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Beware Of Shiny Objects: Why #EmailMarketing Trumps Social Media http://www.artillerymarketing.com/blog/why-email-marketing-trumps-social-media

Beware Of Shiny Objects: Why #EmailMarketing Trumps Social Media http://www.artillerymarketing.com/blog/why-email-marketing-trumps-social-media | #HealthIT | Scoop.it
To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. http://www.artillerymarketing.com/blog/why-email-marketing-trumps-social-media
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M3 autonomous 1mm computer might be the world's smallest #IoT

M3 autonomous 1mm computer might be the world's smallest #IoT | #HealthIT | Scoop.it
Computers are getting exponentially smaller. Ahead of the curve is the Michigan Micro Mote, or the M3. Designed with the Internet of Things (IoT)...
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"Breaking Through The Noise" #WHITEPAPER - Reaching #Healthcare Professionals via @HealthLinkDIM #HealthIT

"Breaking Through The Noise" #WHITEPAPER - Reaching #Healthcare Professionals via @HealthLinkDIM #HealthIT | #HealthIT | Scoop.it

"How to effectively communicate with healthcare professionals: The healthcare industry evolves quickly. Regulations are introduced and amended that can profoundly influence the choices physicians and other professionals in the medical industry make when establishing or nurturing relationships with suppliers and payors." CONTINUE READING: http://www.healthlinkdimensions.com/whitepaper-reaching-healthcare-professionals ;

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The 5 Laws of #Healthcare Marketing #Hcmktg #HealthIT

The 5 Laws of #Healthcare Marketing #Hcmktg #HealthIT | #HealthIT | Scoop.it
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Continue Reading: http://www.franklinstreet.com/the-5-laws-of-health-care-marketing ;

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#Healthcare Predictions For 2015 #HealthIT #HIT #mHealth

#Healthcare Predictions For 2015 #HealthIT #HIT #mHealth | #HealthIT | Scoop.it

Next year will be big for healthcare. We felt small tremors in 2014 of the seismic changes underway. In 2015, I predict five changes to the core of the US.. CONTINUE READING: http://tcrn.ch/1xtz6kq 

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12 Ways to Improve #Email #Deliverability #EmailMarketing #EmailTips

12 Ways to Improve #Email #Deliverability #EmailMarketing #EmailTips | #HealthIT | Scoop.it

Let me state that another way so you don’t miss it. If your emails aren’t getting delivered, then email marketing is a massive waste of time and money. Continue Reading: http://bit.ly/1yyJ32V ;


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The Science of #Email Clicks: The Impact of Responsive Design & Inbox Testing | Great Post via @LitmusApp

The Science of #Email Clicks: The Impact of Responsive Design & Inbox Testing | Great Post via @LitmusApp | #HealthIT | Scoop.it

Read More Here: http://bit.ly/1yyIciF ;


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11 #Marketing Trends To Watch For In 2015 #ContentMarketing #hcmktg

11 #Marketing Trends To Watch For In 2015 #ContentMarketing #hcmktg | #HealthIT | Scoop.it

Transparency will become the most important tool of marketing. Consumers are going to continue to exert further power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. Continue Reading: http://onforb.es/1ukRM1b  ;

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Excellent Post: "Out Of The #HealthIT Tar Pit: My Comments on A Robust Health Data Infrastructure"

Excellent Post: "Out Of The #HealthIT Tar Pit: My Comments on A Robust Health Data Infrastructure" | #HealthIT | Scoop.it

continue reading here: http://bit.ly/1vwmHNd ;

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INFOGRAPHIC: 10 Medical Innovations Transforming #Healthcare in 2015 #HealthIT

INFOGRAPHIC: 10 Medical Innovations Transforming #Healthcare in 2015 #HealthIT | #HealthIT | Scoop.it

Infographic illustrates Cleveland Clinic's annual top 10 medical innovations that are likely to have a major impact on improving patient care in 2015. Continue Reading: http://bit.ly/1ymEa7S ;

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Wearable Technology And #Digital Healthcare Strategies Should Shift Focus To Chronic Medical Illness #HealthIT #mHealth

Wearable Technology And #Digital Healthcare Strategies Should Shift Focus To Chronic Medical Illness #HealthIT #mHealth | #HealthIT | Scoop.it

As we marvel at the gadgets that companies such as Nike, Fitbit, Jawbone and Apple have recently produced and brought to market--gadgets that can record our heart rate, calories expended, and steps taken—one can only think of how this technology could likely be used on a greater scale to help [...] Continue Reading: http://onforb.es/1FTp7bD ;


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Emma Sands's curator insight, December 4, 2014 2:55 AM

The current target for wearables is the same as for gyms and sports clubs -  this leads to stats as commented in the article: "Less than half of people who own a wearable use it on a daily basis". Currently wearables are being treated as "add-on" to a healthy lifestyle, but form no real part of it. We need them to become "add-ins" (to coin a phrase), an integral part of health management within the home - the active-patient paradigm.

David Greene's curator insight, December 5, 2014 12:33 PM

With the advent of all this wonderful technology we can't lose sight of initiating the care without assessing the patient's desire to participate...  Becoming partners in care seems to be the most effective way to help the chronically ill...

Linds's curator insight, December 30, 2014 7:25 PM

Those of us with chronic illnesses already have many medical gadgets, including portable heart rate monitors and EKGs, and simple blood pressure monitors.

