20 November 2013, Unilever -- "Consumer Products Company Teams with New Mom Fergie on Universal Children’s Day; Marks Launch with Donations to Help Two Million Children.
Unilever today launches a new long-term initiative, Unilever Project Sunlight, to motivate millions to live sustainably. With the help of superstar and new mom Fergie, Unilever aims to inspire people to help create a brighter future for children by launching on Universal Children’s Day and making donations to help two million children.
In following up its pioneering Unilever Sustainable Living Plan, the consumer goods company, the maker of many much-loved brands, including Dove, Lipton, Suave, Hellmann’s, Q-tips, Vaseline and Ragu, wants to make sustainable living desirable and achievable by inspiring people to look at the possibilities of a world where everyone lives well and within the natural limits of the planet.
Project Sunlight, which follows the sun by launching first at dawn in Indonesia, then India, the U.K., and Brazil before culminating in the U.S., is designed to appeal to people everywhere, and in particular parents, encouraging them to join what Unilever sees as a growing community of people who want to make the world a better place for children and future generations. ..."