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Help to Develop Cloud Marketing
Marketing 3.0 integrating digital and the real world in marketing communications
Curated by Neil Wilkins
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5 Apps & Tools for Efficient Remote Work

5 Apps & Tools for Efficient Remote Work | Help to Develop Cloud Marketing | Scoop.it
As Internet connections speed up, and the disdain for commuting gets greater, the desire to work remotely from home becomes more desirable. Remote working is great -- everyone here at MakeUseOf are remote workers, and we're all happy campers. But in order to become as efficient as possible, you need to have the right work tools…

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Timeline of Emerging Science and Technology - Tech Foresight

Timeline of Emerging Science and Technology - Tech Foresight | Help to Develop Cloud Marketing | Scoop.it

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Neil Wilkins's curator insight, February 22, 3:29 AM

What tech do you think you'll be using next? 

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How To Capitalize On Local Business SEO

How To Capitalize On Local Business SEO | Help to Develop Cloud Marketing | Scoop.it

Whether you have a small business or a national corporation, local search engine optimization is changing the way you’re found.


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Marco Favero's curator insight, November 20, 2014 2:23 AM

aggiungi la tua intuizione ...

Thibault Raz'Dorado's curator insight, November 20, 2014 8:44 AM

#SEO #capitalization #thepulseofmobilemarketing #digital

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Wearable Technology: Scourge or Safety Net? | Cadillac Aim High | The Economist

Wearable Technology: Scourge or Safety Net? | Cadillac Aim High | The Economist | Help to Develop Cloud Marketing | Scoop.it
Around 1.2 million people across the globe are killed annually as a result of road accidents, according to data from the World Health Organisation (WHO)

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Cambridge Marketing Colleges's curator insight, November 24, 2014 3:46 AM

An interesting  look at a new technology trend still being digested for its importance. 

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IDOL Meaning Based Information Platform | HP Autonomy

IDOL Meaning Based Information Platform | HP Autonomy | Help to Develop Cloud Marketing | Scoop.it
HP IDOL (Intelligent Data Operating Layer) is a scalable, secure platform for understanding all structured and unstructured content to act on its meaning.
Neil Wilkins's insight:

Imagine if HP Idol was in the public space. Maybe this could be a viable option for cloud marketing of the near future. Essential data intelligence and management for developing cloud marketing.

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Google Localisation - The Facts

Google Localisation - The Facts | Help to Develop Cloud Marketing | Scoop.it
Neil Wilkins's insight:

If you've never adapted your website to local visitors, here are some basic steps http://www.vmcg.co.uk/blog/google-localisation-the-facts for Google Localisation

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Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive

Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive | Help to Develop Cloud Marketing | Scoop.it
Say hello to the digital CMO, whose tenure is on the rise.

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What is marketing automation [Infographic] - Smart Insights Digital Marketing Advice

What is marketing automation [Infographic] - Smart Insights Digital Marketing Advice | Help to Develop Cloud Marketing | Scoop.it
Understanding the scope, features and processes needed by Marketing Automation Marketing automation is a key focus in 2014 for many marketers it seems judg. Marketing topic(s):Marketing automation. Advice by Susanne Colwyn.
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The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why

The Semantic Web is Hugely Important to Tomorrow's Business - Here's Why | Help to Develop Cloud Marketing | Scoop.it
The "semantic Web" is hugely important to tomorrow's business. Do not underestimate its significance: It truly changes everything. Embrace it, or risk extinction. But what is it? And what does it mean for your business?

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Bart van Maanen's curator insight, August 3, 2013 8:48 AM

Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google. 

 

Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.

janlgordon's comment, August 8, 2013 3:50 PM
Jeff Walker, love your comment, I absolutely agree!
Deborah Verran's comment, August 16, 2013 9:57 PM
Looking forward to Web 3.0 and everything that follows
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Augmented Reality Brings 3D Street Art to Life

Augmented Reality Brings 3D Street Art to Life | Help to Develop Cloud Marketing | Scoop.it
Artist Leon Keer has worked on a large number of 3D street paintings in the last couple of years at events around the world. Because these street paintings have to be viewed fro...
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Global trends - what every marketer needs to know| Official CIM magazine - The Marketer

Global trends - what every marketer needs to know| Official CIM magazine - The Marketer | Help to Develop Cloud Marketing | Scoop.it
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Google Wants To Operate .Search As A “Dotless” Domain, Plans To Open .Cloud, .Blog And .App To Others | TechCrunch

Google Wants To Operate .Search As A “Dotless” Domain, Plans To Open .Cloud, .Blog And .App To Others | TechCrunch | Help to Develop Cloud Marketing | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
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Are You Ahead Or Behind in Mobile? #infographic

Are You Ahead Or Behind in Mobile? #infographic | Help to Develop Cloud Marketing | Scoop.it
A new study by Urban Airship asked 500 brands where they stand in mobile - how they use mobile channels, segment their audiences and measure ROI. This infographic details the findings. How does your brand compare?

