Hell Yeah SEO
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Hell Yeah SEO
SEO and Search Marketing
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The Fallacy of Ad Testing

The Fallacy of Ad Testing | Hell Yeah SEO | Scoop.it
Ad copy testing is one of the staples of good SEM agencies. "Test and test often" is a bit of wisdom you'll hear over and over in the field. But do you know exactly what you're testing? Can you really trust the results?
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9 Most Misleading PPC Metrics

9 Most Misleading PPC Metrics | Hell Yeah SEO | Scoop.it
While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are all important metrics, when looked at individually, they can actually cause you to make misinformed decisions.
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Conflicting PPC Trends: What They Mean & How to Fix Them

Conflicting PPC Trends: What They Mean & How to Fix Them | Hell Yeah SEO | Scoop.it
When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. Here’s how to make sense out of nonsense.
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How to Update Your Keyword Research Process for 2013 & Beyond

How to Update Your Keyword Research Process for 2013 & Beyond | Hell Yeah SEO | Scoop.it
Quantify the business impact, keep a pulse on mobile, monitor social platforms, and be competitive. Incorporate these principles into your keyword research process and you'll position your SEO campaigns for sustained revenue and customer acquisition.
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