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Content Marketing: How To Build Trust [Graphic] | Heidi Cohen

Content Marketing: How To Build Trust [Graphic] | Heidi Cohen | Heavy Content | Scoop.it
When visitors find your content, are you doing all you can to make them feel special so they invest time consuming it?

Via Jon Turino
Nat Sones's insight:

#Content's like everything else. Do I trust your story? 

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Jon Turino's curator insight, March 21, 2013 5:48 PM

More good stuff from Heidi Cohen.

Heavy Content
Your brand content (messages, insight, analysis and expression) is your power. Better make sure it's true and beautiful now, then...
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Overheard at Citrix Synergy 2015

Overheard at Citrix Synergy 2015 | Heavy Content | Scoop.it
The post-conference dust has settled and now the hottest topics are clear. XenApp, AppDNA, ShareFile and Workspace Pod had people talking at Citrix Synergy 2015.
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Content V Context: does it matter who wins?

Content V Context: does it matter who wins? | Heavy Content | Scoop.it

But how can the messaging strategy be effectively planned for the multimedia consumption of today's consumer?

 

Because of cross-device content possibilities, determining the collateral can seem daunting. Fortunately, attribution models are powerful aids in understanding the role of each channel.

 

Typically, a customer learns about the brand offline, through display ads or search. For longer purchase paths, social, email, and search appear again in the middle of the interactions. Direct traffic frequently closes the sale because, at this point, the customer is familiar with the brand and finds the website directly.

 

Let's see this with attribution and plan the content....


Via Jeff Domansky, Os Ishmael, massimo facchinetti
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Jeff Domansky's curator insight, October 2, 2015 10:28 AM

Marketers produce endless amounts of content, but if it's not delivered at the right place at the right time, it's just clutter. Here's why context now matters more than content.

kelvin dsuja's curator insight, October 3, 2015 2:29 AM

HostGator is the leading web hosting services, VPS hosting & dedicated servers provider in India. Buy Website Hosting Services supported in Windows and Linux with Servers Hosted in India.

http://goo.gl/QPYGMz

Marco Favero's curator insight, October 4, 2015 8:44 AM

aggiungere la vostra comprensione ...

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Tim O'Reilly Explains the Internet of Things

Tim O'Reilly Explains the Internet of Things | Heavy Content | Scoop.it
The publisher and web guru says the Internet is about to cause its greatest changes, augmenting people with sensors and ever-present computing to create entirely new economic systems, and new ways of thinking about politics.

Via judycurtis
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judycurtis's curator insight, February 5, 2015 6:21 PM

Talking about the IoT in terms of human augmentation, with sensors at the core, and two-way communication, Tim O'Reilly says the next IoT innovations will refine the feedback loops from devices to humans. Nice blog post by Quentin Hardy, in his One-on-One column in the New York Times.

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Reith Lectures: 2014, The Reith Lectures - Dr Atul Gawande - 2014 Reith Lectures - BBC Radio 4

Reith Lectures: 2014, The Reith Lectures - Dr Atul Gawande - 2014 Reith Lectures - BBC Radio 4 | Heavy Content | Scoop.it
About Dr Atul Gawande.
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“Storing Your Brain in a Computer” (Discussed on ABC's The View) - Institute for Ethics and Emerging Technologies

“Storing Your Brain in a Computer” (Discussed on ABC's The View) - Institute for Ethics and Emerging Technologies | Heavy Content | Scoop.it
Institute for Ethics and Emerging Technologies “Storing Your Brain in a Computer” (Discussed on ABC's The View) Institute for Ethics and Emerging Technologies Whole brain emulation (WBE) or mind uploading (sometimes called “mind copying” or “mind...
Nat Sones's insight:

Uploading your brain into a computer has long been a nerd's dream. As a nerd, it has long been mine. But the real issues are of course extraordinary. What makes a mind? Is it just a brain in a box, or does it have to be physical as well? What's the real meaning of the balance between psycho and soma? What can be stored, what is lost? Who owns a stored brain? And can you decant it from one body to another? Just asking these question is hard enough. Answering them is in real terms impossible. Soon enough, perhaps, we'll be able to do it - and then we'll see. Another case of human technological skills outstripping, and challenging, our psychological, sociological, cultural and moral capacity. 

