Help to Develop Cloud Marketing
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“Marketing 3.0 integrating digital and the real world in marketing communications”
Curated by Neil Wilkins
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Created Sep 29, 2011
Created by Neil Wilkins
Updated May 20
Posts 96
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www.forbes.com - May 20, 4:30 PM

In Four Years, Most Cars Will Work With Smart Phones - Forbes

The Chevrolet Spark offers a stereo upgrade that acts like an extension of a user's smart phone to stream music, navigation and other apps. Notice how few buttons there are, since the system relies on the smart phone's technology to work.
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mashable.com - May 8, 5:01 AM

Facebook ‘Likes’ Could Help You Pick Out a New Dress

Fashion retailer C&A is starting a new initiative in Brazil called Fashion Like. On a built-in digital readout, C&A will display how many Facebook ‘likes’ a particular piece of clothing has, which could help shoppers make a buying decision.
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thefutureofads.com - April 26, 10:03 AM

From Push to Pull Marketing via Content Curation

Robin Good: Cory O'Brien writes on his blog: "...Over time, as trust shifted and consumers were more willing to look outside of the traditional sources for new content, additional verticals started to adapt to this trend, including ad networks and daily deal sites.

 


Via Robin Good, janlgordon
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mashable.com - April 26, 10:01 AM

3 New Digital Solutions For Capturing and Sharing Content

These three startups have created fresh digital takes on collecting and sharing different types of content.

Via Simon Mouyal
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www.computer.org - April 18, 2:43 AM

What's New: Beyond Search and Location-Based Services

RT @EricssonLabs: Context-Aware Computing: Beyond Search and Location-Based Services | Computing Now http://t.co/FBElQnL1...

Via Pekka Puhakka
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www.cio.com.au - April 14, 2:37 AM

In Pictures: Top 15 augmented reality apps for iPhone and iPad

Lusting after Google's glasses?Here are 15 augmented reality apps you can get now...

Via Jose H. Flores
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www.youtube.com - April 11, 3:05 AM

The Future of Collaborative Social Video Curation Is Here: Zeeik Paves The Way

Robin Good: Zeeik is a new web-based video curation site with a unique slant and some very innovative ideas.

 

Its key features provide some very stimulating ideas on how in the future you may go about curating, navigating and collecting video to create a guide or make sense of a specific topic.

 

Zeeiks can be easily linked or embedded into any web site or blog and can be used to create catalogues, guides, tutorials, textbooks, music album, or just about anything that is video-based.

 

Sample Zeeik: http://www.zeeik.com/app2/vmap/view/showVMap?vMapId=1764512127 

 

More info and sign-up: http://www.zeeik.com 


Via Robin Good, janlgordon
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mashable.com - April 6, 7:40 AM

Intel and Nissan Bring Multitasking to Infiniti Vehicles

Intel and Nissan have revealed an in-car infotainment system that brings an interesting array of features to high-end Infiniti vehicles.
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www.bbc.com - April 5, 4:10 AM

Google augmented glasses unveiled

Google shows off concept designs for augmented reality glasses that it is developing, confirming rumours about the project.
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econsultancy.com - April 4, 4:22 AM

The Three Phases of Web-Driven Business Transformation

The introduction of commercial internet services in 1995, was the starting point of web-driven business transformation, across all industries.

 

This web-driven business transformation will ultimately affect every business, but we are likely to see an entire generation of business people come and go, before the full transformation is complete.

 

This excellent article, identifies the three phases of this web-driven business transformation, and identifies companies who have completed phase three, over ten years before it is expected that the total transformation will be completed.


