Dr. Michael Evans describes the emerging strategy of helping patients with care at home by investing through development of teams that combine clinicans and patients with "creatives" (filmmakers & designers) that can create a buffet of self service information available on the web.
When engaging patients with health information, developers need to remember:
1. Stories trump data
2. Relationships trump stories
3. Individual's trump organizations
The viral aspects of sharing good media and information by "engaing your tribe" via Facebook or direct email will be the way forward. Helping patients by curating good information is a step in the right direction
Thanks to Carolyn Thomas of @heartsisters who blogged about this: http://goo.gl/y0nnT ;