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Forrester's top 10 trends for mobile in 2013

Forrester's top 10 trends for mobile in 2013 | Help to Develop Cloud Marketing | Scoop.it

Mobile phones are already well on their way to replacing cameras, cash, maps, remote controls, handheld gaming systems, boarding passes, tickets, cash registers, calculators, notepads, and much more. And they’re becoming globally ubiquitous: 1.6 billion phones were shipped last year; and by the end of this year, 1.4 billion smartphones will be in use.

So the question is not so much what smartphones can do, it’s what can’t they do. And the strategic imperative for organizations is to understand how they are going to meet the challenge of that change.

A week after sharing its vision of the top 15 emerging technologies, Forrester shared its view of the near future of mobile in analyst Thomas Husson’s report, released today.

Here are the top 10 implications for mobile, according to Husson:


Read more at http://venturebeat.com/2013/02/14/forresters-top-10-trends-for-mobile-in-2013/#tvkc0uVwCdyDAWCO.99

Via Alex Butler
Neil Wilkins's insight:

Have you seen evidence for this yourself?

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lauryn burkhalter's curator insight, February 20, 2013 4:46 PM

This is a challenge and an opportunity for organizations globally. However, there are still people who are not able to afford these seemingly ubiquitous tools. How can we provide the world with equal access to information?

 

Do people deserve the right to access? or is this something that they should own?

Alex Butler's comment, February 21, 2013 9:48 AM
This is a good point, however access is complex and we cannot make assumptions. For example NHS Direct data in the UK suggests that those most accessing health information from a smartphone device were actually from the lower socio economic groups with the phone the families only access to the internet. So we need to be cautious when dismissing groups of people from the mobile equation :-)
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Marketing 3.0 integrating digital and the real world in marketing communications
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How To Capitalize On Local Business SEO

How To Capitalize On Local Business SEO | Help to Develop Cloud Marketing | Scoop.it

Whether you have a small business or a national corporation, local search engine optimization is changing the way you’re found.


Via Kamal Bennani, Cambridge Marketing Colleges
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Marco Favero's curator insight, November 20, 2:23 AM

aggiungi la tua intuizione ...

Thibault Raz'Dorado's curator insight, November 20, 8:44 AM

#SEO #capitalization #thepulseofmobilemarketing #digital

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Wearable Technology: Scourge or Safety Net? | Cadillac Aim High | The Economist

Wearable Technology: Scourge or Safety Net? | Cadillac Aim High | The Economist | Help to Develop Cloud Marketing | Scoop.it
Around 1.2 million people across the globe are killed annually as a result of road accidents, according to data from the World Health Organisation (WHO)

Via Cambridge Marketing Colleges
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Cambridge Marketing Colleges's curator insight, November 24, 3:46 AM

An interesting  look at a new technology trend still being digested for its importance. 

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IDOL Meaning Based Information Platform | HP Autonomy

IDOL Meaning Based Information Platform | HP Autonomy | Help to Develop Cloud Marketing | Scoop.it
HP IDOL (Intelligent Data Operating Layer) is a scalable, secure platform for understanding all structured and unstructured content to act on its meaning.
Neil Wilkins's insight:

Imagine if HP Idol was in the public space. Maybe this could be a viable option for cloud marketing of the near future. Essential data intelligence and management for developing cloud marketing.

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Google Localisation - The Facts

Google Localisation - The Facts | Help to Develop Cloud Marketing | Scoop.it
Neil Wilkins's insight:

If you've never adapted your website to local visitors, here are some basic steps http://www.vmcg.co.uk/blog/google-localisation-the-facts for Google Localisation

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Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive

Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive | Help to Develop Cloud Marketing | Scoop.it
Say hello to the digital CMO, whose tenure is on the rise.

