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Interviews with IT Managers show risks and concerns about migration of data and services to the cloud
Excerpted from article: "For decades, visions of the future have played with the magical possibilities of computers: they'll know where you are, what you want, and can access all the world's information with a simple voice prompt. That vision hasn't come to pass, yet, but features like Apple's Siri and Google Now offer a keyhole peek into a near future reality where your phone is more "Personal Assistant" than "Bar bet settler." The difference is that the former actually understands what you need while the latter is a blunt search instrument. http://www.theverge.com/2012/10/29/3569684/google-now-android-4-2-knowledge-graph-neural-networks
Via Giuseppe Mauriello, Herve Peitrequin
If we heed the headlines of media accounts about how kids are using social media today, there is certainly cause for worry about how they are using the growing number of hours that they are online.
Via Susan Bainbridge
Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use. Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.
Via Xtreme Advisors, Agostino Caniato, Robin Good
As 3-D printing has matured over the past decade, the process has proved an effective way for artists, entrepreneurs and academics to produce custom-designed parts and ...
Via Cambridge Marketing Colleges
A new survey released by market research company, The NPD Group, shows new trends and stats for families and their mobile device...
Via Efraim Silver
We'd love to hear your views about cloud computing. Please complete our survey and if you like we can send you a copy of the final report.
Communication plays a role in all information exchanged between living species. Technically speaking, even plants and fungi communicate with each other. We asked 6 experts from different fields to share their view on the future of communication.
Via Alex Butler
Congratulations on the stuff you’ve got in the Cloud. Here are examples of how companies have turned that into stuff of value with an API..
Via Marylene Delbourg-Delphis
Just how do you migrate services to the Cloud without high perceived risk? We interview an expert to find out.
In 2012 we've seen amazing growth in the Consumer Cloud, meaning cloud computing for everyday users. There are three main categories in the Consumer Cloud: storage, sync, and notes.
Via Alex Butler
Google has demonstrated new mapping technologies in an effort to reassert its position as a market leader amid reports of fresh defections.
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The Marketing Cloud is Coming (article by Neil Wilkins, page 61, Cambridge Business News)
When Coca-Cola’s ad agencies ran out of ideas for a marketing brief, the company decided to turn to an online community to crowdsource some ideas.
Via Alex Butler
The combination of smartphones, tablets and connected devices will create a tidal wave of new data for businesses to store and process.
Via Alex Butler
This infographic visualizes the spectacular rise of the Internet in the last 10 years and how some companies have failed to adapt to the changes. Here’s an interesting infographic that has been making the rounds across social media for the last two weeks. It visualizes the spectacular rise of the Internet in just 10 years. In 2002, the Internet boasted 569 million users, which translated to 9.1% of the world’s population. In 2012, that number has gone through the roof: There are now 2.27 billion users, or 33% of the world’s population. Another formidable stat is the amount of time people spend online — in 2002, it was only 46 minutes a day (about the time it took to download four songs); in 2012, it’s four hours a day. View the infographic and read more at the link...
Via Lauren Moss, Cambridge Marketing Colleges
Cambridge Marketing College tutor Neil Wilkins introduces the concept of Marketing 3.0, Cloud Marketing, where devices, technology and content integrate to provide both great value to marketers and seamless customer journeys for consumers and businesses.…...
From the original article on Search Engine Land: "For a local business, localized search results are lifeblood to them. Focusing on a local SEO strategy can often have a bigger impact on their business model than focusing on the full organic results. ...over the course of the next few months to a year, the geo-social and check-in information will have a large effect on how businesses are ranking in the local space with the migration of places into the Google+ platform". Full article - A Snapshot Of Local Search Signals: http://searchengineland.com/how-social-signals-could-potentially-influence-local-search-results-125480
Via Antonino Militello, Robin Good
The cloud is cheap and easy to tap into--sometimes too easy. Make sure you get the right service and price with these tips.
The London 2012 Olympics will test organisations' ability to cope with a surge in mobile working, along with their longer-term approach to the cloud,...
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