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Help For Small Businesses
Information to help small and local businesses
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5 Customer Service Myths You Can’t Fall For [Infographic] | CustomerThink

5 Customer Service Myths You Can’t Fall For [Infographic] | CustomerThink | Help For Small Businesses | Scoop.it

Not receiving complaints about customer service doesn’t always mean that you’re getting customer service right with your customers.

Research shows that very few of your customers will actually voice their complaints to customer service. This means that even when things seem to be going right, they could be going wrong, very wrong. As a customer service focused organization, you’re better off receiving more complaints as this gives you the opportunity to make things right with your customers instead of just letting them suffer in silence.

The Salesforce team recently published an infographic on 5 common myths that organizations struggle with when it comes to their customer service delivery. Avoiding these typical myths is key for those wanting to align their teams in order to improve the overall customer experiences that customers get from your organization.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, August 31, 2013 9:36 AM

A very good summary in #infographic form of 5 misconceptions ("myths") about #customerservice and its #value to the #brand.

Roger Ellman's curator insight, September 9, 2013 7:53 AM

All adds to the picture of looking at The Experience and thus, ServingExperience. This is the aim above all others for success, progress and imporvement. It includes WOW, customer delight, loyalty, brand building and so much more. It yes really, even improves the world one customer at a time.

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Local businesses lesson in digital marketing: Brand not on GooglePlus? Idiots.

Local businesses lesson in digital marketing: Brand not on GooglePlus? Idiots. | Help For Small Businesses | Scoop.it

 

Google Plus is the most underutilized way to reach an audience on the world’s leading search engine, Sullivan said. The social media site, launched in 2011, has yet to reach Facebook’s level of popularity, but brands that use the service get an info box that pops up on related Google searches — essentially free advertising, Sullivan said.

 

“If you’re a brand and you’re not on Google Plus right now, you are an idiot,” he said. “Take the big space they’re giving you.”

 


Via Jaana Nyström
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Things to consider before starting a business

Things to consider before starting a business | Help For Small Businesses | Scoop.it
Top 5 tips to help your new business succeed…

Via Anthony M Turner
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Anthony M Turner's curator insight, May 6, 2013 7:00 PM

some solid ideas about this topic - 

So you've made the decision to start your own business. Congratulations!Before you get started there are a few important things you need to consider.



Read more: http://www.theage.com.au/small-business/resources/things-to-consider-before-starting-a-business-20130209-2e4n8.html#ixzz2SYYQ0lVL

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Guide for Small Business Owners: SEO vs PPC - What Is The Difference? (with image) · BancMedia

A free guide to SEO and PPC for small business owners. Looks at the differences, advantages and disadvantages of the two types of internet marketing.
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3 Internet Marketing Secrets via ScentTrail Marketing

3 Internet Marketing Secrets via ScentTrail Marketing | Help For Small Businesses | Scoop.it

3 Secrets, 12 Years
Internet marketing isn't about what most think. One thing you learn early as an Internet marketer is what the mob thinks is rarely right and never useful. Here are 3 Internet Marketing Secrets realized the hard way after more than 12 years of Internet marketing:

1. Internet Marketing Isn't What You Think It Is.

2. Source Of IM Greatness Isn't What You Think It Is either.

3. Save The World.

Hope these secrets help you create awesome Internet marketing.


Via Martin (Marty) Smith
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | Help For Small Businesses | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

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8 Things You Should Not Do Every Day

8 Things You Should <em>Not</em> Do Every Day | Help For Small Businesses | Scoop.it
It's for your own good. Cut these things out of your day and you'll see gains in productivity--not to mention happiness.
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B2B vs. B2C Marketing: 6 B2B Content Blunders to Avoid - Reputation Capital

B2B vs. B2C Marketing: 6 B2B Content Blunders to Avoid - Reputation Capital | Help For Small Businesses | Scoop.it
There are some major differences in B2B vs. B2C Marketing that you need to take into account when you're creating content for your company. Consider these six major elements that just won't work well with a B2B audience...

 

Strong Emotional AppealsRiskAppeals to Power, Money, Sex and StatusBiasExcessive Humor or WittinessGenerality
Via marketingIO
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marketingIO's curator insight, April 23, 2013 8:53 AM

Take a look at the corresponding image in this Scoop (if you're reading this without seeing the image, please click through). That's David. David's a robot from the movie "Prometheus." Last time we checked, B2B Buyers are not bots like David. B2B Buyers are people, just like B2C Buyers (and are one in the same, although they play different roles at different times). Should content marketing incorporate all the B2C Mad Men techniques out there? Of course not. However, we're not treating the B2B Buyer as a David: we're building personas, we're telling stories, we're appealing to both sides of the brain. David couldn't give a rat's petunia about an infographic, however, the B2B Buyer would. Click through to learn more about these 6 major elements, but bear in mind that David ain't buying from you.


