10 September 2013, EurActiv.com -- "Policy makers, business and industry are starting to wake up to the idea of supporting sustainable diets.
Policy makers, business and industry are starting to wake up to the idea of supporting sustainable diets. Action is already late but we can still act now to show people a way to lead healthier lives in keeping with the planet’s abundance of natural resources, writes Tony Long.
Tony Long is the Director of the WWF's European Policy Office in Brussels.
Many consumers, businesses and governments have a rather odd relationship with our food system which can be summed up as “out of sight, out of mind”. People, and society as a whole, often prefer to ignore the impact that our consumption is having on the environment and our health.
So why is the way we eat so important? Today the average European consumes almost 3,500 calories a day - 25% more than the daily recommended level - and eats approximately 70% more protein(mostly animal) than recommended. ..."