A brief review of 4 E-CRM alternatives suitable for a small business or not-for-profit company I recently evaluated online E-CRM services for a contempora. Marketing topic(s):E-CRM strategy. Advice by Guest Expert.
Companies are using location-based marketing in a number of ways to connect with customers. Some tend to stick with only one tool to keep things simple. Others use all of the tools to stay connected with their customers on a variety of fronts.
Location-based services (LBS): mobile apps such as foursquare and SCVNGER that provide information or entertainment to users based on their location. Near-field communications (NFC): technology that allows two devices that are in close proximity -- between two and 20 centimeters -- to exchange information. Bluetooth marketing: like NFC, this allows data transfer over short distances. If you've used a wireless phone headset, it probably was Bluetooth. Location-based advertising (LBA): uses tools such as GPS and geo-fencing to locate potential prospects and send them messages.
Cambridge Marketing College tutor Neil Wilkins introduces the concept of Marketing 3.0, Cloud Marketing, where devices, technology and content integrate to provide both great value to marketers and seamless customer journeys for consumers and businesses.…...
From the original article on Search Engine Land: "For a local business, localized search results are lifeblood to them. Focusing on a local SEO strategy can often have a bigger impact on their business model than focusing on the full organic results.
...over the course of the next few months to a year, the geo-social and check-in information will have a large effect on how businesses are ranking in the local space with the migration of places into the Google+ platform".
One of Europe's most venerable museums is charging headfirst into the digital era with video game console guides to replace their old audio guides — a move that could attract a new generation of museum-goers...
The Chevrolet Spark offers a stereo upgrade that acts like an extension of a user's smart phone to stream music, navigation and other apps. Notice how few buttons there are, since the system relies on the smart phone's technology to work.
Fashion retailer C&A is starting a new initiative in Brazil called Fashion Like. On a built-in digital readout, C&A will display how many Facebook ‘likes’ a particular piece of clothing has, which could help shoppers make a buying decision.
Robin Good: Cory O'Brien writes on his blog: "...Over time, as trust shifted and consumers were more willing to look outside of the traditional sources for new content, additional verticals started to adapt to this trend, including ad networks and daily deal sites.