Via Cambridge Marketing Colleges
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What is marketing automation [Infographic] - Smart Insights Digital Marketing Advice

What is marketing automation [Infographic] - Smart Insights Digital Marketing Advice | Help to Develop Cloud Marketing | Scoop.it
Understanding the scope, features and processes needed by Marketing Automation Marketing automation is a key focus in 2014 for many marketers it seems judg. Marketing topic(s):Marketing automation. Advice by Susanne Colwyn.
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The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why | Help to Develop Cloud Marketing | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?

Via janlgordon
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Bart van Maanen's curator insight, August 3, 2013 8:48 AM

Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google. 

 

Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.

janlgordon's comment, August 8, 2013 3:50 PM
Jeff Walker, love your comment, I absolutely agree!
Deborah Verran's comment, August 16, 2013 9:57 PM
Looking forward to Web 3.0 and everything that follows
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Augmented Reality Brings 3D Street Art to Life

Augmented Reality Brings 3D Street Art to Life | Help to Develop Cloud Marketing | Scoop.it
Artist Leon Keer has worked on a large number of 3D street paintings in the last couple of years at events around the world. Because these street paintings have to be viewed fro...
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Global trends - what every marketer needs to know| Official CIM magazine - The Marketer

Global trends - what every marketer needs to know| Official CIM magazine - The Marketer | Help to Develop Cloud Marketing | Scoop.it
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Google Wants To Operate .Search As A “Dotless” Domain, Plans To Open .Cloud, .Blog And .App To Others | TechCrunch

Google Wants To Operate .Search As A “Dotless” Domain, Plans To Open .Cloud, .Blog And .App To Others | TechCrunch | Help to Develop Cloud Marketing | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
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Crowdsourcing Marketing Report | OpenView Labs

Crowdsourcing Marketing Report | OpenView Labs | Help to Develop Cloud Marketing | Scoop.it
Is crowdsourcing marketing the key to building better products, increasing brand recognition, and producing the kind of content your customers want?
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Back Up Your Data from Evernote, Google Drive, Dropbox and Other Cloud-Based Apps with CloudHQ - NoFilmSchool

Back Up Your Data from Evernote, Google Drive, Dropbox and Other Cloud-Based Apps with CloudHQ - NoFilmSchool | Help to Develop Cloud Marketing | Scoop.it
If I haven't mentioned it yet, I basically live my life through Evernote.
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Online Marketing Trends

Online Marketing Trends | Help to Develop Cloud Marketing | Scoop.it
The Latest Online Trends,Analysis,News,Research on web advertising, Search Marketing,Mobile and social media .

Via Cambridge Marketing Colleges
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The Role of Big Data in the Future of B2B Marketing

The Role of Big Data in the Future of B2B Marketing | Help to Develop Cloud Marketing | Scoop.it
There's now more data collected about our every interaction in the digital world than ever before. According to a Washington Post story, "brokers use ‘billions’
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Smartphone Penetration now skyrockets over 70% | Online Marketing Trends

Smartphone Penetration now skyrockets over 70% | Online Marketing Trends | Help to Develop Cloud Marketing | Scoop.it
Know the Latest Trends, Updates on Emarketing, Digital Trends, Online Advertising,Online Shopping, Ecommerce and ERetail,get insights into Social Media Trends,Brand Spends on Digital,Learn SEO, SEM Paid search, Get insights on Ecommerce, Internet ,b2b emarketing,Industry Trends on Display ads, Mobile Commerce, and Consumer Insights,

Via Cambridge Marketing Colleges
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Yves Guillou's curator insight, July 18, 8:30 AM

une belle courbe "innovation adoption lifecycle"

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What are the benefits of real-time marketing? - Smart Insights Digital Marketing Advice

What are the benefits of real-time marketing? - Smart Insights Digital Marketing Advice | Help to Develop Cloud Marketing | Scoop.it
Discover where brands see the value of real-time social engagament
Neil Wilkins's insight:

What could YOU do to become more 'real time'?

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Beacons – the next big thing or a blinking nuisance?

