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Your brand content (messages, insight, analysis and expression) is your power. Better make sure it's true and beautiful now, then...
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The independent storyteller: how newsrooms are dealing with content proliferation

The independent storyteller: how newsrooms are dealing with content proliferation | Heavy Content | Scoop.it

How journalists adapt to self-generated content.

Nat Sones's insight:

We live in an era of content hyperproliferation, where content is being produced so easily and quickly that our senses and minds are overwhelmed. This is changing the nature of how we communicate, create and harvest ideas of all kinds. It's also playing both to our problem solving and our hoarding nature, in ways that may be in conflict. 

 

In the face of such a storm of information and stories being told in countless formats and dizzying ranges of complexity and creativity, you might think that professional newspeople can't compete. While however they're under pressure, they are surviving and thriving both because of the specialised nature of their storytelling skill and training, and because of their ability to meet head on, and work with, the amateur storytellers. 

 

Let's see how they're doing it!

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The Importance of Different Content Types | Con...

The Importance of Different Content Types | Con... | Heavy Content | Scoop.it
Discover the Importance of different Content Types within a rounded content strategy in this insightful post by Zazzle's Lauren Shanks (The Importance of Different Content Types #contentstrategy | @scoopit http://t.co/sDI53DPYTY)...
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Good Companies Are Storytellers. Great Companie...

Good Companies Are Storytellers. Great Companie... | Heavy Content | Scoop.it
"In my new book, True Story: How to Combine Story and Action to Transform Your Business [Ty Montague], I call these new companies storydoing companies because they advance their narrative through action, not communication.
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Infographic: No Hype Guide to Content Creation - Marketing Technology Blog

Infographic: No Hype Guide to Content Creation - Marketing Technology Blog | Heavy Content | Scoop.it
The folks at Spundge wrote a blog post recently for Mari Smith, 9 Steps to Creating Engaging Content, with a “no-hype, buzzword free” infographic that I really like.
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Need To Explain To Others What Content Curation...

Need To Explain To Others What Content Curation... | Heavy Content | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense of the curation conundrum (Need To Explain To Others What Content Curation Is?
Nat Sones's insight:

Some good resources here on how to create, manage and disseminate content effectively. How to manage and overcome chaos. 

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innovation friendly governance Dynamic Business

innovation friendly governance Dynamic Business | Heavy Content | Scoop.it
if the processes and values behind your business don't put innovation front and centre, you will only ever tinker with it. nice article.
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New Title in Creative: XCD - Experience Creative Director.

New Title in Creative: XCD - Experience Creative Director. | Heavy Content | Scoop.it
so here it is. the new job in creative. #XCD. http://t.co/IwwXjSOxC2 via @creativitymag
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Seven Keys to "Call-To-Actions"| MyHealthcareExecutive

Seven Keys to "Call-To-Actions"| MyHealthcareExecutive | Heavy Content | Scoop.it
marketers obsess about the CTA. what's the one thing that will make a target take action? seven steps to finding it.
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10 Steps to Great Content Marketing

Presentation from Joe Pulizzi of Content Marketing Institute.


Via Stefano Principato
Nat Sones's insight:

Lovely piece here on great content marketing. As with many such pieces, it's not whether you agree or not: it's having the conversation that matters. 

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Stefano Principato's curator insight, April 30, 2013 1:03 AM

10 steps to get started to successful content marketing.

MTD's curator insight, April 30, 2013 7:48 AM

We are all content marketers now. But making the difference between good and great is everything. Great content, supporting great strategy, drives real change in buyers and brands.

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what is ‘Structured Content Authoring’

what is ‘Structured Content Authoring’ | Heavy Content | Scoop.it
Business Case: Technical Writing, http://t.co/Uimp3yAT34 #techcomm #businesscase
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Why Your Content Marketing Should Start Talking

Why Your Content Marketing Should Start Talking | Heavy Content | Scoop.it

Give your brand, product or firm a voice and build brand awareness and associations through audio content marketing. 


Via Stefano Principato
Nat Sones's insight:

Gosh, I love podcasts. Fast, simple, creative. 

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Stefano Principato's curator insight, April 19, 2013 7:13 AM

Podcasting adds an audio component to your content marketing strategy that can enhance your brand and support your business objectives. Like blogging, podcasting can take time to build an audience.

Luke Hancock - H&H Social Design's curator insight, April 22, 2013 9:43 AM

Great article on podcasting by Heidi Cohen. Anyone loyal content consumer realizes how convenient podcasts are for your consumption habits. 

 

If you've identified and established a relationship with your niche audience, providing them consistent content in the form of an episodic podcast will boost your brand loyalty to new heights. 

 

Cliff Ravenscraft of PodcastAnswerMan.com is a great resource if you're looking to start podcasting. Good luck and thank you Heidi!

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5 Startups Changing News Distribution

5 Startups Changing News Distribution | Heavy Content | Scoop.it
This is an useful article by paidContent.org on GigaOM, and it is interesting for this my curated topic about Content Curation.
Nat Sones's insight:

The human mind's filtering of content is the only criteria for its success, automated engines and tools notwithstanding. Here, five businesses are redefining what content curation means. 

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Mapping the content ecosystem

Mapping the content ecosystem | Heavy Content | Scoop.it

The content marketing landscape infographic provides a map of of the tools behind today's content.


Via Stefano Principato
Nat Sones's insight:

Astonoshing number of processes behind today's content marketing. Take a look. There's a lot there; bring a packed lunch.

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Stefano Principato's curator insight, April 17, 2013 12:19 AM

My prediction: the content marketing map of 2015 will be much less about search and social and much more about the customer, goals and overall view. If it’s not, some business will have pulled the content marketing plug as well because they focused too much on tools, channels and short-term tactics without thinking processes, outcomes and overcoming the silos.

