Help to Develop Cloud Marketing
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Help to Develop Cloud Marketing
Marketing 3.0 integrating digital and the real world in marketing communications
Curated by Neil Wilkins
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Cambridge Business - Nov - Dec 2012 digital edition

Cambridge Business - Nov - Dec 2012 digital edition | Help to Develop Cloud Marketing | Scoop.it
The Marketing Cloud is Coming (article by Neil Wilkins, page 61, Cambridge Business News) 
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How Coca-Cola uses co-creation to crowdsource new marketing ideas

How Coca-Cola uses co-creation to crowdsource new marketing ideas | Help to Develop Cloud Marketing | Scoop.it
When Coca-Cola’s ad agencies ran out of ideas for a marketing brief, the company decided to turn to an online community to crowdsource some ideas.

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The 4 Phases Of Big Data - Forbes

The 4 Phases Of Big Data - Forbes | Help to Develop Cloud Marketing | Scoop.it
The combination of smartphones, tablets and connected devices will create a tidal wave of new data for businesses to store and process.

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How the Internet has Changed in the Last 10 Years [Infographic]

How the Internet has Changed in the Last 10 Years [Infographic] | Help to Develop Cloud Marketing | Scoop.it
This infographic visualizes the spectacular rise of the Internet in the last 10 years and how some companies have failed to adapt to the changes.

Here’s an interesting infographic that has been making the rounds across social media for the last two weeks. It visualizes the spectacular rise of the Internet in just 10 years. In 2002, the Internet boasted 569 million users, which translated to 9.1% of the world’s population. In 2012, that number has gone through the roof: There are now 2.27 billion users, or 33% of the world’s population.

Another formidable stat is the amount of time people spend online — in 2002, it was only 46 minutes a day (about the time it took to download four songs); in 2012, it’s four hours a day.

 

View the infographic and read more at the link...


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33 Stats That Paint a Picture of the Future of Marketing

33 Stats That Paint a Picture of the Future of Marketing | Help to Develop Cloud Marketing | Scoop.it
Take a glimpse into the future of marketing with these inbound marketing statistics.

Take a glimpse into the future of marketing with these inbound marketing statistics.
There are a few key takeaways from these social media stats. First, marketers are increasingly using social media. It's no longer a matter of "you have to be on social." It's a matter of "we're active on social." The problem with this, however, leads to the second takeaway
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33529/33-Stats-That-Paint-a-Picture-of-the-Future-of-Marketing.aspx#ixzz24qB5mU1F


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malek's comment, August 29, 2012 9:12 AM
Cloud storage is one of my favorites
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Mobile apps v Mobile Web

Mobile apps v Mobile Web | Help to Develop Cloud Marketing | Scoop.it
Mobile Apps vs Mobile Store...

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Introduction to Cloud Marketing

Introduction to Cloud Marketing | Help to Develop Cloud Marketing | Scoop.it
Cambridge Marketing College tutor Neil Wilkins introduces the concept of Marketing 3.0, Cloud Marketing, where devices, technology and content integrate to provide both great value to marketers and seamless customer journeys for consumers and businesses.…...
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SEO and Social Mobile Factors: How Social Signals May Soon Impact Local Search Results

SEO and Social Mobile Factors: How Social Signals May Soon Impact Local Search Results | Help to Develop Cloud Marketing | Scoop.it

From the original article on Search Engine Land: "For a local business, localized search results are lifeblood to them. Focusing on a local SEO strategy can often have a bigger impact on their business model than focusing on the full organic results.

 

...over the course of the next few months to a year, the geo-social and check-in information will have a large effect on how businesses are ranking in the local space with the migration of places into the Google+ platform".