Beacons – the next big thing or a blinking nuisance? | Help to Develop Cloud Marketing | Scoop.it
I’ve talked before about the new ways marketers are trying to engage with consumers. This ranges from QR codes to augmented reality and relies on using the one device we always have with us – the smartphone.

Via Cambridge Marketing Colleges
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7 Ways Real-time Analytics Will Change the Way We Work & Live

7 Ways Real-time Analytics Will Change the Way We Work & Live | Help to Develop Cloud Marketing | Scoop.it

One of the earliest applications of real-time analytics was in manufacturing plants to monitor the performance and health of their systems in real-time. Today, we see a wave of connected devices that are flooding the consumer market, and throwing open new doors of opportunity for consumers and businesses alike. Makes us wonder what the future of real-time analytics holds for us. Here are 7 trends that could turn out to be defining factors as the future of real-time analytics unfolds...


Via Jeff Domansky
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Jeff Domansky's curator insight, December 17, 2013 10:03 AM

Fresh thinking and recommended reading. 9 / 10

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Google's Hummingbird Takes Flight: SEOs Give Insight On Google's New Algorithm

Google's Hummingbird Takes Flight: SEOs Give Insight On Google's New Algorithm | Help to Develop Cloud Marketing | Scoop.it
On the eve of its 15th birthday last week, Google revealed a new search algorithm named Hummingbird.
Neil Wilkins's insight:

Another step towards cloud marketing with relevance, meaning, location and intent at the core of Google's biggest search engine algorithm update in a decade

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The Future Of Google Maps: Social, Personalized And Way Smarter

The Future Of Google Maps: Social, Personalized And Way Smarter | Help to Develop Cloud Marketing | Scoop.it
The new Google Maps is smarter, more personalized and lets us see a lot more of the world.
Neil Wilkins's insight:

The future's coming to the cloud very soon. We said it would look something like this... 

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What B2B Marketers Can Learn From B2C Success - BrightTalk Webinar in the Integrated B2B Marketing Summit

What B2B Marketers Can Learn From B2C Success - BrightTalk Webinar in the Integrated B2B Marketing Summit | Help to Develop Cloud Marketing | Scoop.it
A BrightTalk webinar presented by Viper's Neil Wilkins at the Integrated B2B Marketing Summit 1pm 9 May 2013
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Big Data and How To Enhance Customer Relationship Management - Viper Marketing & Communications Group

Big Data and How To Enhance Customer Relationship Management - Viper Marketing & Communications Group | Help to Develop Cloud Marketing | Scoop.it
Big Data is a phrase we see everywhere at the moment, but just how do you leverage customer data to enhance relationship management?
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Social Network Overload - Infographic

Social Network Overload - Infographic | Help to Develop Cloud Marketing | Scoop.it

How often have you checked your social media accounts today? Feeling unplugged is a problem for many people.  This infographic from mylife.com illustrates how people are addicted to social media, and what they rather do than give up their Internet lifeline. 

 

Two out of three people are afraid they’re missing something important on email, Facebook, Twitter, or other accounts. In the same survey, three out of five people wished there was a solution to monitor their various communication options.

This infographic is based on the survey by Harris, and conveys a growing trend—social media overload...


Via Lauren Moss, Cambridge Marketing Colleges
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Christine Harris-Smyth's curator insight, April 2, 2013 8:37 PM

The anxiety about missing out is not something new - it is like a child who doesn't want to go to bed when the others (adults, older children) are still having fun. It is simply in a new arena. This being connected all the time to digital media and communications devices is the new thing - not the anxiety.

 

We'll learn to live with it - nice infographic.

 

or die trying...

Cambridge Marketing Colleges's curator insight, April 3, 2013 3:55 AM

The increasing need to be selective about which social media to use 

 

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Direct Cloud | Home

Direct Cloud | Home | Help to Develop Cloud Marketing | Scoop.it
Mobile workers are more productive, working anywhere from any type of device with #Cloud technology http://t.co/CXNOEvZO
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