Via Daniel Watson
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mashable.com - March 20, 5:37 AM

Location-Based App Maps Nearby Bars, Food and Adventure

Roamz application on iPhone shows you the best bars, local dives and regional gems. The app highlights what's being seen and said nearby.
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mashable.com - March 13, 12:27 PM

How One Man's Big Idea Changed Digital Map Making Mashable How One Man's Big Idea Changed Digital Map Making | The top source for social and digital news

Steve Coast made a single decision: Maps should be free for all. Eight years later, OpenStreetMap is changing the space like never before.
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www.bbc.co.uk - March 9, 4:06 AM

Could the digital 'cloud' used for storage ever crash?

After users' data was lost with the closure of Megaupload in January, find out how safe it is to store your personal files online.
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www.siliconrepublic.com - May 11, 4:11 AM

How mobile technology is changing world travel (infographic)

The travel industry will never be the same again, what with the advent of mobile technology making the choosing and booking of flights and hotels as easy and tapping a button.
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www.entrepreneur.com - April 26, 10:11 AM

How Location-Based Marketing Can Help You Connect with Customers

Companies are using location-based marketing in a number of ways to connect with customers. Some tend to stick with only one tool to keep things simple. Others use all of the tools to stay connected with their customers on a variety of fronts.

Location-based services (LBS): mobile apps such as foursquare and SCVNGER that provide information or entertainment to users based on their location. Near-field communications (NFC): technology that allows two devices that are in close proximity -- between two and 20 centimeters -- to exchange information. Bluetooth marketing: like NFC, this allows data transfer over short distances. If you've used a wireless phone headset, it probably was Bluetooth. Location-based advertising (LBA): uses tools such as GPS and geo-fencing to locate potential prospects and send them messages.

 


Via Tocquigny Staff
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www.wired.com - April 26, 10:02 AM

How to Spot the Future - Wired News

Wired NewsHow to Spot the FutureWired NewsThe more column inches a particular topic earned over time, the more likely it represented an emerging trend.

Via Charles Nixon
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www.mobile-ent.biz - April 26, 9:59 AM

62 per cent of mobile users plan to adopt location-based services | Mobile content industry news | Mobile Entertainment

While one-fifth are already using the tech.
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mashable.com - April 15, 1:34 AM

Why Global Mobile Marketing Starts With Localized Apps

To reach mobile customers in emerging countries, companies must create localized apps. Here are four things to consider when starting.
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www.adweek.com - April 13, 4:52 AM

Data Points: How We Use Our Mobiles

Smartphones get around, but tablets are most likely to come out in the living room or the bedroom.

Via Alex Butler
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www.vmcg.co.uk - April 8, 6:41 AM

Building Bridges in Cloud Marketing - Viper Marketing & Communications Group

One of the fundamental challenges in building an effective Cloud Marketing strategy will be in understanding the most appropriate bridges between the real world and the digital world.
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mashable.com - April 5, 6:13 AM

9 Bold Predictions for the Digital World of 2020 - it's Cloud

Click through the slideshow to see what our experts foresee: artificial intelligence, cloud computing, virtual healthcare and digital jewelry.
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www.business2community.com - April 4, 9:30 AM

The Social Mobile Web is on the Rise - Find Out What's Happening [ Infographic]

 

See full article and infographic here: [http://bit.ly/HPIsvS]


Via janlgordon, Neil Wilkins
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smedio.com - March 21, 3:55 AM

How to Optimize Your Brand for Social Search | Smedio

Brand optimization for social search is becoming an increasingly crucial part of the overall social media strategy for any business. Douglas Idugboe from Smedio gives some good "how tos" . . .


Via David Blundell
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thenextweb.com - March 13, 12:30 PM

‘Apps’ embedded in paper could give humble flyers and posters an interactive future

If someone hands you a promotional flyer for a band playing a concert down the street, you may well ignore it - but what if you could 'play' that flyer to hear what the band sounded ...

Via Alex Butler
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www.iabuk.net - March 12, 5:11 AM

74 per cent take action after seeing location-based messages | IAB UK

A new report from JiWire has shown that some 74 per cent of the on-the-go audience will take action after seeing a location-based message.

Via Tim Spencer
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