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Healthcare, Social Media, Digital Health & Innovations
Articles and Discussions on Digital Health, Social Media and Innovative technologies in Health.
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8 symptoms of a failing health care social media campaign

8 symptoms of a failing health care social media campaign | Healthcare, Social Media, Digital Health & Innovations | Scoop.it

Innovative health care marketing takes time, creativity, and dedication—and recognition of the potential missteps along the way.


If you aren’t evaluating your efforts and expanding or recalibrating your strategy, then time and money are being wasted. Nobody has time for that.


You don’t have to make these mistakes to learn from them:


1. Your page’s “likes” or followers are all purchased.


2. Every post you share has two likes (or fewer) and rarely gets comments or responses.


3. You’re not engaging with/responding to your online community.


4. There are not regular reviews coming in.


5. Analytics show significant traffic drops.


6. Your content is all over the place without a clear strategy.


7. Inconsistencies in branding/mission across other areas of marketing.


8. Follower count is dropping or staying stagnant.


Read more: http://www.healthcarecommunication.com/Main/Articles/8_symptoms_of_a_failing_health_care_social_media_c_12163.aspx

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To Answer Patient Questions, Physicians Turn to New Information Sources

To Answer Patient Questions, Physicians Turn to New Information Sources | Healthcare, Social Media, Digital Health & Innovations | Scoop.it

In this era of social media and smartphones, the ability to share information on any number of topics has increased, and one area that is continually developing better ways to communicate is the healthcare field.


In a recent issue of The Journal of Continuing Education in the Health Professions, Gregory D. Salinas, PhD, of CE Outcomes, LLC, in Birmingham, AL, described the research he conducted to learn about the sources where practicing physicians prefer to get their information — a topic of great interest to policy makers, educators, and marketing professionals.


Read more: http://www.hcplive.com/articles/To-Answer-Patient-Questions-Physicians-Turn-to-New-Information-Sources

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The Evolution of the Hashtag in Healthcare

The Evolution of the Hashtag in Healthcare | Healthcare, Social Media, Digital Health & Innovations | Scoop.it

The hashtag has evolved enormously over the last few years. Back in the dark ages of Twitter’s go-live, only the most savvy of Twitter’s users recognized the importance and opportunities the hashtag posed.


Last night while eating I was asked by my youngest for a glass of “hashtag” milk – “hashtag” please :-).


The hashtag has become a part of our everyday life. Right now the marketing folks are making a mess out of it… but providers, patients, and the academic world will catch up. The opportunities, especially in healthcare are clear and evident. Information is coming at us at a tremendous pace. A pace that clearly exceeds the cognitive capacity of every solitary individual. The hashtag has the potential to to vastly improve upon our ability to filter and query these social information data streams to pick out the relevant content we are searching for.


For years now Symplur*  has been the go to resource in healthcare social media. Their vast database catalogues and stores most all healthcare related hashtags. The Healthcare Hashtag Twitter Project has proven to be a tremendous resource for academics, healthcare practitioners, patients, conference organizers and virtual attendees alike as we follow, interact and learn from afar.


Symplur’s latest project - Symplur Signals - will go live today. This is the next step in recognizing the power of the hashtag in the healthcare space. Signals will empower decision-making with real-time access to insights from over a billion healthcare social media data points.


Stay tuned … as the evolution of the hashtag in healthcare continues.


Read more: http://www.howardluksmd.com/orthopedic-social-media/evolution-hashtag-healthcare/

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Doctors Still Leery of Professional Social Media

Doctors Still Leery of Professional Social Media | Healthcare, Social Media, Digital Health & Innovations | Scoop.it

While some professions are basically shoo-ins for social media (journalists and Twitter, for example) others have been much slower to embrace the online universe, especially in cases where using social media might run afoul of legal and regulatory constraints and incur liability. That’s clearly the case with the medical profession, as physicians remain leery of using social media for professional purposes.


That’s the upshot of a national survey of 257 physicians conducted by the MedData Group in June. According to MedData, 44% of physicians surveyed said they don’t use social media professionally, while 32% use LinkedIn, 29% use online physician communities, 21% use Facebook, and 10% use Google+.


Read more: http://www.mediapost.com/publications/article/229766/doctors-still-leery-of-professional-social-media.html

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Video: Talk to a virtual doctor on your iPad

Video: Talk to a virtual doctor on your iPad | Healthcare, Social Media, Digital Health & Innovations | Scoop.it
Imagine for a moment that your allergies have been troubling you for the past few days. What do you do? Complain on Facebook? Probably. Make an appointment with your doctor? Maybe. Talk to a virtual doctor on
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How Doctors Can Make Use of Social Media?

