PM

#twitter

Kim Pearlstein's curator insight, February 17, 2014 3:05 PM

For all you Twitter users, check this out...

Sharla Shults's curator insight, February 22, 2014 8:55 PM

Check it out...you never know what might be just the right outlet for you!