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Measure What Matters Most: A Marketer's Guide – #Strategy #ContentMarketing #Email

Measure What Matters Most: A Marketer's Guide – #Strategy #ContentMarketing #Email | #HealthIT | Scoop.it
This guide provides marketers with crucial measurement strategies to make sense of today's complex customer journey and improve campaign success. Continue reading: http://bit.ly/147I50O
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"Progressive Reduction: Evolving the Experience for Your Most Frequent Users" #Strategy

"Progressive Reduction: Evolving the Experience for Your Most Frequent Users" #Strategy | #HealthIT | Scoop.it
Progressive Reduction is the idea that interfaces should be adapted over time as users become more acquainted with applications. This is how to apply it. Read More: http://bit.ly/10GXuCY
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10 things in tech you need to know today (GOOG, MSFT) #DigitalTech

10 things in tech you need to know today (GOOG, MSFT) #DigitalTech | #HealthIT | Scoop.it
Good morning! It's a sunny day in London. Here's the tech news you need to know this Tuesday.1. Samsung's profits dropped more than 30 percent in...
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Three Things You Probably Didn't Know About the Future of #IoT

Three Things You Probably Didn't Know About the Future of #IoT | #HealthIT | Scoop.it
"The growth of the IoT opens up new opportunities for people and businesses with the right skills in data analysis and data security. Mckinsey projects the need for 1.5 million additional managers and analysts “with a sharp understanding of how big data can be applied” in the United States. Gartner has predicted there will be 4.4 million global big data jobs by 2015, only one-third of which will be filled.”
Justin Hipps, MBA's insight:
Continue Reading: http://www.forbes.com/sites/markfidelman/2015/03/26/three-things-you-probably-didnt-know-about-the-future-of-iot/?utm_campaign=ForbesTech&utm_source=TWITTER&utm_medium=social&utm_channel=Technology&linkId=13165611
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66% Of The #Emails Are Now Opened On Mobile Devices #EmailMarketing #HealthIT

Almost a one-third of emails are opened on smartphones or tablet devices, but Desktop wins in engagement. Email marketing, a study. Continue Reading: http://bit.ly/1GfpYBX ;Source: www.dazeinfo.comSee on Scoop.it - Email Marketing
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2015: The Year of the Health Care Marketer #HealthIT #Hcmktg #HIT100

2015: The Year of the Health Care Marketer #HealthIT #Hcmktg #HIT100 | #HealthIT | Scoop.it
From health care reform to new technology and market forces, a brand consultancy explains why 2015 is the year to build a better health care brand.
Justin Hipps, MBA's insight:

Continue Reading: http://www.franklinstreet.com/2015-the-year-of-the-health-care-marketer ;

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Wearables In 2015: 4 Predictions - via @InformationWeek #mHealth #HealthIT

Wearables In 2015: 4 Predictions  - via @InformationWeek #mHealth #HealthIT | #HealthIT | Scoop.it

Smart glasses get put to the test in the enterprise, while smartwatches slowly woo consumers thanks to the Apple Watch. CONTINUE READING: http://ubm.io/1AypZ4a ;

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10 Essential Tips for Creating Mobile-Friendly #Emails via @CopyBlogger #EmailMarketing #DigitalMarketing

10 Essential Tips for Creating Mobile-Friendly #Emails via @CopyBlogger #EmailMarketing #DigitalMarketing | #HealthIT | Scoop.it

Follow these 10 essential mobile-friendly email tips to ensure that the emails you write display properly on any device, so that they get opened and read. Continue Reading: http://bit.ly/1yyIGoU ;


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The History of #Hashtags [Infographic] #Intriguing #Marketing #Blogging #hcmktg

The History of #Hashtags [Infographic] #Intriguing #Marketing #Blogging #hcmktg | #HealthIT | Scoop.it

Take a look at the hashtag's journey from its conception in August 2007 to the end of 2013 Read More: http://bit.ly/1yyHVw9 ;

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Geeks, Rejoice! The #Email Renaissance Has Arrived | #Gmail #Review

Geeks, Rejoice! The #Email Renaissance Has Arrived | #Gmail #Review | #HealthIT | Scoop.it

Pop quiz, marketers! How do you feel about the new Inbox by Gmail? A) Annoyed. This is probably worse than Gmail tabs. B) Intrigued. What a fascinating opportunity. C) Confused. What's Inbox? If you
answered B, you're in the right line of work. Continue Reading: http://bit.ly/1CYZ4ly ;

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10 #Wearables Totally Changing the #Healthcare Industry #HealthIT #mHealth

10 #Wearables Totally Changing the #Healthcare Industry #HealthIT #mHealth | #HealthIT | Scoop.it

These 10 medical wearables are about to significantly impact the future of breast cancer, smoking and more. Continue Reading: http://bit.ly/1ymEPpM ;


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Research Reports to Inform Your 2015 #Marketing Plan #EmailMarketing

Research Reports to Inform Your 2015 #Marketing Plan #EmailMarketing | #HealthIT | Scoop.it

Need a little extra help in effectively informing your 2015 marketing plan? You may want to consider these 8 free market research reports... Continue Reading: http://bit.ly/1ymDKOW ;


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marketingIO's curator insight, December 3, 2014 7:48 PM

Thank you Aberdeen!

Gina Tucker's curator insight, December 4, 2014 1:32 PM

helpful for 2015

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Complexity vs. Simplicity: Can #Email Tools be too Fancy to Function? #EmailMarketing

Complexity vs. Simplicity: Can #Email Tools be too Fancy to Function? #EmailMarketing | #HealthIT | Scoop.it
As email marketers pursue the one-to-one Holy Grail that’s where we get to the tradeoff of all of this. More: http://bit.ly/1Htab5T
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#Healthcare #data worth ten times price of credit card data #HealthIT

#Healthcare #data worth ten times price of credit card data #HealthIT | #HealthIT | Scoop.it
Healthcare security: Medical information is now worth up to 10 times the price of credit cards on online black markets, due to weak healthcare security. Read more here: http://bit.ly/14ULXm9
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