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THE DEATH OF ECONOMICS: Aircraft design vs flat-lining financial models

THE DEATH OF ECONOMICS: Aircraft design vs flat-lining financial models | Heavy Content | Scoop.it
Fags and booze to the rescue
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SYMPATHETIC PRICING | Trend Briefing from trendwatching.com

SYMPATHETIC PRICING |  Trend Briefing from trendwatching.com | Heavy Content | Scoop.it
Get ready for a wave of imaginative discounts that relieve lifestyle pain points, offer a helping hand in difficult times, or support a shared value.
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Jeremy Rifkin: The Zero Marginal Cost Society

In The Zero Marginal Cost Society, New York Times bestselling author Jeremy Rifkin describes how the emerging Internet of Things is speeding us to an era of nearly free goods and services, precipitating the meteoric rise of a global Collaborative Commons and the eclipse of capitalism.


Via Kenneth Mikkelsen
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The independent storyteller: how newsrooms are dealing with content proliferation

The independent storyteller: how newsrooms are dealing with content proliferation | Heavy Content | Scoop.it

How journalists adapt to self-generated content.

Nat Sones's insight:

We live in an era of content hyperproliferation, where content is being produced so easily and quickly that our senses and minds are overwhelmed. This is changing the nature of how we communicate, create and harvest ideas of all kinds. It's also playing both to our problem solving and our hoarding nature, in ways that may be in conflict. 

 

In the face of such a storm of information and stories being told in countless formats and dizzying ranges of complexity and creativity, you might think that professional newspeople can't compete. While however they're under pressure, they are surviving and thriving both because of the specialised nature of their storytelling skill and training, and because of their ability to meet head on, and work with, the amateur storytellers. 

 

Let's see how they're doing it!

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The Importance of Different Content Types | Con...

The Importance of Different Content Types | Con... | Heavy Content | Scoop.it
Discover the Importance of different Content Types within a rounded content strategy in this insightful post by Zazzle's Lauren Shanks (The Importance of Different Content Types #contentstrategy | @scoopit http://t.co/sDI53DPYTY)...
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Good Companies Are Storytellers. Great Companie...

Good Companies Are Storytellers. Great Companie... | Heavy Content | Scoop.it
"In my new book, True Story: How to Combine Story and Action to Transform Your Business [Ty Montague], I call these new companies storydoing companies because they advance their narrative through action, not communication.
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Infographic: No Hype Guide to Content Creation - Marketing Technology Blog

Infographic: No Hype Guide to Content Creation - Marketing Technology Blog | Heavy Content | Scoop.it
The folks at Spundge wrote a blog post recently for Mari Smith, 9 Steps to Creating Engaging Content, with a “no-hype, buzzword free” infographic that I really like.
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Need To Explain To Others What Content Curation...

Need To Explain To Others What Content Curation... | Heavy Content | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense of the curation conundrum (Need To Explain To Others What Content Curation Is?
Nat Sones's insight:

Some good resources here on how to create, manage and disseminate content effectively. How to manage and overcome chaos. 

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The end of capitalism has begun | Books | The Guardian

The end of capitalism has begun | Books | The Guardian | Heavy Content | Scoop.it
Without us noticing, we are entering the postcapitalist era. At the heart of further change to come is information technology, new ways of working and the sharing economy. The old ways will take a long while to disappear, but it’s time to be utopian
Nat Sones's insight:

Is capitalism dying? Paul Mason's thesis, and the subject of his now well-publicised book, is that it is.

 

But is this a theory or just a well, kinda idea? Well, in one sense capitalism is merely a kind of viral wave form in its purest state - the manifestation of the need to own and control that is just human nature, evolved from a position of existence in environments of scarcity (real or perceived). This won't go away unless we do (which we might). 

 

I think the statements that we will simply 'become' different people is a tad naive and strays some distance from his expertise. But Capitalism with a big old C, the historical and political dogma that has grown up around the core of economic behaviour, both has to evolve and is being forcibly changed.

 

But are we looking at an adjustment or change rather than a removal of the capitalist imperative...well for a start if anyone imagines that the system will go quietly that is ridiculous; but are we seeing here a quantitative or qualitative shift?

 

One hypothesis is that it's effectively quantitative, that the system (not the near universal instinct) will just adapt. An increase or decrease of various factors will evolve it. But its nature won't change. 

 

Maybe, but at what point does that adaptation fundamentally alter the structure and nature of the system? I think there will be a tipping point beyond which the current way we do things will be unrecognizable from the standpoint of today's Capitalist ecumene. But that absolutely will not happen without major alterations in the way we govern and transmit power and not just within business, but across societies, organisations and global culture. 