 

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The Truth About Brainstorming Meetings

The Truth About Brainstorming Meetings | Heavy Content | Scoop.it
what's the nature of creativity? impossible to answer definitively and why would you want to. but we can all agree that most brainstorming sessions tend to skew it or even remove it. in this discussion some of the reasons are aired; how to encourage thinking and stop railroading.
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time to be mindful. let's upgrade the brains of global leaders | Green Futures Magazine

time to be mindful. let's upgrade the brains of global leaders | Green Futures Magazine | Heavy Content | Scoop.it
Google, Apple, Nike and McKinsey are on the growing list of companies to recognise the rewards of mindfulness. Carl Frankel charts their journey towards the inner mountaintop. Corporate managers usually excel at producing real-world results.
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know your content strengths

it's time to take steps to identify the areas in which you could add the most value to your organization. http://t.co/GsrRMTYfHP)
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Is Empathy a strategy or a means for communication?

Is Empathy a strategy or a means for communication? | Heavy Content | Scoop.it

Via Karin Sebelin
Nat Sones's insight:

Anything that creates empathy gets us closer to those we want to influence. By bridging the consciousness gap, we open doors between us - and good things can come through. Things like understanding and sharing, and more pragmatic things like purchasing, brand loyalty...

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Karin Sebelin's comment, June 17, 2013 9:56 AM
Empathy is no marketing instrument ....
Nat Sones's comment, June 24, 2013 5:48 AM
You're right of course Karin; however, given that at some level empathy is always present - or perhaps there, waiting dormant for the right trigger - this is I think more about allowing the processes of the businesses to enable, celebrate and focus on empathy up front, not just as a byproduct.
COMMONGOODFORUM's curator insight, December 12, 2013 12:09 PM

Is Empathy a strategy or a means for communication?

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If Pinterest Doesn’t Interest, Try These Altern...

If Pinterest Doesn’t Interest, Try These Altern... | Heavy Content | Scoop.it
Excerpted from article on MakeUseOf: "It’s estimated that around 70 percent of the Pinterest user base is female, with men being nothing more than bit-part players on the site.
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crateplayer: interesting way to compile and use video

crateplayer: interesting way to compile and use video | Heavy Content | Scoop.it
we could all get better at using video to communicate. crate seems to help.
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Stampsy - create digital multimedia content

Stampsy - create digital multimedia content | Heavy Content | Scoop.it
meet Stampsey. an interesting tool for curating digital content quickly and obviously.
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Rescooped by Nat Sones from Everything connects to marketing: thought leadership in a marketing world
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One giant leap: can the Iter project deliver its promise of clean, safe energy - forever?

One giant leap: can the Iter project deliver its promise of clean, safe energy - forever? | Heavy Content | Scoop.it
An idyllic hilltop setting in the Cadarache forest of Provence in the south of France has become the site of an ambitious attempt to harness the nuclear power of the sun and stars.

Via MTD
Nat Sones's insight:

Astonishing project. Genuine possibility of 'squaring the circle' in energy and utility production.

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MTD's curator insight, April 29, 2013 10:09 AM

The promise of nuclear fusion has been around for decades. Does the Iter project prove we're now capable of squaring this circle?

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Strategy first, content later.

everyone is content crazy. but unless you get the thinking right first, all you have is stuff.
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NEVER UNDERESTIMATE THE OWN ABILITIES - My Best Career Mistake: "You're Just Not a Very Good Writer"

NEVER UNDERESTIMATE THE OWN ABILITIES - My Best Career Mistake: "You're Just Not a Very Good Writer" | Heavy Content | Scoop.it

Via Karin Sebelin
Nat Sones's insight:

Loving this LinkedIn series. Celebrating mistakes, showing how they lead to creative answers. 

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Karin Sebelin's curator insight, April 24, 2013 5:22 AM

+Brian Solis tells:
"I never fancied myself a writer but I did take the art of writing seriously. Without realizing it, I poured a lot of passion, enthusiasm and aspiration into everything I wrote. As I was coming up in my career, I was often told that this style didn't align with traditional business writing. As a small time journalist and a professional marketer, I was often told to simply focus on the facts and follow the templates that the industry provided. I did that for years until one day I received some hard-hitting feedback."

"I also realized that my best mistake would become the philosophy I would apply to just about every challenge I encountered. Just because something is done a certain way, doesn't mean that other methods aren't worthy of exploration. It comes down to goals and objectives (and ethics). Keeping the end goal in mind, my motto then and now is that constraint forces creativity."

Read the article: http://goo.gl/WWDWy

HAVE FAITH IN YOURSELF!

TRUST YOUR ABILITIES!

(Picture: http://goo.gl/WWDWy)

Karin Sebelin's comment, April 26, 2013 11:29 PM
Thank you ;-)
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Content Strategy: 3 Brand Builders | Business 2 Community

Content Strategy: 3 Brand Builders | Business 2 Community | Heavy Content | Scoop.it

The term content marketing has been gaining a lot of attention over the last few years, and rightfully so. Content is a lifeline in today’s social ecosystem,


Via massimo facchinetti
Nat Sones's insight:

Easily implemented way to plan and distribute content. Might not fit everyone, but the planning is easy - or seems so!

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Nat Sones's comment, April 19, 2013 9:23 AM
great way to map content and plan it more effectively. Quick to implement too, as far as I can tell!
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The 150 Things the World's Smartest People Are Afraid Of

The 150 Things the World's Smartest People Are Afraid Of | Heavy Content | Scoop.it

What keeps the smartest folks in the world awake at night?

 


Via Sheli Rodney
Nat Sones's insight:

If you thought you were worried, think again. Really smart people worry about even more stuff than you knew existed. 

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