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What's the Difference Between Social Listening, Analytics and Intelligence?

What's the Difference Between Social Listening, Analytics and Intelligence? | Hello | Scoop.it

Social listening, social analytics and social intelligence. It’s all the same, right?

 

Well … not quite. We were asked this very question on Twitter, so we thought it worth writing an explanation for all to read.

 

Firstly, no, technically, the terms don’t mean the same thing. However, they are often used interchangeably to discuss activities related to social media monitoring (that’s what we do!)

 

Even more confusingly, whilst they are often used to mean the same thing, they are also used differently by different people and companies within the industry.

 

Here’s an explanation of the differences, and how each term is frequently used: http://www.brandwatch.com/2013/08/whats-the-difference-between-social-analytics/


Via Antonino Militello
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Emilie Faffe's curator insight, August 21, 2013 5:16 AM

Social listening ou social média monitoring : processus mis en place pour récupérer ce qui se dit sur la marque via les réseaux sociaux, blogs, forums... Utilisation d'un outil, plateforme ou API. Généralement déployé par le service informatique.

 

Social média analytics : processus d'analyse et traitement de ces données. Utilisation d'un outils à paramétrer au préalable en fonction des besoins de l'entreprise. Généralement le même outil est utilisé pour le social listening et le social média analytics.

 

Social intelligence : bilan que l'on retire de cette analyse (meilleure connaissance client), permet d'orienter la stratégie marketing de l'entreprise.

Adilson Camacho's curator insight, August 26, 2013 12:35 PM

An aid to uptake the desires and needs of the population ...