My Comment for patients:  Doctors have been the primary risk assessment source for most patients.  Some patients have an unwillingness to seek medical attention (fear?, cost?).  A pharamcy based strategy that would raise awareness in the community at low cost & low risk might be valuable, if it motivates patients to pursue life style changes and advice and recommendations for cardiovascular prevention.  In this Swedish study patients were evalated for risk by 5 parameters called SCORE:

1.  Life style questionaire

2. Blood pressure

3.  Total cholesterol

4.  Waist circumference

5.  Counseling

 

" roughly a third said they would increase exercise and/or eat healthier as a result", and  "positive" changes occurred even though customers had to pay $63 for the assessment

 

See also comment from MedPage Today http://www.medpagetoday.com/article.cfm?tbid=32527#.T6fC40RrAsk.twitter