Mobile phones are already well on their way to replacing cameras, cash, maps, remote controls, handheld gaming systems, boarding passes, tickets, cash registers, calculators, notepads, and much more. And they’re becoming globally ubiquitous: 1.6 billion phones were shipped last year; and by the end of this year, 1.4 billion smartphones will be in use.
So the question is not so much what smartphones can do, it’s what can’t they do. And the strategic imperative for organizations is to understand how they are going to meet the challenge of that change.
A week after sharing its vision of the top 15 emerging technologies, Forrester shared its view of the near future of mobile in analyst Thomas Husson’s report, released today.
Here are the top 10 implications for mobile, according to Husson:
Mobile applications can be one of the best ways to keep your consumers engaged with your brand as they are on the move. But first you have to decide whether or not you actually need it. Here’s how to make that decision.
This infographic visualizes the spectacular rise of the Internet in the last 10 years and how some companies have failed to adapt to the changes.
Here’s an interesting infographic that has been making the rounds across social media for the last two weeks. It visualizes the spectacular rise of the Internet in just 10 years. In 2002, the Internet boasted 569 million users, which translated to 9.1% of the world’s population. In 2012, that number has gone through the roof: There are now 2.27 billion users, or 33% of the world’s population.
Another formidable stat is the amount of time people spend online — in 2002, it was only 46 minutes a day (about the time it took to download four songs); in 2012, it’s four hours a day.
Restaurant chain Olive Garden is making location a major focal point in a mobile advertising campaign to get consumers to try out a line of low-calorie entrees. Olive Garden is using a few different advertising creatives to drive ...
Everplaces Offers Location-Based App Builder To Businesses, Bloggers ArcticStartup Last night Everplaces announced they're offering a new B2C app builder to business and bloggers who wish to create their own location-based app.
Hadoop was named after a toy elephant, sounds like a Dr. Seuss character, and it's the hottest thing in big-data technology. It's a software framework that makes short work of a tall task—managing really big data.
"For decades, visions of the future have played with the magical possibilities of computers: they'll know where you are, what you want, and can access all the world's information with a simple voice prompt. That vision hasn't come to pass, yet, but features like Apple's Siri and Google Now offer a keyhole peek into a near future reality where your phone is more "Personal Assistant" than "Bar bet settler." The difference is that the former actually understands what you need while the latter is a blunt search instrument.
Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use. Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.