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Help to Develop Cloud Marketing
Marketing 3.0 integrating digital and the real world in marketing communications
Curated by Neil Wilkins
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Public Cloud ERP Systems for SMEs : Survey

We'd love to hear your views about cloud computing. Please complete our survey and if you like we can send you a copy of the final report.

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What’s the future of communication? Let’s ask the experts

What’s the future of communication? Let’s ask the experts | Help to Develop Cloud Marketing | Scoop.it
Communication plays a role in all information exchanged between living species. Technically speaking, even plants and fungi communicate with each other.

We asked 6 experts from different fields to share their view on the future of communication.

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How Web APIs Unlock Value in the Cloud

How Web APIs Unlock Value in the Cloud | Help to Develop Cloud Marketing | Scoop.it
Congratulations on the stuff you’ve got in the Cloud. Here are examples of how companies have turned that into stuff of value with an API..

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Eternity's comment, July 1, 2012 12:39 AM
Thank you!
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Cloud Migration With Less Risk

Cloud Migration With Less Risk | Help to Develop Cloud Marketing | Scoop.it
Just how do you migrate services to the Cloud without high perceived risk? We interview an expert to find out.
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Top Trends of 2012: The Consumer Cloud

Top Trends of 2012: The Consumer Cloud | Help to Develop Cloud Marketing | Scoop.it
In 2012 we've seen amazing growth in the Consumer Cloud, meaning cloud computing for everyday users. There are three main categories in the Consumer Cloud: storage, sync, and notes.

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Google shows new maps technology as it shows 20% of search is location related

Google shows new maps technology as it shows 20% of search is location related | Help to Develop Cloud Marketing | Scoop.it
Google has demonstrated new mapping technologies in an effort to reassert its position as a market leader amid reports of fresh defections.
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Top 5 Rules for Creating User Friendly Mobile Apps

Top 5 Rules for Creating User Friendly Mobile Apps | Help to Develop Cloud Marketing | Scoop.it
Good practices for mobile experience design are proliferating almost as quickly as the mobile devices themselves. But at the end of the day, it comes down to the user experience.

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Can cloud help Tube ride out Wi-Fi peaks? | Networking | ZDNet UK

Can cloud help Tube ride out Wi-Fi peaks? | Networking | ZDNet UK | Help to Develop Cloud Marketing | Scoop.it
Plans for Wi-Fi on the London Underground are welcome, but the 'bursty' nature of rush-hour requests will be hard to address, says Lori MacVittie.
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Meet the Connected Car of the Future [INFOGRAPHIC]

Meet the Connected Car of the Future [INFOGRAPHIC] | Help to Develop Cloud Marketing | Scoop.it
This infographic shows just how connected your car will likely become over the next several years.
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Comparing different cloud-based E-CRM systems - Smart Insights Digital Marketing Advice

Comparing different cloud-based E-CRM systems - Smart Insights Digital Marketing Advice | Help to Develop Cloud Marketing | Scoop.it
A brief review of 4 E-CRM alternatives suitable for a small business or not-for-profit company I recently evaluated online E-CRM services for a contempora. Marketing topic(s):E-CRM strategy. Advice by Guest Expert.
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How mobile technology is changing world travel (infographic)

How mobile technology is changing world travel (infographic) | Help to Develop Cloud Marketing | Scoop.it
The travel industry will never be the same again, what with the advent of mobile technology making the choosing and booking of flights and hotels as easy and tapping a button.
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How Location-Based Marketing Can Help You Connect with Customers

How Location-Based Marketing Can Help You Connect with Customers | Help to Develop Cloud Marketing | Scoop.it

Companies are using location-based marketing in a number of ways to connect with customers. Some tend to stick with only one tool to keep things simple. Others use all of the tools to stay connected with their customers on a variety of fronts.

Location-based services (LBS): mobile apps such as foursquare and SCVNGER that provide information or entertainment to users based on their location. Near-field communications (NFC): technology that allows two devices that are in close proximity -- between two and 20 centimeters -- to exchange information. Bluetooth marketing: like NFC, this allows data transfer over short distances. If you've used a wireless phone headset, it probably was Bluetooth. Location-based advertising (LBA): uses tools such as GPS and geo-fencing to locate potential prospects and send them messages.

