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Help to Develop Cloud Marketing
Marketing 3.0 integrating digital and the real world in marketing communications
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Why QR Codes Won't Last

Why QR Codes Won't Last | Help to Develop Cloud Marketing | Scoop.it
QR codes seemed to present a world of opportunity and potential. But after using them for a length of time, I shifted my perspective.
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Rescooped by Neil Wilkins from Location Based Marketing
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Location-Based Marketing Hits the Food Truck Circuit | Street Fight

Location-Based Marketing Hits the Food Truck Circuit | Street Fight | Help to Develop Cloud Marketing | Scoop.it
When it comes to food trucks, location is critical; making sure that nearby consumers know where a truck is parked can make or break a day's sales.

Via Location Based Marketing Association
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Rescooped by Neil Wilkins from All about Location Based Services
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TomTom App v1.10 navigates to Facebook events, tweets your ETA - CNET

TomTom App v1.10 navigates to Facebook events, tweets your ETA - CNET | Help to Develop Cloud Marketing | Scoop.it
CNETTomTom App v1.10 navigates to Facebook events, tweets your ETACNETThe new update to the TomTom App, version 1.10, gains integration with Facebook and Twitter, allowing users to share destinations and arrival times via the social networks, SMS...

Via Pekka Puhakka
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Rescooped by Neil Wilkins from Digital marketing & Communications
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It's becoming a mobile-first world

It's becoming a mobile-first world | Help to Develop Cloud Marketing | Scoop.it
Increasingly, websites and services are getting a bigger chunk of their traffic through mobile with some pushing past the 50 percent mark.

Via Alex Butler
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Rescooped by Neil Wilkins from Location Based Marketing
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2012 Location-Based Marketing Predictions | Common Sense

2012 Location-Based Marketing Predictions | Common Sense | Help to Develop Cloud Marketing | Scoop.it
Last week, my co-author, Mike Schneider, and I published a blog post called, Location-Based Marketing: 2011 in Retrospect.

Via Location Based Marketing Association
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iTunes Match: Music in the Cloud. A lesson for marketers?

iTunes Match: Music in the Cloud. A lesson for marketers? | Help to Develop Cloud Marketing | Scoop.it
What can marketers learn from iTunes Match: the storage of music in the cloud?
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Rescooped by Neil Wilkins from All about Location Based Services
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When it comes to mobile devices, focus will be on location, location, location

When it comes to mobile devices, focus will be on location, location, location | Help to Develop Cloud Marketing | Scoop.it
Location-based technologies look poised to become more ubiquitous and complex as the calendar turns to 2012 and companies find new ways to apply them to how people shop, dine and socialize.

Via Pekka Puhakka
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Google - Cloud Print

Google - Cloud Print | Help to Develop Cloud Marketing | Scoop.it
Google Cloud Print is a technology that allows you to print over the web from anywhere, including your phone, to any printer.
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Rescooped by Neil Wilkins from All about Location Based Services
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When it comes to mobile devices, focus will be on location, location, location

When it comes to mobile devices, focus will be on location, location, location | Help to Develop Cloud Marketing | Scoop.it
Location-based technologies look poised to become more ubiquitous and complex as the calendar turns to 2012 and companies find new ways to apply them to how people shop, dine and socialize.

Via Pekka Puhakka
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Rescooped by Neil Wilkins from Curation, Social Business and Beyond
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5 Content Formats to Help You Rock Mobile in 2012

5 Content Formats to Help You Rock Mobile in 2012 | Help to Develop Cloud Marketing | Scoop.it

This post was written by Cory Eridon for Hubspot

 

Intro:  Learn about 5 types of content that rock on mobile devices that you should incorporate into your content creation for 2012.

 


Via janlgordon
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Rescooped by Neil Wilkins from Location Based Marketing
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Foursquare grows to 15m users

Foursquare grows to 15m users | Help to Develop Cloud Marketing | Scoop.it
Foursquare has announced that it has grown to 15m users, more than tripling its community in the last 12 months.

Via Location Based Marketing Association
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Rescooped by Neil Wilkins from Digital marketing & Communications
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The 4 Myths of Cloud Computing in Business

The 4 Myths of Cloud Computing in Business | Help to Develop Cloud Marketing | Scoop.it
With all the talk about cloud computing and its impact on business, innovation and sustainability, it's important to understand what the cloud is -- and what it isn't. James Staten of Forrester busts the most common myths about the cloud.

