Help to Develop Cloud Marketing
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Help to Develop Cloud Marketing
Marketing 3.0 integrating digital and the real world in marketing communications
Curated by Neil Wilkins
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Augmented Reality Brings 3D Street Art to Life

Augmented Reality Brings 3D Street Art to Life | Help to Develop Cloud Marketing | Scoop.it
Artist Leon Keer has worked on a large number of 3D street paintings in the last couple of years at events around the world. Because these street paintings have to be viewed fro...
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Global trends - what every marketer needs to know| Official CIM magazine - The Marketer

Global trends - what every marketer needs to know| Official CIM magazine - The Marketer | Help to Develop Cloud Marketing | Scoop.it
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Google Wants To Operate .Search As A “Dotless” Domain, Plans To Open .Cloud, .Blog And .App To Others | TechCrunch

Google Wants To Operate .Search As A “Dotless” Domain, Plans To Open .Cloud, .Blog And .App To Others | TechCrunch | Help to Develop Cloud Marketing | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
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Crowdsourcing Marketing Report | OpenView Labs

Crowdsourcing Marketing Report | OpenView Labs | Help to Develop Cloud Marketing | Scoop.it
Is crowdsourcing marketing the key to building better products, increasing brand recognition, and producing the kind of content your customers want?
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Back Up Your Data from Evernote, Google Drive, Dropbox and Other Cloud-Based Apps with CloudHQ - NoFilmSchool

Back Up Your Data from Evernote, Google Drive, Dropbox and Other Cloud-Based Apps with CloudHQ - NoFilmSchool | Help to Develop Cloud Marketing | Scoop.it
If I haven't mentioned it yet, I basically live my life through Evernote.
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Just 3 Weeks After Launch, Mailbox Is Already Delivering 50 Million Messages A Day | TechCrunch

Just 3 Weeks After Launch, Mailbox Is Already Delivering 50 Million Messages A Day | TechCrunch | Help to Develop Cloud Marketing | Scoop.it
Since launch just a few weeks ago, email management app Mailbox has been a pretty big hit -- so big that more than 1.25 million people have signed up for the waiting list.
Neil Wilkins's insight:

So mail is making its way into the cloud ....

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Future of Engagement Is The Social Curation

Future of Engagement Is The Social Curation | Help to Develop Cloud Marketing | Scoop.it

What is Social Curation? Social curation involves aggregating, organizing and sharing content created by others to add con...


Via Robin Good, Giuseppe Mauriello
Neil Wilkins's insight:

As content moves into the cloud more and more colaboration is likely

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Stephen Dale's curator insight, March 6, 2013 5:05 AM

Social Curation is not limited to marketing, brands and "the web". Many of the principles described here can equally be applied to enterprise (workplace) communities by the Community Manager (or Facilitator). The role is all about helping the community achieve it's goals...by aggregating, organizing and sharing content created by the community, i.e. "Social Curation"!

Joyce Valenza's curator insight, March 6, 2013 7:42 AM

add your insight...

 

Dawn Adams Miller's curator insight, April 13, 2013 11:22 AM

This is definitely a major role for a community manager which is why I love learning about these two topics: community management and curation.  They are inseparable.  I think this is what makes the difference between a community that has members and a community that has ACTIVE members, which, of course, is the POINT!  Enjoy!

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Why Brands Are Already Looking at Google Glass and Why Apple Should Be Worried

Why Brands Are Already Looking at Google Glass and Why Apple Should Be Worried | Help to Develop Cloud Marketing | Scoop.it
Experts predict product could kill smartphones, alter marketing landscape for years to come

Via Alex Butler
Neil Wilkins's insight:

The new Google touchscreen laptop has software, apps and content held in the cloud... Cloud Marketing... in case you doubted that it's coming...

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Olive Garden steers consumers to restaurants with location-based ...

Olive Garden steers consumers to restaurants with location-based ... | Help to Develop Cloud Marketing | Scoop.it
Restaurant chain Olive Garden is making location a major focal point in a mobile advertising campaign to get consumers to try out a line of low-calorie entrees. Olive Garden is using a few different advertising creatives to drive ...

Via Pekka Puhakka
Neil Wilkins's insight:

Value Added Location Based Services?