How Doctors Can Make Use of Social Media? | Healthcare, Social Media, Digital Health & Innovations | Scoop.it
  1. Set up personal account in Twitter, Facebook and LinkedIn
  1. Make Use of Visuals
  1. Share the knowledge
  1. Frequency of posting on LinkedIn
  1. Follow other Healthcare Professionals on Social Media
  1. Participate in conversations on twitter
  1. Join Useful Twitter Chats
  1. Go For Accuracy
  1. Ask Questions


Read more: http://www.emrandehr.com/2014/06/17/how-doctors-can-make-use-of-social-media/

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#mHealth Usage and Adoption by Physicians

#mHealth Usage and Adoption by Physicians | Healthcare, Social Media, Digital Health & Innovations | Scoop.it

A few key insights:

  • Adoption of mhealth is generally over 80% across all specialties queried
  • E-prescribing is the dominant use of mhealth, with accessing clinical information the second
  • Nearly 30% of physicians receive reimbursement for “virtual” visits, though the majority report reimbursement is less than a traditional office visit
  • Almost half of physicians feel mhealth will be beneficial to their practices, though they have concerns about the level of reimbursement


Despite mhealth’s promise to transform healthcare delivery, it remains to be seen just how fast practitioners will embrace it.  While overall adoption remains high, this is largely limited to prescribing and accessing clinical information.  To unleash the true power, connectivity and ultimate cost-savings that mhealth can deliver, there will need to be compelling and economic benefits for providers and healthcare delivery organizations to fully adopt.


Read more: http://www.olsonresearchgroup.com/mhealth-usage-and-adoption/

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Is Social Media the Way to Reach the Teenage Patient?

Is Social Media the Way to Reach the Teenage Patient? | Healthcare, Social Media, Digital Health & Innovations | Scoop.it

In an exam room sits a quiet 15-year-old female, furiously texting on her iPhone, awaiting her annual sports physical. Her mom is patiently sitting in the waiting room to give her daughter some privacy. The doctor steps in, completes the physical, and asks if there is anything the teen wants to talk about. The girl shakes her head “no,” and they say goodbye as she heads back to meet her mom.


 From the outside, this scene might look like a wasted opportunity for the physician to have a confidential discussion about sensitive health topics with her shy patient. But this teen didn’t walk away empty handed. Before the physician walked through the exam room door, the teen had taken a photo of the whiteboard with a link to a blog titled “Am I ready for Sex?” and a Twitter handle to follow–all posted by the physician earlier that day.


Communicating health messages with the teenage population has always been a struggle for adolescent healthcare providers. In my personal experience, attempts to get the majority of teens to engage in conversations about their health during a 15-minute visit quickly leads to deadpan silence. With most providers at least a decade older than their patients, it becomes imperative to adopt communication strategies that are relevant to teens, but many healthcare providers are still resistant to join the digital world. According to recent data,physicians are engaging in social media for personal reasons, but don’t use it professionally.


Read more: http://jhucommunication.wordpress.com/2014/06/20/is-social-media-the-way-to-reach-the-teenage-patient-by-elizabeth-smith/

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HIPAA’s Social Media Compliance and Your Practice

HIPAA’s Social Media Compliance and Your Practice | Healthcare, Social Media, Digital Health & Innovations | Scoop.it

Users posting under a practice’s official social media account have to follow several privacy precautions, and medical professionals have to be especially careful of what they share on social media.


For physicians, maneuvering the social media waters can be tricky. To help clarify what can — and cannot — be shared online, the Health Insurance Portability and Accountability Act of 1996 (HIPAA) has been amended to include guidelines for protecting patients’ information on social media sites.


To help further explain HIPAA compliance, merchant data security firm SecurityMetrics has created a series of short videos called HIPAA Snippets. The videos, which are each about a minute long, explain HIPAA’s conditions in clear, easy to understand terms. Video topics range from correctly destroying protected health information (PHI) to using compliant passwords.


Read more: http://www.mednet-tech.com/newsletter/internet-marketing/is-your-practice-aware-of-hipaas-social-media-compliance

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3 tips for nurses when using social media

3 tips for nurses when using social media | Healthcare, Social Media, Digital Health & Innovations | Scoop.it

Travel nurses would be hard-pressed these days to find an assignment at any hospital that doesn’t have some sort of social media policy in place.