 

The main failure here is that it's seen as tech first and then inevitable follow through if economic model change. The real things that limit positive change are as he kinda sorta talks about, social and cultural, which are slower and messier. He doesn't seem to acknowledge that this is the limiting factor enough.

 

But it's still a potent review in my opinion, at journalistic level, of the economic and tech forces driving change. Whether that change will prove systemic or just evolutionary, well we'll see!

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Chris Rock Pens Blistering Essay on Hollywood's Race Problem: "It's a White Industry"

Chris Rock Pens Blistering Essay on Hollywood's Race Problem: "It's a White Industry" | Heavy Content | Scoop.it
This story first appeared in the Dec.
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60 Powerful Social Issue Ads That Leave An Impact

60 Powerful Social Issue Ads That Leave An Impact | Heavy Content | Scoop.it
We’ve seen some great public service campaigns recently which made us wonder – why not do a post on the best ones in the last couple of years? We scoured the internet, filtered the not-so-great ones and came up with this list of 60 hard-hitting ads that deal with social, environmental, health and other issues. From ad school […]
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Conservative backbenchers will get free vote on EU referendum, Osborne says

Conservative backbenchers will get free vote on EU referendum, Osborne says | Heavy Content | Scoop.it
Chancellor refuses to be drawn on whether he is willing to leave European Union if negotiations over Britain’s relationship fail
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New Statesman | Salmond's NHS claims have been shredded by the IFS

New Statesman | Salmond's NHS claims have been shredded by the IFS | Heavy Content | Scoop.it
The biggest danger to the Scottish NHS is independence. 
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Social Physics: The city as network

Social Physics: The city as network | Heavy Content | Scoop.it

Traditionally, cities have been viewed as the sum of their locations – the buildings, monuments, squares and parks that spring to mind when we think of ‘New York’, ‘London’ or ‘Paris’.

In The new science of cities, Michael Batty argues that a more productive approach is to think of cities in terms of flows, connections and relationships – in other words, as a network. Places like Times Square or the Champs Elysée are not big, famous or busy because of their inherent qualities, but rather because they sit at the intersections of movements of people, wealth, information, or power...

 


Via Lauren Moss
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Fiction Makes You a Better Storyteller | Social Media Today

Fiction Makes You a Better Storyteller | Social Media Today | Heavy Content | Scoop.it
Fiction is an underused tool to become better at storytelling. If you produce content, reading fiction is not a nice-to-have, it’s a necessity. Now you have the opportunity to “get away” with reading fiction.

Via massimo facchinetti
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The Truth About Brainstorming Meetings

The Truth About Brainstorming Meetings | Heavy Content | Scoop.it
what's the nature of creativity? impossible to answer definitively and why would you want to. but we can all agree that most brainstorming sessions tend to skew it or even remove it. in this discussion some of the reasons are aired; how to encourage thinking and stop railroading.
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time to be mindful. let's upgrade the brains of global leaders | Green Futures Magazine

time to be mindful. let's upgrade the brains of global leaders | Green Futures Magazine | Heavy Content | Scoop.it
Google, Apple, Nike and McKinsey are on the growing list of companies to recognise the rewards of mindfulness. Carl Frankel charts their journey towards the inner mountaintop. Corporate managers usually excel at producing real-world results.
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know your content strengths

it's time to take steps to identify the areas in which you could add the most value to your organization. http://t.co/GsrRMTYfHP)
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Is Empathy a strategy or a means for communication?

Is Empathy a strategy or a means for communication? | Heavy Content | Scoop.it
Nat Sones's insight:

Anything that creates empathy gets us closer to those we want to influence. By bridging the consciousness gap, we open doors between us - and good things can come through. Things like understanding and sharing, and more pragmatic things like purchasing, brand loyalty...

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Karin Sebelin's comment, June 17, 2013 12:56 PM
Empathy is no marketing instrument ....
Nat Sones's comment, June 24, 2013 8:48 AM
You're right of course Karin; however, given that at some level empathy is always present - or perhaps there, waiting dormant for the right trigger - this is I think more about allowing the processes of the businesses to enable, celebrate and focus on empathy up front, not just as a byproduct.
COMMON GOOD FORUM's curator insight, December 12, 2013 3:09 PM

Is Empathy a strategy or a means for communication?