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Help to Develop Cloud Marketing
Marketing 3.0 integrating digital and the real world in marketing communications
Curated by Neil Wilkins
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Rescooped by Neil Wilkins from All about Location Based Services
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Mapcite's Location Intelligence Blog : Location-Based Mobile Marketing Soars

Mapcite's Location Intelligence Blog : Location-Based Mobile Marketing Soars | Help to Develop Cloud Marketing | Scoop.it
Courtesy of Business News Daily Smartphone owners should expect to see more advertisements coming to their mobile devices.  New research has found...

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Forrester's top 10 trends for mobile in 2013

Forrester's top 10 trends for mobile in 2013 | Help to Develop Cloud Marketing | Scoop.it

Mobile phones are already well on their way to replacing cameras, cash, maps, remote controls, handheld gaming systems, boarding passes, tickets, cash registers, calculators, notepads, and much more. And they’re becoming globally ubiquitous: 1.6 billion phones were shipped last year; and by the end of this year, 1.4 billion smartphones will be in use.

So the question is not so much what smartphones can do, it’s what can’t they do. And the strategic imperative for organizations is to understand how they are going to meet the challenge of that change.

A week after sharing its vision of the top 15 emerging technologies, Forrester shared its view of the near future of mobile in analyst Thomas Husson’s report, released today.

Here are the top 10 implications for mobile, according to Husson:


Read more at http://venturebeat.com/2013/02/14/forresters-top-10-trends-for-mobile-in-2013/#tvkc0uVwCdyDAWCO.99

Via Alex Butler
Neil Wilkins's insight:

Have you seen evidence for this yourself?

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lauryn burkhalter's curator insight, February 20, 2013 4:46 PM

This is a challenge and an opportunity for organizations globally. However, there are still people who are not able to afford these seemingly ubiquitous tools. How can we provide the world with equal access to information?

 

Do people deserve the right to access? or is this something that they should own?

Alex Butler's comment, February 21, 2013 9:48 AM
This is a good point, however access is complex and we cannot make assumptions. For example NHS Direct data in the UK suggests that those most accessing health information from a smartphone device were actually from the lower socio economic groups with the phone the families only access to the internet. So we need to be cautious when dismissing groups of people from the mobile equation :-)
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Digital Marketing Maturity: The Journey to Cloud Marketing - Viper Marketing & Communications Group

Digital Marketing Maturity: The Journey to Cloud Marketing - Viper Marketing & Communications Group | Help to Develop Cloud Marketing | Scoop.it
The signs are there, the rate of change is increasing and we are all heading to the cloud. Here's the evidence...
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Deciding Whether Your Business Needs a Mobile App

Deciding Whether Your Business Needs a Mobile App | Help to Develop Cloud Marketing | Scoop.it
Mobile applications can be one of the best ways to keep your consumers engaged with your brand as they are on the move. But first you have to decide whether or not you actually need it. Here’s how to make that decision.
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MediaPost Publications Consumers Wary Of Mobile Location Marketing 12/04/2012

MediaPost Publications Consumers Wary Of Mobile Location Marketing 12/04/2012 | Help to Develop Cloud Marketing | Scoop.it
Consumers Wary Of Mobile Location Marketing - 12/04/2012...
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IDC: Mobile devices will drive IT spending in 2013

IDC: Mobile devices will drive IT spending in 2013 | Help to Develop Cloud Marketing | Scoop.it
More than half of next year's expected 5.7 percent increase in global IT spending will be driven by sales of smartphones, tablets, and e-readers, IDC said in a forecast published Friday.

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Cambridge Business - Nov - Dec 2012 digital edition

Cambridge Business - Nov - Dec 2012 digital edition | Help to Develop Cloud Marketing | Scoop.it
The Marketing Cloud is Coming (article by Neil Wilkins, page 61, Cambridge Business News) 
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How Coca-Cola uses co-creation to crowdsource new marketing ideas

How Coca-Cola uses co-creation to crowdsource new marketing ideas | Help to Develop Cloud Marketing | Scoop.it
When Coca-Cola’s ad agencies ran out of ideas for a marketing brief, the company decided to turn to an online community to crowdsource some ideas.

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The 4 Phases Of Big Data - Forbes

The 4 Phases Of Big Data - Forbes | Help to Develop Cloud Marketing | Scoop.it
The combination of smartphones, tablets and connected devices will create a tidal wave of new data for businesses to store and process.

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Rescooped by Neil Wilkins from Cambridge Marketing Review
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How the Internet has Changed in the Last 10 Years [Infographic]

How the Internet has Changed in the Last 10 Years [Infographic] | Help to Develop Cloud Marketing | Scoop.it
This infographic visualizes the spectacular rise of the Internet in the last 10 years and how some companies have failed to adapt to the changes.

Here’s an interesting infographic that has been making the rounds across social media for the last two weeks. It visualizes the spectacular rise of the Internet in just 10 years. In 2002, the Internet boasted 569 million users, which translated to 9.1% of the world’s population. In 2012, that number has gone through the roof: There are now 2.27 billion users, or 33% of the world’s population.

Another formidable stat is the amount of time people spend online — in 2002, it was only 46 minutes a day (about the time it took to download four songs); in 2012, it’s four hours a day.

 

View the infographic and read more at the link...