A 2011 survey found that 87% of physicians used social media for personal use, and another 67% used it for professional purposes. Nurses are likely to have similar usage, perhaps more given the passage of time since the survey took place. Of those physicians polled, 35% say they have received friend requests from patients or a patient’s family member, and 16% say they have visited a patient’s online profile.


Boundaries are certainly blurred when it comes to social media, which is what makes the matter of privacy and confidentiality online so confusing for workers and stress-inducing for administrators and employers.


Read more: http://healthcaretraveler.modernmedicine.com/healthcare-traveler/news/3-tips-nurses-when-using-social-media

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Six ways social media can improve your health

Six ways social media can improve your health | Healthcare, Social Media, Digital Health & Innovations | Scoop.it

Social media has markedly changed the way people interact with their healthcare providers, changing the status quo when it comes to accountability and taking control of decisions. The factors that set social media apart from other forms of communication include its immediacy, interactivity, and that the fact that a significant amount of the content is developed by the user, rather than the provider.


As is generally the case with social media, its effects have been both positive and negative. Understanding these effects is central to ensuring that we get the most use out of it, with minimal risks.


In its recent publication, Social Media “likes” healthcare, PWC found that 42% of consumers in the United States have used social media to access health-related consumer reviews (e.g. of treatments or physicians). Nearly 30% have supported a health cause, 25% have posted about their health experience, and 20% have joined a health forum or community. The implication here is that there is an enormous amount of information available that has been created by the consumers of health services.


Read more: http://forumblog.org/2014/06/social-media-health/

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Content Ideas For Your Hospital Social Media Channels

Content Ideas For Your Hospital Social Media Channels | Healthcare, Social Media, Digital Health & Innovations | Scoop.it
  • Keep a themed schedule. For example, Motivation Monday or Trivia Tuesday. This will make it easy for your marketing team to create content for a specific day.
  • Be educational. People are following you for health-related information. Why not provide them with healthy tips that are related to health such as exercise, nutrition and check-up reminders.
  • Make the best of photos and video testimonials. People are visual. If you can show them a photo or short video of a happy patient, your followers are sure to like, comment, retweet, +1 and share it.  All good things in the world of social media!


Read more: http://www.waxcom.com/impressions/2014/06/19/tips-to-create-unique-social-media-content-for-your-hospital/

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#HCSM – How to Engage Online Without Getting into Trouble

#HCSM – How to Engage Online Without Getting into Trouble | Healthcare, Social Media, Digital Health & Innovations | Scoop.it
I have been asked to write up some of the core takeaways from the health care social media presentations I give, so I authored a chapter of a book published by HIMSS: Applying Social Media
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Social media nightmare for health IT

Social media nightmare for health IT | Healthcare, Social Media, Digital Health & Innovations | Scoop.it

Few healthcare IT policies these days are as delicate, sensitive and potentially emotionally explosive as efforts to restrict or regulate employee social media activity. And yet hospital hierarchies are routinely stepping on these political minefields as providers try to protect their reputations.

Consider a recent incident at the 2,478-bed New York Presbyterian Hospital.


An ER nurse posted a photograph of a trauma room – no staff or patients were in the picture – after caring for a man who had been hit by a subway train. The caption: "Man vs. 6 train." The image simply showed a room that had seen a lot of action moments before. The veteran nurse was fired after the incident, according to an ABC News report, not because she had breached hospital policy or violated HIPAA, but, as she put it: "I was told I was being fired for being insensitive."


This legitimately raises key issues around what a hospital's social media policy should be. This specific incident, though, appears to be an impressively poor choice for the hospital to have selected to make its stand. First, there really was no privacy issue at play. The photo shows nothing more than a slightly messy trauma room. The caption is vague and is hardly worse than a police officer posting a car accident image, with a note warning people against drinking/texting while driving. (To be precise, the injured car would be recognizable to the patient along with friends and family, especially if a license plate were visible, whereas a generic trauma room photo isn't.)


Read more: http://www.healthcareitnews.com/news/social-media-nightmare-health-it#.U8XtLt6SZ9A.twitter

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Engaging Existing Patients Through Social Media

Engaging Existing Patients Through Social Media | Healthcare, Social Media, Digital Health & Innovations | Scoop.it

The success of any medical practice depends on its ability to bring in new patients and generate new business. However, it's important not to forget to engage with your existing patients. After all, satisfied patients are the ones who can help boost the reputation of your practice by sharing their experience with family or friends, and even with referring physicians.


