Helena Pontes
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Rescooped by Helena Pontes from Transmedia: Storytelling for the Digital Age
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Your Guide to Creating Compelling Newsgames

Your Guide to Creating Compelling Newsgames | Helena Pontes | Scoop.it

Via The Digital Rocking Chair
Helena Pontes's insight:

This is an interesting side of advergames that we have not discussed in class in the past two weeks! 

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The Digital Rocking Chair's curator insight, September 26, 2013 3:48 PM


Sisi Wei:  "Journalists can learn a lot from videogames. Games can help players explore unfamiliar worlds and experience stories, almost literally, through the eyes of another person" ...

roberto gilli's curator insight, September 27, 2013 5:07 AM

Real Newsgames are rare. This is a good introduction on the topic. IMHO newsgames has to mix with mobile nd social to be really attractive.

Normand Miron's curator insight, September 27, 2013 11:42 AM

When journalism meets dataviz and gaming.  One day instead of reading it, we'll play our NY TImes Saturday Edition ;)

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Rescooped by Helena Pontes from Digital marketing & social media
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A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media

A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media | Helena Pontes | Scoop.it

Via Herve Peitrequin
Helena Pontes's insight:

A little bible for posting content online. Off course, that will vary from industry to industry, to the company's target audience. But the article provides good general guidelines that should be considered before your next post!

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Herve Peitrequin's curator insight, October 2, 2013 3:48 AM

When is the best time to tweet on Twitter post on Facebook and email newsletters to reach the most people?

Geveta Cook's comment, October 14, 2013 9:03 PM
Strategic posting by the clock, makes sense. I suppose TV shows etc. have been doing this for years, posting a couple of hours before a show is due to air & then posting a follow up or open forum after it has. Interesting that B2B posts are more effective during the week as well (but hey, work is for working hours I guess)
Rescooped by Helena Pontes from Digital Delights - Digital Tribes
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Science Of Persuasion

For more visit our blog at www.insideinfluence.com Animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, ...

Via Ana Cristina Pratas
Helena Pontes's insight:

Loved this video! It is so simple but easy to apply and change the way of dealing with people. 

 

The point I was making in class that "we pay to get entertained and we get paid to entertain". He basically goes through this aspect in here by does not use the word "entertainment" as such.

 

The example that he uses is: a waiter giving mint when giving the bill to the customer and how that act increases waiter's tips. Very simple but very powerful! There are also other examples in the video. 

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Rescooped by Helena Pontes from Ayantek's Social Media Marketing Digest
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New Research: Do Pictures of People Increase Facebook Engagement?

New Research: Do Pictures of People Increase Facebook Engagement? | Helena Pontes | Scoop.it

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. Sometimes they debate over whether or not the brand should show people in brand images, and everyone has their differing opinions.


Via The Ayantek Team
Helena Pontes's insight:

It is always good to go back to the basics and remember do we want to achieve from such putting such post out and from there decide on what is going to be posted. The key in here is really keep the final goal in mind and do not get distracted with just the idea of posting for its sake!

 

The problem is when marketer runs out of ideas... and time to come up with new creative posts. 

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Rescooped by Helena Pontes from I can explain it to you, but I can't understand it for you.
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Jeff Hassemer, Senior Vice President of Product Strategy, Experian Marketing Services on the benefits of cross-channel campaign marketing, the role mobile devices and social media play in the consu...

Jeff Hassemer, Senior Vice President of Product Strategy, Experian Marketing Services on the benefits of cross-channel campaign marketing, the role mobile devices and social media play in the consu... | Helena Pontes | Scoop.it
Hyperlink available for download here.
Elizabeth Cooke: Jeff, please tell us about your role at Experian Marketing Services.

Via Riaz Khan
Helena Pontes's insight:

Even though at the beginning of the article Jeff talks about Experian Marketing further down the article he discusses about cross-channel marketing.

 

I have chosen this rticle as we discussed a lot in class about the different media channels and what consumers use them for.

 

This article gives a couple of examples of companies that struggle to integrate the different marketing channels, promotions and prices. It is clear through the example that Marketers require to integrate and continue communicating with the customer. He gives an example of the fridge he has recently bought. This simple example provides information that cross-channels campaigns need to be closely analysed, planned and executed in order to keep consistency of the products available to the consumers.

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Rescooped by Helena Pontes from Social Media and Internet Marketing
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7 steps to targeting the right people with the right pages: introduction to Landing Pages

7 steps to targeting the right people with the right pages: introduction to Landing Pages | Helena Pontes | Scoop.it
Landing Pages are the ultimate fusion of SEO and marketing segmentation. Landing Pages enhance the efficiency of your SEM campaigns, Social Media strategies and SEO efforts. But what exactly are Landing Pages and how do they work?

Via Manish Dhane
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Rescooped by Helena Pontes from Transmedia: Storytelling for the Digital Age
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Your Guide to Creating Compelling Newsgames

Your Guide to Creating Compelling Newsgames | Helena Pontes | Scoop.it

Via The Digital Rocking Chair
Helena Pontes's insight:

This is an interesting side of advergames that we have not discussed in class in the past two weeks! 

more...
The Digital Rocking Chair's curator insight, September 26, 2013 3:48 PM


Sisi Wei:  "Journalists can learn a lot from videogames. Games can help players explore unfamiliar worlds and experience stories, almost literally, through the eyes of another person" ...

roberto gilli's curator insight, September 27, 2013 5:07 AM

Real Newsgames are rare. This is a good introduction on the topic. IMHO newsgames has to mix with mobile nd social to be really attractive.

Normand Miron's curator insight, September 27, 2013 11:42 AM

When journalism meets dataviz and gaming.  One day instead of reading it, we'll play our NY TImes Saturday Edition ;)

Rescooped by Helena Pontes from Infinite Playground on a Finite Planet
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Facebook Unveils the Most Powerful Social Ads of All Time

Facebook Unveils the Most Powerful Social Ads of All Time | Helena Pontes | Scoop.it
Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. Learn about the implications in this guest post by Chango CEO Chris Sukornyk.

Via Jurjen Söhne
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Jurjen Söhne's curator insight, August 14, 2013 3:35 AM

These ads aren’t static, but rather the start of social conversations. They can be liked, shared and commented upon. You need community managers monitoring these ads and addressing any comments that arise, and you need smart data scientists who can digest all this new data (available via API) and transform it into actionable recommendations.