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5 New Platforms for Social-Savvy Brands

5 New Platforms for Social-Savvy Brands | Help For Small Businesses | Scoop.it
Here are five new social platforms gaining traction with consumers. Learn how your brand can best leverage them.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 14, 2013 10:57 PM

The five platforms described in this article are: Vine, The New MySpace, Pheed, Snapchat, Thumb.

 

Have you used any of them?

 

 

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Why Local Search Matters to Your Business - Business 2 Community

Why Local Search Matters to Your Business - Business 2 Community | Help For Small Businesses | Scoop.it

Why Local Search Matters to Your Business Business 2 Community Microsoft indicates that more than 50 percent of mobile search behavior is local. But does local search ... as possible on your profile.


Via Tony Fish
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100 Vital Social Media and Digital Marketing Statistics

100 Vital Social Media and Digital Marketing Statistics | Help For Small Businesses | Scoop.it

Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources).


Via The Fish Firm
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IOANNIS APOSTOLOU's curator insight, August 28, 2013 3:51 AM

Even 1/3 of them to be true, are amazing data's!

Laure Fanjeau.'s curator insight, August 28, 2013 6:11 AM

add your insight...

 

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5 Steps for Calculating Your Startup Costs

5 Steps for Calculating Your Startup Costs | Help For Small Businesses | Scoop.it

You can’t create a realistic business plan without knowing how much it will cost to get your business up and running. If you don’t have an idea of your startup costs, you won’t know how long you’ll have to bootstrap, how much funding you’ll need, how quickly to scale. In other words, without calculating your startup costs, you don’t really know where you’re going — or how you’re going to get there. And your company could fail before you even hit the break-even point.

 

Some entrepreneurs believe that calculating their costs is all about listing and tallying their cash outlays. This is an essential step, of course, but calculating startup costs is much more than a simple exercise in addition.

 

Equally important is to set some milestones and build your financial plan around hitting these goals.


Via paulgreen
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paulgreen's curator insight, May 26, 2013 5:35 AM

So many businesses fail to look at the risk element when starting a business which is why so many businesses fail in the first 12 months. My rule of thumb with new start ups is: could you survive a year without any business coming in. That usually focuses the mind on the liability that a new business can be.

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12 Productivity Tips From Incredibly Busy People

12 Productivity Tips From Incredibly Busy People | Help For Small Businesses | Scoop.it
From Eric Schmidt to Danny Meyer: How super successful, super busy entrepreneurs organize their day.
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90% of Organizations Use Content in Marketing [INFOGRAPHIC]

90% of Organizations Use Content in Marketing [INFOGRAPHIC] | Help For Small Businesses | Scoop.it

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


Via Jonha Richman
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Steven Mallach's curator insight, May 15, 2013 5:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 

Randy Bauer's curator insight, May 15, 2013 4:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.

Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 2013 11:43 AM

90% of organizations use #Content Marketing....its not the future.

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[Infographic] Evolving SEO tactics: longer posts, Google+ and the tilde

[Infographic]  Evolving SEO tactics: longer posts, Google+ and the tilde | Help For Small Businesses | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss
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Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?

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How to Build an Online Community for Your Business | SEOmoz

How to Build an Online Community for Your Business | SEOmoz | Help For Small Businesses | Scoop.it

Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

[Here are only main sections of article]:

[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?

[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.

[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground.  Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.

[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.

[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.

[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).  

Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."

Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 


Via Giuseppe Mauriello
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Ivon Prefontaine's curator insight, May 25, 2013 11:22 AM

This will be helpful as I move forward.

Nikhil Malhotra's curator insight, June 6, 2013 3:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 2013 7:40 PM

Fabulous Article!

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10 Tips for the First-Time Business Owner - Young Entrepreneur Advice

10 Tips for the First-Time Business Owner - Young Entrepreneur Advice | Help For Small Businesses | Scoop.it
Advice from a young entrepreneur in the trenches
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Tackling staff stress key focus for employers, finds survey - People Management Magazine Online

Tackling staff stress key focus for employers, finds survey - People Management Magazine Online | Help For Small Businesses | Scoop.it
Tackling staff stress key focus for employers, finds surve
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7 content marketing lessons from Coke

7 content marketing lessons from Coke | Help For Small Businesses | Scoop.it

Are they The Real Thing? I read yesterday that Coke have a new revamped corporate website, a nice example of responsive design. 

 

Another great article by Danyl Bosomworth, Managing Director of First 10 Digital, and co-founder of Smart Insights.

 

We were all in awe of Coca Cola's Content 2020 marketing vision. We may not have understood all of it, but it sounded like the future.

 

But that was before Red Bull's Felix Baumgartner jumped from a balloon and made Coke's efforts look a little, err... dull.

 

Danyl extracts 7 learnings from Coke's content marketing strategy:

 

Big brands are publishersContent needs to be greatHave purposeGreat ideas and creativeThe importance of dataStorytelling binds content togetherStrategy and commitment

 

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Angela Watkins's curator insight, February 26, 2013 7:12 AM

Great idea for content marketing.