Via Alex Butler
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Rescooped by Neil Wilkins from "Social Media"
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5 Excellent Cloud Tools You Should Be Using - Blogging Tips

5 Excellent Cloud Tools You Should Be Using - Blogging Tips | Help to Develop Cloud Marketing | Scoop.it

A list of 5 excellent cloud tools that are extremely useful and should be used by all bloggers, Internet junkies, and Web app users.


Via Anise Smith, Jose H. Flores
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Is This The Future of Touchscreen Tech? New Video Will Blow Your Mind

Is This The Future of Touchscreen Tech? New Video Will Blow Your Mind | Help to Develop Cloud Marketing | Scoop.it
Want to see what the future could look like?
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Rescooped by Neil Wilkins from All about Location Based Services
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Google Launching Goofy Game to Promote Location Products in Google+ « ScannableMedia

Google Launching Goofy Game to Promote Location Products in Google+ « ScannableMedia | Help to Develop Cloud Marketing | Scoop.it
Google Launching Goofy Game to Promote Location Products in Google+: Google has resorted to gamification to driv...

Via Pekka Puhakka
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Rescooped by Neil Wilkins from Social Media Bites!
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Foursquare goes Google with it's new Explore search feature . . .

Foursquare goes Google with it's new Explore search feature . . . | Help to Develop Cloud Marketing | Scoop.it

Foursquare has added an ‘Explore’ function to its website, which effectively turns its billions of check-ins into a social search engine . . .


Via David Blundell
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Rescooped by Neil Wilkins from Virtual Education for adults
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Mobile Learning (m-learning) - UMD ITSS News

How would you define Mobile Learning, or m-learning? Is it defined by the device, the application, how it is integrated into the educational landscape or something else? The three resources below, from the "7 Things You ...

Via Sarah Collard
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Rescooped by Neil Wilkins from "Social Media"
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MOB-ILITY: Grid: Augmented Reality Gaming

MOB-ILITY: Grid: Augmented Reality Gaming | Help to Develop Cloud Marketing | Scoop.it
Grid is an Augmented Reality environment which provides a spatial configuration for real-time gaming at an architectural scale. This project showcases a prototype of the AR environment devised at one to one scale to test the ...

Via Anise Smith, Jose H. Flores
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Rescooped by Neil Wilkins from Location Based Marketing
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Location-Based Marketing in 2011: The Year in Review

Location-Based Marketing in 2011: The Year in Review | Help to Develop Cloud Marketing | Scoop.it
2011 was the most exciting year yet for location-based marketing, full of growth, consolidation, new-product releases and an ever-increasing number of users.

Via Location Based Marketing Association
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Digital marketing technologies will start to deliver enterprise...

Marketing and IT have never been a match made in heaven. Extrovert creative communicators and geeky analytical techies rarely choose to passionately embrace.... (Marketing and IT have never been a match made in heaven.
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Rescooped by Neil Wilkins from "Social Media"
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Enterprise 3.0: Semantic Social Business | The Business of Social Media Beyond Web 2.0

Enterprise 3.0: Semantic Social Business | The Business of Social Media Beyond Web 2.0 | Help to Develop Cloud Marketing | Scoop.it

Via Claude Super, michel verstrepen, Jose H. Flores
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Rescooped by Neil Wilkins from Location Based Marketing
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Google isn’t done with location, launches Schemer in private beta

Google isn’t done with location, launches Schemer in private beta | Help to Develop Cloud Marketing | Scoop.it

It's been a busy day in tech, with Twitter, Facebook, and Google all getting into the act of launching new products and features. It's the busiest December we can remember.


Via Location Based Marketing Association
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Rescooped by Neil Wilkins from Digital marketing & Communications
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4 Ways Mobile Should Change Your SEO Strategy

4 Ways Mobile Should Change Your SEO Strategy | Help to Develop Cloud Marketing | Scoop.it
Tiny keyboards, cramped screens, voice-activated search -- it's all going to change how people find your business online. Start preparing now.

Via Alex Butler
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Atos boss defends his email ban

Atos boss defends his email ban | Help to Develop Cloud Marketing | Scoop.it

The chief executive of the French IT services giant explains why he has ordered an end to internal email from 2014... in favour of cloud services.

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Four Steps to Develop a Successful Mobile Strategy

Four Steps to Develop a Successful Mobile Strategy | Help to Develop Cloud Marketing | Scoop.it
4 Steps To Developing A Successful Mobile Strategy. How do you create mobile app and mobile web strategies for brands and retailers.
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