Existing patients want to continue to feel a connection with your medical practice, even if they've been coming to you for years.


It's important to speak to your existing patients as if you know them. Make sure that your website contains links to your Facebook and Twitter pages, and regularly update your social media channel with interesting, relevant content that will truly  speak to your online audience.

What kind of information can you post on your social media channels that will hook your existing patients?


  • Any changes in your practice, such as a new doctor, service or location
  • Any medical articles or news that are relevant to either your practice, or the healthcare industry as a whole
  • Any achievements or awards you or your staff have received


Read more: http://www.mednet-tech.com/newsletter/blogs/engaging-existing-patients-through-social-media

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“Most Wired” hospitals heavy on clinical analytics, engagement

“Most Wired” hospitals heavy on clinical analytics, engagement | Healthcare, Social Media, Digital Health & Innovations | Scoop.it

The 16th annual “Most Wired” hospitals survey has produced a crop of healthcare organizations with a few big things in common: clinical analytics, patient engagement, robust EHR use, and a commitment to leveraging all the health IT at their disposal to improve outcomes, reduce costs, and raise patient satisfaction.  The coveted title recognizes hospitals that have gone above and beyond their peers during the ongoing transformation of healthcare into a data-driven industry, and have focused extensively on investing in tools to further the role of population health management and accountable care while the great shift trundles on.


Read more: http://healthitanalytics.com/2014/07/10/most-wired-hospitals-heavy-on-clinical-analytics-engagement/

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Healthcare consumers actively sharing health information on social networks

Healthcare consumers actively sharing health information on social networks | Healthcare, Social Media, Digital Health & Innovations | Scoop.it
A new survey conducted in May 2014 in the US shows that 85 percent of respondents would publicly share their health experience on social media to support others with the same disease.
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Bettina Gifford's curator insight, July 15, 4:59 PM

85% shared their health experience via social media

Debbie Irwin's curator insight, July 16, 9:19 AM

I would, wouldn't you?

Art Jones's curator insight, July 18, 9:39 AM

#TheFutureofHealthcare

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5 Tips for Social Media Success in Healthcare

5 Tips for Social Media Success in Healthcare | Healthcare, Social Media, Digital Health & Innovations | Scoop.it

Healthcare reform and the aging population are not the only forces changing the healthcare landscape: social and digital media are as well, according to Kendra Simpson, vice president of Social@Ogilvy.


Ms. Simpson and Brian Camen, an account director with Social@Ogilvy, discussed strategies healthcare organizations can use to succeed in social media during a June 25 webinar hosted byBecker's Hospital Review and sponsored by Medline.


One telling statistic Ms. Simpson shared was 41 percent of people say social media would affect their choice of a specific physician, hospital or medical facility.


For healthcare organizations that are ready to dive into social media, Mr. Camen and Ms. Simpson shared the following as places to start in the social media journey.


Read more: http://www.beckershospitalreview.com/leadership-management/5-tips-for-social-media-success-in-healthcare.html

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Healthcare social media: What's in it for patients?

Healthcare social media: What's in it for patients? | Healthcare, Social Media, Digital Health & Innovations | Scoop.it

The utilization of social media by patients can potentially have public health implications. Both providers and patients should be cognizant of the benefits social media offers to patients.

Various platforms exist, ranging from microblogging on Twitter to public forums like MedHelp, or social networking sites such as PatientsLikeMe.


To date, social media arguably has provided the best means to facilitate discussion among those affected by a certain medical condition and establish communities, as well as identify and facilitate access to providers, support groups and advocates.


However, some have expressed concern of potential disadvantages. In addition to privacy concerns alluded to in my article "Healthcare social media: Keeping it professional," some are concerned that patient-driven healthcare lacks accountability and that mass-sharing of anecdotes containing faulty medical evidence could be potentially hazardous. Another issue, increased patient exposure to direct-to-consumer pharmaceutical marketing as a result of social media, will be covered in a future article.


Here are additional details you should be aware of in regard to patients using social media.


Read more: http://www.medicalpracticeinsider.com/best-practices/healthcare-social-media-whats-it-patients

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How to Make Your Social Media Truly Engaging

How to Make Your Social Media Truly Engaging | Healthcare, Social Media, Digital Health & Innovations | Scoop.it

1. Conversation: A monolog or a lecture might be instructive or informative, but there’s no opportunity for discussion. Converse with people as part of a dialog.