 

Full article - A Snapshot Of Local Search Signals: http://searchengineland.com/how-social-signals-could-potentially-influence-local-search-results-125480


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How to Comparison Shop the Cloud: 5 Tips

How to Comparison Shop the Cloud: 5 Tips | Help to Develop Cloud Marketing | Scoop.it
The cloud is cheap and easy to tap into--sometimes too easy. Make sure you get the right service and price with these tips.
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Mobile cloud: Left in the dust by Olympics? | Cloud | ZDNet UK

Mobile cloud: Left in the dust by Olympics? | Cloud | ZDNet UK | Help to Develop Cloud Marketing | Scoop.it
The London 2012 Olympics will test organisations' ability to cope with a surge in mobile working, along with their longer-term approach to the cloud,...
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Mobile is the future, just ask Facebook

Mobile is the future, just ask Facebook | Help to Develop Cloud Marketing | Scoop.it
Thanks to Facebook’s filings with the SEC, we now have access to a treasure trove of Facebook data.  And one metric everyone seems to be keeping their collective eyes on is mobile-social growth.  ...

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Google Now: Behind The Predictive Future Of Search | The Verge

Google Now: Behind The Predictive Future Of Search | The Verge | Help to Develop Cloud Marketing | Scoop.it

Excerpted from article:

"For decades, visions of the future have played with the magical possibilities of computers: they'll know where you are, what you want, and can access all the world's information with a simple voice prompt. That vision hasn't come to pass, yet, but features like Apple's Siri and Google Now offer a keyhole peek into a near future reality where your phone is more "Personal Assistant" than "Bar bet settler." The difference is that the former actually understands what you need while the latter is a blunt search instrument.

http://www.theverge.com/2012/10/29/3569684/google-now-android-4-2-knowledge-graph-neural-networks

 


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Kids Online: What's Next in Social Learning and Technology Will Be... Well, Unexpected!

Kids Online: What's Next in Social Learning and Technology Will Be... Well, Unexpected! | Help to Develop Cloud Marketing | Scoop.it
If we heed the headlines of media accounts about how kids are using social media today, there is certainly cause for worry about how they are using the growing number of hours that they are online.

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Landing Pages: A Selection of 25 Best Practices [Infographic]

Landing Pages: A Selection of 25 Best Practices [Infographic] | Help to Develop Cloud Marketing | Scoop.it

Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use. Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.

 


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Mobile Apps Offer 3-D Printing Via the Cloud [Video] | Observations, Scientific American Blog Network

Mobile Apps Offer 3-D Printing Via the Cloud [Video] | Observations, Scientific American Blog Network | Help to Develop Cloud Marketing | Scoop.it
As 3-D printing has matured over the past decade, the process has proved an effective way for artists, entrepreneurs and academics to produce custom-designed parts and ...

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Popularity of Tablets Rising With Kids [STUDY]

Popularity of Tablets Rising With Kids [STUDY] | Help to Develop Cloud Marketing | Scoop.it
A new survey released by market research company, The NPD Group, shows new trends and stats for families and their mobile device...

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Public Cloud ERP Systems for SMEs : Survey

We'd love to hear your views about cloud computing. Please complete our survey and if you like we can send you a copy of the final report.

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What’s the future of communication? Let’s ask the experts

What’s the future of communication? Let’s ask the experts | Help to Develop Cloud Marketing | Scoop.it
Communication plays a role in all information exchanged between living species. Technically speaking, even plants and fungi communicate with each other.

We asked 6 experts from different fields to share their view on the future of communication.

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How Web APIs Unlock Value in the Cloud

How Web APIs Unlock Value in the Cloud | Help to Develop Cloud Marketing | Scoop.it
Congratulations on the stuff you’ve got in the Cloud. Here are examples of how companies have turned that into stuff of value with an API..

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Eternity's comment, July 1, 2012 3:39 AM
Thank you!
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Cloud Migration With Less Risk

Cloud Migration With Less Risk | Help to Develop Cloud Marketing | Scoop.it
Just how do you migrate services to the Cloud without high perceived risk? We interview an expert to find out.
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Top Trends of 2012: The Consumer Cloud

Top Trends of 2012: The Consumer Cloud | Help to Develop Cloud Marketing | Scoop.it
In 2012 we've seen amazing growth in the Consumer Cloud, meaning cloud computing for everyday users. There are three main categories in the Consumer Cloud: storage, sync, and notes.

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Google shows new maps technology as it shows 20% of search is location related

Google shows new maps technology as it shows 20% of search is location related | Help to Develop Cloud Marketing | Scoop.it
Google has demonstrated new mapping technologies in an effort to reassert its position as a market leader amid reports of fresh defections.
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