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Rescooped by Héctor Borrat from Public Relations & Social Media Insight
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How to Understand, Define and Identify Online Influence

How to Understand, Define and Identify Online Influence | Héctor | Scoop.it

How do we define true influence, the kind that leads to real ROI and sales for brands? Simple - put the customer at the heart of the influence circle....

 

The main challenge is the definition of influencer by today’s social web meaning. Sure, you can create great content, get a ton of followers, social shares, etc. But that doesn’t necessarily mean you’re going to be any good for a brand to work with. There are way too many factors at play when it comes to influence that trying to gauge the term as a generic entity results in failure for the brands connecting with them....


Via Jeff Domansky
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MTD's comment, June 27, 2013 5:27 AM
Very useful indeed. Nicely illustrated too - simple, easy to make into a definite and forward-moving approach. The buyer in the centre of the process is everything. It's astonishing how many businesses, particularly B2B enterprises, still think they don't have to do that. Whereas as this makes clear, it makes every process in B2B and B2C selling more effective, efficient, rapid and complete. The buyer is in charge. Hence the new CEO - Customer Executive Officer - concept, etc...this makes it apparent in the online influence arena. Thanks.
MTD's curator insight, June 27, 2013 5:28 AM

Very useful insight into how aligning your online approaches around the buyer enables you to become more effective and complete and to create more 'total' buyer enablement programs online. 

Brandon Uttley's curator insight, June 27, 2013 8:57 AM

Good visual representation and information on how to define influence and find influencers.

Rescooped by Héctor Borrat from Barrack Obama
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Obama and Romney on alternative energy

Obama and Romney on alternative energy | Héctor | Scoop.it

Climate change isn't a hoax- and Obama has the right plan to turn our planet towards the right direction. we need to increase oil and natural gas production, but we also need to build on the progress of energy sources of the future. Although Romney mentions energy sources of the future in his campaign, he does not plan on investing a fair amount of money in them- and I feel that a fair amount of money should absolutely be invested in energy sources of the future. We can't live off of coal and oil forever. 


Via Mollie Nole
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