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Everplaces Offers Location-Based App Builder To Businesses, Bloggers - ArcticStartup

Everplaces Offers Location-Based App Builder To Businesses, Bloggers - ArcticStartup | Help to Develop Cloud Marketing | Scoop.it
Everplaces Offers Location-Based App Builder To Businesses, Bloggers
ArcticStartup
Last night Everplaces announced they're offering a new B2C app builder to business and bloggers who wish to create their own location-based app.

Via Pekka Puhakka
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5 Online Marketing New Year's Resolutions for 2013

5 Online Marketing New Year's Resolutions for 2013 | Help to Develop Cloud Marketing | Scoop.it
Want to be a better online marketer this year? Here are five resolutions you should definitely keep.
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How Hadoop Makes Short Work of Big Data - Forbes

How Hadoop Makes Short Work of Big Data - Forbes | Help to Develop Cloud Marketing | Scoop.it
Hadoop was named after a toy elephant, sounds like a Dr. Seuss character, and it's the hottest thing in big-data technology. It's a software framework that makes short work of a tall task—managing really big data.

Via Fang Feng
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Cloud ERP Survey Headlines

Cloud ERP Survey Headlines | Help to Develop Cloud Marketing | Scoop.it

Interviews with IT Managers show risks and concerns about migration of data and services to the cloud

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What B2B Marketers Can Learn From B2C Success - BrightTalk Webinar in the Integrated B2B Marketing Summit

What B2B Marketers Can Learn From B2C Success - BrightTalk Webinar in the Integrated B2B Marketing Summit | Help to Develop Cloud Marketing | Scoop.it
A BrightTalk webinar presented by Viper's Neil Wilkins at the Integrated B2B Marketing Summit 1pm 9 May 2013
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Big Data and How To Enhance Customer Relationship Management - Viper Marketing & Communications Group

Big Data and How To Enhance Customer Relationship Management - Viper Marketing & Communications Group | Help to Develop Cloud Marketing | Scoop.it
Big Data is a phrase we see everywhere at the moment, but just how do you leverage customer data to enhance relationship management?
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Social Network Overload - Infographic

Social Network Overload - Infographic | Help to Develop Cloud Marketing | Scoop.it

How often have you checked your social media accounts today? Feeling unplugged is a problem for many people.  This infographic from mylife.com illustrates how people are addicted to social media, and what they rather do than give up their Internet lifeline. 

 

Two out of three people are afraid they’re missing something important on email, Facebook, Twitter, or other accounts. In the same survey, three out of five people wished there was a solution to monitor their various communication options.

This infographic is based on the survey by Harris, and conveys a growing trend—social media overload...


Via Lauren Moss, Marketing Colleges
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Christine Harris-Smyth's curator insight, April 2, 2013 8:37 PM

The anxiety about missing out is not something new - it is like a child who doesn't want to go to bed when the others (adults, older children) are still having fun. It is simply in a new arena. This being connected all the time to digital media and communications devices is the new thing - not the anxiety.

 

We'll learn to live with it - nice infographic.

 

or die trying...

Marketing Colleges's curator insight, April 3, 2013 3:55 AM

The increasing need to be selective about which social media to use 

 

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Direct Cloud | Home

Direct Cloud | Home | Help to Develop Cloud Marketing | Scoop.it
Mobile workers are more productive, working anywhere from any type of device with #Cloud technology http://t.co/CXNOEvZO
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floatingsheep: Location! The Importance of Geo-Data: Mark and ...

floatingsheep: Location! The Importance of Geo-Data: Mark and ... | Help to Develop Cloud Marketing | Scoop.it
Wired How Foursquare Is Forcing Social Networks to Check In or Check Out Wired I spoke with Dash prior to the keynote session he hosted here at the South by Southwest Interactive conference on Monday, where his interview subject was none other than...

Via Pekka Puhakka
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Anatomy of a Smart City

Anatomy of a Smart City | Help to Develop Cloud Marketing | Scoop.it

The 19th century was a century of empires, 20th century was a century of nation states and the 21st century will be a century of cities...

 

This outstanding infographic (courtesy of postscapes.com) begins with some information about our current state of urbanization.

 

Did you know that 1.3 million people are moving to cities each week?! It then explains the need for smart cities and delves into what is required to establish these intelligent connected environments, how the smart city may take various forms in the developing worlds and what specific technologies are necessary to achieve such grand goals in practice.


