A little bible for posting content online. Off course, that will vary from industry to industry, to the company's target audience. But the article provides good general guidelines that should be considered before your next post!
Loved this video! It is so simple but easy to apply and change the way of dealing with people.
The point I was making in class that "we pay to get entertained and we get paid to entertain". He basically goes through this aspect in here by does not use the word "entertainment" as such.
The example that he uses is: a waiter giving mint when giving the bill to the customer and how that act increases waiter's tips. Very simple but very powerful! There are also other examples in the video.
Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. Sometimes they debate over whether or not the brand should show people in brand images, and everyone has their differing opinions.
It is always good to go back to the basics and remember do we want to achieve from such putting such post out and from there decide on what is going to be posted. The key in here is really keep the final goal in mind and do not get distracted with just the idea of posting for its sake!
The problem is when marketer runs out of ideas... and time to come up with new creative posts.
Even though at the beginning of the article Jeff talks about Experian Marketing further down the article he discusses about cross-channel marketing.
I have chosen this rticle as we discussed a lot in class about the different media channels and what consumers use them for.
This article gives a couple of examples of companies that struggle to integrate the different marketing channels, promotions and prices. It is clear through the example that Marketers require to integrate and continue communicating with the customer. He gives an example of the fridge he has recently bought. This simple example provides information that cross-channels campaigns need to be closely analysed, planned and executed in order to keep consistency of the products available to the consumers.
Landing Pages are the ultimate fusion of SEO and marketing segmentation. Landing Pages enhance the efficiency of your SEM campaigns, Social Media strategies and SEO efforts. But what exactly are Landing Pages and how do they work?
Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. Learn about the implications in this guest post by Chango CEO Chris Sukornyk.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.