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A First Look at the Marketing Cloud | Marketing Automation - Pardot

A First Look at the Marketing Cloud | Marketing Automation - Pardot | Help to Develop Cloud Marketing | Scoop.it
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Specialist » Is cloud marketing where we’re all headed?

Specialist » Is cloud marketing where we’re all headed? | Help to Develop Cloud Marketing | Scoop.it
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33 Stats That Paint a Picture of the Future of Marketing

33 Stats That Paint a Picture of the Future of Marketing | Help to Develop Cloud Marketing | Scoop.it
Take a glimpse into the future of marketing with these inbound marketing statistics.

Take a glimpse into the future of marketing with these inbound marketing statistics.
There are a few key takeaways from these social media stats. First, marketers are increasingly using social media. It's no longer a matter of "you have to be on social." It's a matter of "we're active on social." The problem with this, however, leads to the second takeaway
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33529/33-Stats-That-Paint-a-Picture-of-the-Future-of-Marketing.aspx#ixzz24qB5mU1F


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malek's comment, August 29, 2012 9:12 AM
Cloud storage is one of my favorites
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Why Brands Are Already Looking at Google Glass and Why Apple Should Be Worried

Why Brands Are Already Looking at Google Glass and Why Apple Should Be Worried | Help to Develop Cloud Marketing | Scoop.it
Experts predict product could kill smartphones, alter marketing landscape for years to come

Via Alex Butler
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The new Google touchscreen laptop has software, apps and content held in the cloud... Cloud Marketing... in case you doubted that it's coming...

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Olive Garden steers consumers to restaurants with location-based ...

Olive Garden steers consumers to restaurants with location-based ... | Help to Develop Cloud Marketing | Scoop.it
Restaurant chain Olive Garden is making location a major focal point in a mobile advertising campaign to get consumers to try out a line of low-calorie entrees. Olive Garden is using a few different advertising creatives to drive ...

Via Pekka Puhakka
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Value Added Location Based Services?

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Everplaces Offers Location-Based App Builder To Businesses, Bloggers - ArcticStartup

Everplaces Offers Location-Based App Builder To Businesses, Bloggers - ArcticStartup | Help to Develop Cloud Marketing | Scoop.it
Everplaces Offers Location-Based App Builder To Businesses, Bloggers
ArcticStartup
Last night Everplaces announced they're offering a new B2C app builder to business and bloggers who wish to create their own location-based app.

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5 Online Marketing New Year's Resolutions for 2013

5 Online Marketing New Year's Resolutions for 2013 | Help to Develop Cloud Marketing | Scoop.it
Want to be a better online marketer this year? Here are five resolutions you should definitely keep.
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How Hadoop Makes Short Work of Big Data - Forbes

How Hadoop Makes Short Work of Big Data - Forbes | Help to Develop Cloud Marketing | Scoop.it
Hadoop was named after a toy elephant, sounds like a Dr. Seuss character, and it's the hottest thing in big-data technology. It's a software framework that makes short work of a tall task—managing really big data.

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Cloud ERP Survey Headlines

Cloud ERP Survey Headlines | Help to Develop Cloud Marketing | Scoop.it

Interviews with IT Managers show risks and concerns about migration of data and services to the cloud

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Google Now: Behind The Predictive Future Of Search | The Verge

Google Now: Behind The Predictive Future Of Search | The Verge | Help to Develop Cloud Marketing | Scoop.it

Excerpted from article:

"For decades, visions of the future have played with the magical possibilities of computers: they'll know where you are, what you want, and can access all the world's information with a simple voice prompt. That vision hasn't come to pass, yet, but features like Apple's Siri and Google Now offer a keyhole peek into a near future reality where your phone is more "Personal Assistant" than "Bar bet settler." The difference is that the former actually understands what you need while the latter is a blunt search instrument.

http://www.theverge.com/2012/10/29/3569684/google-now-android-4-2-knowledge-graph-neural-networks

 


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Kids Online: What's Next in Social Learning and Technology Will Be... Well, Unexpected!

Kids Online: What's Next in Social Learning and Technology Will Be... Well, Unexpected! | Help to Develop Cloud Marketing | Scoop.it
If we heed the headlines of media accounts about how kids are using social media today, there is certainly cause for worry about how they are using the growing number of hours that they are online.

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Rescooped by Neil Wilkins from Internet Marketing Strategy 2.0
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Landing Pages: A Selection of 25 Best Practices [Infographic]

Landing Pages: A Selection of 25 Best Practices [Infographic] | Help to Develop Cloud Marketing | Scoop.it

Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use. Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.

 


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Mobile Apps Offer 3-D Printing Via the Cloud [Video] | Observations, Scientific American Blog Network

Mobile Apps Offer 3-D Printing Via the Cloud [Video] | Observations, Scientific American Blog Network | Help to Develop Cloud Marketing | Scoop.it
As 3-D printing has matured over the past decade, the process has proved an effective way for artists, entrepreneurs and academics to produce custom-designed parts and ...

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What is the cloud?

What is the cloud? | Help to Develop Cloud Marketing | Scoop.it
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Popularity of Tablets Rising With Kids [STUDY]

Popularity of Tablets Rising With Kids [STUDY] | Help to Develop Cloud Marketing | Scoop.it
A new survey released by market research company, The NPD Group, shows new trends and stats for families and their mobile device...

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