Via Lauren Moss
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luiy's curator insight, December 18, 2014 4:31 AM

We have been grateful to the wide array of planners, architects, techies, entrepreneurs and students of the built environment who have joined us on this journey. And the ‘Smart City‘ has featured again and again, whether it be a futurologist’s insights into the bionic, nature-centric adaptable cities of the future, or an economist’s keen ideas on instilling happiness in the built environment.

Eli Levine's curator insight, December 18, 2014 10:45 AM

There is an evolution taking place where politics, policy, technology, the environment, and the economy all intersect. This movement towards technical, empirically driven local policy making could be our saving grace.This could be the future of government.

Paul Aneja - eTrends's curator insight, December 22, 2014 6:51 PM

What do you think makes a smarter city?

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Mapcite's Location Intelligence Blog : Location-Based Mobile Marketing Soars

Mapcite's Location Intelligence Blog : Location-Based Mobile Marketing Soars | Help to Develop Cloud Marketing | Scoop.it
Courtesy of Business News Daily Smartphone owners should expect to see more advertisements coming to their mobile devices.  New research has found...

Via Pekka Puhakka
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Forrester's top 10 trends for mobile in 2013

Forrester's top 10 trends for mobile in 2013 | Help to Develop Cloud Marketing | Scoop.it

Mobile phones are already well on their way to replacing cameras, cash, maps, remote controls, handheld gaming systems, boarding passes, tickets, cash registers, calculators, notepads, and much more. And they’re becoming globally ubiquitous: 1.6 billion phones were shipped last year; and by the end of this year, 1.4 billion smartphones will be in use.

So the question is not so much what smartphones can do, it’s what can’t they do. And the strategic imperative for organizations is to understand how they are going to meet the challenge of that change.

A week after sharing its vision of the top 15 emerging technologies, Forrester shared its view of the near future of mobile in analyst Thomas Husson’s report, released today.

Here are the top 10 implications for mobile, according to Husson:


Read more at http://venturebeat.com/2013/02/14/forresters-top-10-trends-for-mobile-in-2013/#tvkc0uVwCdyDAWCO.99

Via Alex Butler
Neil Wilkins's insight:

Have you seen evidence for this yourself?

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lauryn burkhalter's curator insight, February 20, 2013 4:46 PM

This is a challenge and an opportunity for organizations globally. However, there are still people who are not able to afford these seemingly ubiquitous tools. How can we provide the world with equal access to information?

 

Do people deserve the right to access? or is this something that they should own?

Alex Butler's comment, February 21, 2013 9:48 AM
This is a good point, however access is complex and we cannot make assumptions. For example NHS Direct data in the UK suggests that those most accessing health information from a smartphone device were actually from the lower socio economic groups with the phone the families only access to the internet. So we need to be cautious when dismissing groups of people from the mobile equation :-)
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Digital Marketing Maturity: The Journey to Cloud Marketing - Viper Marketing & Communications Group

Digital Marketing Maturity: The Journey to Cloud Marketing - Viper Marketing & Communications Group | Help to Develop Cloud Marketing | Scoop.it
The signs are there, the rate of change is increasing and we are all heading to the cloud. Here's the evidence...
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Deciding Whether Your Business Needs a Mobile App

Deciding Whether Your Business Needs a Mobile App | Help to Develop Cloud Marketing | Scoop.it
Mobile applications can be one of the best ways to keep your consumers engaged with your brand as they are on the move. But first you have to decide whether or not you actually need it. Here’s how to make that decision.
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MediaPost Publications Consumers Wary Of Mobile Location Marketing 12/04/2012

MediaPost Publications Consumers Wary Of Mobile Location Marketing 12/04/2012 | Help to Develop Cloud Marketing | Scoop.it
Consumers Wary Of Mobile Location Marketing - 12/04/2012...
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IDC: Mobile devices will drive IT spending in 2013

IDC: Mobile devices will drive IT spending in 2013 | Help to Develop Cloud Marketing | Scoop.it
More than half of next year's expected 5.7 percent increase in global IT spending will be driven by sales of smartphones, tablets, and e-readers, IDC said in a forecast published Friday.

Via Fang Feng
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