Help to Develop Cloud Marketing
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Help to Develop Cloud Marketing
Marketing 3.0 integrating digital and the real world in marketing communications
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Top 5 Rules for Creating User Friendly Mobile Apps

Top 5 Rules for Creating User Friendly Mobile Apps | Help to Develop Cloud Marketing | Scoop.it
Good practices for mobile experience design are proliferating almost as quickly as the mobile devices themselves. But at the end of the day, it comes down to the user experience.

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Can cloud help Tube ride out Wi-Fi peaks? | Networking | ZDNet UK

Can cloud help Tube ride out Wi-Fi peaks? | Networking | ZDNet UK | Help to Develop Cloud Marketing | Scoop.it
Plans for Wi-Fi on the London Underground are welcome, but the 'bursty' nature of rush-hour requests will be hard to address, says Lori MacVittie.
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Meet the Connected Car of the Future [INFOGRAPHIC]

Meet the Connected Car of the Future [INFOGRAPHIC] | Help to Develop Cloud Marketing | Scoop.it
This infographic shows just how connected your car will likely become over the next several years.
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Comparing different cloud-based E-CRM systems - Smart Insights Digital Marketing Advice

Comparing different cloud-based E-CRM systems - Smart Insights Digital Marketing Advice | Help to Develop Cloud Marketing | Scoop.it
A brief review of 4 E-CRM alternatives suitable for a small business or not-for-profit company I recently evaluated online E-CRM services for a contempora. Marketing topic(s):E-CRM strategy. Advice by Guest Expert.
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How mobile technology is changing world travel (infographic)

How mobile technology is changing world travel (infographic) | Help to Develop Cloud Marketing | Scoop.it
The travel industry will never be the same again, what with the advent of mobile technology making the choosing and booking of flights and hotels as easy and tapping a button.
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How Location-Based Marketing Can Help You Connect with Customers

How Location-Based Marketing Can Help You Connect with Customers | Help to Develop Cloud Marketing | Scoop.it

Companies are using location-based marketing in a number of ways to connect with customers. Some tend to stick with only one tool to keep things simple. Others use all of the tools to stay connected with their customers on a variety of fronts.

Location-based services (LBS): mobile apps such as foursquare and SCVNGER that provide information or entertainment to users based on their location. Near-field communications (NFC): technology that allows two devices that are in close proximity -- between two and 20 centimeters -- to exchange information. Bluetooth marketing: like NFC, this allows data transfer over short distances. If you've used a wireless phone headset, it probably was Bluetooth. Location-based advertising (LBA): uses tools such as GPS and geo-fencing to locate potential prospects and send them messages.

 

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How to Spot the Future - Wired News

How to Spot the Future - Wired News | Help to Develop Cloud Marketing | Scoop.it
Wired NewsHow to Spot the FutureWired NewsThe more column inches a particular topic earned over time, the more likely it represented an emerging trend.

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62 per cent of mobile users plan to adopt location-based services | Mobile content industry news | Mobile Entertainment

62 per cent of mobile users plan to adopt location-based services | Mobile content industry news | Mobile Entertainment | Help to Develop Cloud Marketing | Scoop.it
While one-fifth are already using the tech.
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Why Global Mobile Marketing Starts With Localized Apps

Why Global Mobile Marketing Starts With Localized Apps | Help to Develop Cloud Marketing | Scoop.it
To reach mobile customers in emerging countries, companies must create localized apps. Here are four things to consider when starting.
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Data Points: How We Use Our Mobiles

Data Points: How We Use Our Mobiles | Help to Develop Cloud Marketing | Scoop.it
Smartphones get around, but tablets are most likely to come out in the living room or the bedroom.

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Building Bridges in Cloud Marketing - Viper Marketing & Communications Group

Building Bridges in Cloud Marketing - Viper Marketing & Communications Group | Help to Develop Cloud Marketing | Scoop.it
One of the fundamental challenges in building an effective Cloud Marketing strategy will be in understanding the most appropriate bridges between the real world and the digital world.
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9 Bold Predictions for the Digital World of 2020 - it's Cloud

9 Bold Predictions for the Digital World of 2020 - it's Cloud | Help to Develop Cloud Marketing | Scoop.it
Click through the slideshow to see what our experts foresee: artificial intelligence, cloud computing, virtual healthcare and digital jewelry.
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The Social Mobile Web is on the Rise - Find Out What's Happening [ Infographic]