 

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How to Spot the Future - Wired News

How to Spot the Future - Wired News | Help to Develop Cloud Marketing | Scoop.it
Wired NewsHow to Spot the FutureWired NewsThe more column inches a particular topic earned over time, the more likely it represented an emerging trend.

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Mobile apps v Mobile Web

Mobile apps v Mobile Web | Help to Develop Cloud Marketing | Scoop.it
Mobile Apps vs Mobile Store...

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Introduction to Cloud Marketing

Introduction to Cloud Marketing | Help to Develop Cloud Marketing | Scoop.it
Cambridge Marketing College tutor Neil Wilkins introduces the concept of Marketing 3.0, Cloud Marketing, where devices, technology and content integrate to provide both great value to marketers and seamless customer journeys for consumers and businesses.…...
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SEO and Social Mobile Factors: How Social Signals May Soon Impact Local Search Results

SEO and Social Mobile Factors: How Social Signals May Soon Impact Local Search Results | Help to Develop Cloud Marketing | Scoop.it

From the original article on Search Engine Land: "For a local business, localized search results are lifeblood to them. Focusing on a local SEO strategy can often have a bigger impact on their business model than focusing on the full organic results.

 

...over the course of the next few months to a year, the geo-social and check-in information will have a large effect on how businesses are ranking in the local space with the migration of places into the Google+ platform".

 

Full article - A Snapshot Of Local Search Signals: http://searchengineland.com/how-social-signals-could-potentially-influence-local-search-results-125480


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How to Comparison Shop the Cloud: 5 Tips

How to Comparison Shop the Cloud: 5 Tips | Help to Develop Cloud Marketing | Scoop.it
The cloud is cheap and easy to tap into--sometimes too easy. Make sure you get the right service and price with these tips.
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Mobile cloud: Left in the dust by Olympics? | Cloud | ZDNet UK

Mobile cloud: Left in the dust by Olympics? | Cloud | ZDNet UK | Help to Develop Cloud Marketing | Scoop.it
The London 2012 Olympics will test organisations' ability to cope with a surge in mobile working, along with their longer-term approach to the cloud,...
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Mobile is the future, just ask Facebook

Mobile is the future, just ask Facebook | Help to Develop Cloud Marketing | Scoop.it
Thanks to Facebook’s filings with the SEC, we now have access to a treasure trove of Facebook data.  And one metric everyone seems to be keeping their collective eyes on is mobile-social growth.  ...

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Foursquare Gets a Makeover: Here's What's New

Foursquare Gets a Makeover: Here's What's New | Help to Develop Cloud Marketing | Scoop.it
After a week of dropping hints from its Twitter account, Foursquare has finally launched its redesigned app.
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5 Reasons Why Your Company Is Safer in the Cloud

5 Reasons Why Your Company Is Safer in the Cloud | Help to Develop Cloud Marketing | Scoop.it
Still reluctant to put your data in the cloud? Don't be--the security is far stronger than anything your company can offer.
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Un-Stuffy Museum: The Louvre Goes High-Tech with Video Console Guides

Un-Stuffy Museum: The Louvre Goes High-Tech with Video Console Guides | Help to Develop Cloud Marketing | Scoop.it
One of Europe's most venerable museums is charging headfirst into the digital era with video game console guides to replace their old audio guides — a move that could attract a new generation of museum-goers...

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In Four Years, Most Cars Will Work With Smart Phones - Forbes

In Four Years, Most Cars Will Work With Smart Phones - Forbes | Help to Develop Cloud Marketing | Scoop.it
The Chevrolet Spark offers a stereo upgrade that acts like an extension of a user's smart phone to stream music, navigation and other apps. Notice how few buttons there are, since the system relies on the smart phone's technology to work.
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Facebook ‘Likes’ Could Help You Pick Out a New Dress

Facebook ‘Likes’ Could Help You Pick Out a New Dress | Help to Develop Cloud Marketing | Scoop.it
Fashion retailer C&A is starting a new initiative in Brazil called Fashion Like. On a built-in digital readout, C&A will display how many Facebook ‘likes’ a particular piece of clothing has, which could help shoppers make a buying decision.
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From Push to Pull Marketing via Content Curation

From Push to Pull Marketing via Content Curation | Help to Develop Cloud Marketing | Scoop.it

Robin Good: Cory O'Brien writes on his blog: "...Over time, as trust shifted and consumers were more willing to look outside of the traditional sources for new content, additional verticals started to adapt to this trend, including ad networks and daily deal sites.

 


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