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Creative technology will drive the next era of marketing

Creative technology will drive the next era of marketing | Help to Develop Cloud Marketing | Scoop.it
Creative technology will drive the next era of marketing, Brands are still a long way off from delivering the connected, personalised marketing that people crave, says Omaid Hiwaizi chief strategy officer, UK, Geometry Global and director of...
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Online Marketing Trends

Online Marketing Trends | Help to Develop Cloud Marketing | Scoop.it
The Latest Online Trends,Analysis,News,Research on web advertising, Search Marketing,Mobile and social media .

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The Role of Big Data in the Future of B2B Marketing

The Role of Big Data in the Future of B2B Marketing | Help to Develop Cloud Marketing | Scoop.it
There's now more data collected about our every interaction in the digital world than ever before. According to a Washington Post story, "brokers use ‘billions’
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Smartphone Penetration now skyrockets over 70% | Online Marketing Trends

Smartphone Penetration now skyrockets over 70% | Online Marketing Trends | Help to Develop Cloud Marketing | Scoop.it
Know the Latest Trends, Updates on Emarketing, Digital Trends, Online Advertising,Online Shopping, Ecommerce and ERetail,get insights into Social Media Trends,Brand Spends on Digital,Learn SEO, SEM Paid search, Get insights on Ecommerce, Internet ,b2b emarketing,Industry Trends on Display ads, Mobile Commerce, and Consumer Insights,

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Yves Guillou's curator insight, July 18, 2014 8:30 AM

une belle courbe "innovation adoption lifecycle"

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What are the benefits of real-time marketing? - Smart Insights Digital Marketing Advice

What are the benefits of real-time marketing? - Smart Insights Digital Marketing Advice | Help to Develop Cloud Marketing | Scoop.it
Discover where brands see the value of real-time social engagament
Neil Wilkins's insight:

What could YOU do to become more 'real time'?

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Beacons – the next big thing or a blinking nuisance?

Beacons – the next big thing or a blinking nuisance? | Help to Develop Cloud Marketing | Scoop.it
I’ve talked before about the new ways marketers are trying to engage with consumers. This ranges from QR codes to augmented reality and relies on using the one device we always have with us – the smartphone.

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7 Ways Real-time Analytics Will Change the Way We Work & Live

7 Ways Real-time Analytics Will Change the Way We Work & Live | Help to Develop Cloud Marketing | Scoop.it

One of the earliest applications of real-time analytics was in manufacturing plants to monitor the performance and health of their systems in real-time. Today, we see a wave of connected devices that are flooding the consumer market, and throwing open new doors of opportunity for consumers and businesses alike. Makes us wonder what the future of real-time analytics holds for us. Here are 7 trends that could turn out to be defining factors as the future of real-time analytics unfolds...


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Jeff Domansky's curator insight, December 17, 2013 10:03 AM

Fresh thinking and recommended reading. 9 / 10

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Google's Hummingbird Takes Flight: SEOs Give Insight On Google's New Algorithm

Google's Hummingbird Takes Flight: SEOs Give Insight On Google's New Algorithm | Help to Develop Cloud Marketing | Scoop.it
On the eve of its 15th birthday last week, Google revealed a new search algorithm named Hummingbird.
Neil Wilkins's insight:

Another step towards cloud marketing with relevance, meaning, location and intent at the core of Google's biggest search engine algorithm update in a decade

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The Future Of Google Maps: Social, Personalized And Way Smarter

The Future Of Google Maps: Social, Personalized And Way Smarter | Help to Develop Cloud Marketing | Scoop.it
The new Google Maps is smarter, more personalized and lets us see a lot more of the world.
Neil Wilkins's insight:

The future's coming to the cloud very soon. We said it would look something like this... 

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What B2B Marketers Can Learn From B2C Success - BrightTalk Webinar in the Integrated B2B Marketing Summit

What B2B Marketers Can Learn From B2C Success - BrightTalk Webinar in the Integrated B2B Marketing Summit | Help to Develop Cloud Marketing | Scoop.it
A BrightTalk webinar presented by Viper's Neil Wilkins at the Integrated B2B Marketing Summit 1pm 9 May 2013
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Big Data and How To Enhance Customer Relationship Management - Viper Marketing & Communications Group

Big Data and How To Enhance Customer Relationship Management - Viper Marketing & Communications Group | Help to Develop Cloud Marketing | Scoop.it
Big Data is a phrase we see everywhere at the moment, but just how do you leverage customer data to enhance relationship management?
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