The Social Mobile Web is on the Rise -  Find Out What's Happening [ Infographic] | Help to Develop Cloud Marketing | Scoop.it

 

See full article and infographic here: [http://bit.ly/HPIsvS]


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Foursquare Gets a Makeover: Here's What's New

Foursquare Gets a Makeover: Here's What's New | Help to Develop Cloud Marketing | Scoop.it
After a week of dropping hints from its Twitter account, Foursquare has finally launched its redesigned app.
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5 Reasons Why Your Company Is Safer in the Cloud

5 Reasons Why Your Company Is Safer in the Cloud | Help to Develop Cloud Marketing | Scoop.it
Still reluctant to put your data in the cloud? Don't be--the security is far stronger than anything your company can offer.
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Un-Stuffy Museum: The Louvre Goes High-Tech with Video Console Guides

Un-Stuffy Museum: The Louvre Goes High-Tech with Video Console Guides | Help to Develop Cloud Marketing | Scoop.it
One of Europe's most venerable museums is charging headfirst into the digital era with video game console guides to replace their old audio guides — a move that could attract a new generation of museum-goers...

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In Four Years, Most Cars Will Work With Smart Phones - Forbes

In Four Years, Most Cars Will Work With Smart Phones - Forbes | Help to Develop Cloud Marketing | Scoop.it
The Chevrolet Spark offers a stereo upgrade that acts like an extension of a user's smart phone to stream music, navigation and other apps. Notice how few buttons there are, since the system relies on the smart phone's technology to work.
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Facebook ‘Likes’ Could Help You Pick Out a New Dress

Facebook ‘Likes’ Could Help You Pick Out a New Dress | Help to Develop Cloud Marketing | Scoop.it
Fashion retailer C&A is starting a new initiative in Brazil called Fashion Like. On a built-in digital readout, C&A will display how many Facebook ‘likes’ a particular piece of clothing has, which could help shoppers make a buying decision.
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From Push to Pull Marketing via Content Curation

From Push to Pull Marketing via Content Curation | Help to Develop Cloud Marketing | Scoop.it

Robin Good: Cory O'Brien writes on his blog: "...Over time, as trust shifted and consumers were more willing to look outside of the traditional sources for new content, additional verticals started to adapt to this trend, including ad networks and daily deal sites.

 


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3 New Digital Solutions For Capturing and Sharing Content

3 New Digital Solutions For Capturing and Sharing Content | Help to Develop Cloud Marketing | Scoop.it
These three startups have created fresh digital takes on collecting and sharing different types of content.

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What's New: Beyond Search and Location-Based Services

What's New: Beyond Search and Location-Based Services | Help to Develop Cloud Marketing | Scoop.it
RT @EricssonLabs: Context-Aware Computing: Beyond Search and Location-Based Services | Computing Now http://t.co/FBElQnL1...

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In Pictures: Top 15 augmented reality apps for iPhone and iPad

In Pictures: Top 15 augmented reality apps for iPhone and iPad | Help to Develop Cloud Marketing | Scoop.it
Lusting after Google's glasses?Here are 15 augmented reality apps you can get now...

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The Future of Collaborative Social Video Curation Is Here: Zeeik Paves The Way

Robin Good: Zeeik is a new web-based video curation site with a unique slant and some very innovative ideas.

 

Its key features provide some very stimulating ideas on how in the future you may go about curating, navigating and collecting video to create a guide or make sense of a specific topic.

 

Zeeiks can be easily linked or embedded into any web site or blog and can be used to create catalogues, guides, tutorials, textbooks, music album, or just about anything that is video-based.

 

Sample Zeeik: http://www.zeeik.com/app2/vmap/view/showVMap?vMapId=1764512127 

 

More info and sign-up: http://www.zeeik.com 


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Intel and Nissan Bring Multitasking to Infiniti Vehicles

Intel and Nissan Bring Multitasking to Infiniti Vehicles | Help to Develop Cloud Marketing | Scoop.it
Intel and Nissan have revealed an in-car infotainment system that brings an interesting array of features to high-end Infiniti vehicles.
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Google augmented glasses unveiled

Google augmented glasses unveiled | Help to Develop Cloud Marketing | Scoop.it
Google shows off concept designs for augmented reality glasses that it is developing, confirming rumours about the project.
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