2. Credibility: Society gives health care providers a head start as authoritative, trained professionals. Share information that is trustworthy and believable.


3. Emotion: Cold (bland) facts, no matter how authoritative, are far less engaging than information that touches people’s feelings.


4. Enthusiasm: Share your passion and energy. It’s contagious.


5. It’s about them: Meaningful relationships are grounded in mutual interests. Traction begins with what the audience needs and wants, and not necessarily with what you want to say.


6. Listen: You know…the “two ears and one mouth” thing. Regularly monitor what’s being discussed and contribute ideas that are relevant and timely.


7. One-to-one: Individuals read social media, even within a group. Talk to a person.


8. Shareable: Not everything “goes viral,” but useful information or actionable ideas inspire people to forward or participate with others.


9. Visual: It wasn’t always the case, but most social media platforms now accommodate pictures, drawings, charts and even videos. I can write about my cute puppy or I can post an adorable picture; which is faster?


Read more: http://www.healthcaresuccess.com/blog/internet-marketing-advertising/9-success-keys-make-social-media-truly-engaging.html

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When the “Digital Physician” is Just the…Physician | PM360

When the “Digital Physician” is Just the…Physician | PM360 | Healthcare, Social Media, Digital Health & Innovations | Scoop.it

As an industry, we continue to talk about “digital” as a unique channel as we staff centers of excellence focused on digital or multi-channel (with a focus on emerging channels). Similar to most industries outside of pharma, the pharma sales and marketing model is quickly moving to a world of digital first. That does not mean the demise of traditional sales and marketing models, it simply means that as media consumption and clinical learning by physicians becomes digital first—business models and strategy must follow or brands risk becoming obsolete from the customer’s point of view.


What if your bank assumed your primary interaction is via offline channels or they assumed you continue to prefer offline interaction over online? Most of us can’t imagine doing the majority of our banking through a branch office. We have migrated to digital—even mobile-first and the banks have kept resources allocated accordingly—with the physical locations playing a very different relationship role in the overall strategy than they had historically.


Okay, you argue pharma is different—physicians are different. While the healthcare and pharmaceuticals markets are certainly unique, physicians continue to migrate to digital first. Physicians are not strangers to technology. They use it on a daily basis for finance, travel, news and communicating with colleagues. The following sections highlight some of the recent market trends and what they mean to pharma in a “digital first” physician environment (all of the data is based on recent research from Digital Insights Group).


Read more: http://www.pm360online.com/when-the-digital-physician-is-just-the-physician/

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The Importance of Timing in Social Media

The Importance of Timing in Social Media | Healthcare, Social Media, Digital Health & Innovations | Scoop.it

The “when” of social media plays just as important a role as the “what” and “how”. If you’re actively posting on social media but aren’t getting as many shares and mentions as you’d like, take a look at the tips below.


Clément Delangue wrote about the 4 Tips for Getting More Company Mentions on Social Media for Etrepreneur.com. Delangue makes several great points about when practices should post updates, and how that attention to timing can positively impact their social media reach.


Read more: http://www.mednet-tech.com/newsletter/social-networking/social-media-and-timing

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I’d Never Admit That to My Doctor. But to a Computer? Sure

I’d Never Admit That to My Doctor. But to a Computer? Sure | Healthcare, Social Media, Digital Health & Innovations | Scoop.it
New research finds patients are more likely to respond honestly to personal questions when talking to a virtual human.
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Women, Cancer and Social Media

Women, Cancer and Social Media | Healthcare, Social Media, Digital Health & Innovations | Scoop.it

Since its inception the Internet has played a role in healthcare. But what started as primarily a source of information, as patients learned the benefits—and the pitfalls—of “googling” a diagnosis, has now evolved to become a much more interactive experience. Communities in which members share insights and support, often with expert direction, are a huge draw for patients facing a variety of diagnoses today. Networks built around cancer—whether through Facebook, Twitter, and the like or blogs and hosted communities—have a particularly active presence in healthcare social media.


Read more: http://awomanshealth.com/the-stories-we-tell-women-cancer-and-social-media/

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Content: Secret to Cleveland Clinic’s Social Media Success

Content: Secret to Cleveland Clinic’s Social Media Success | Healthcare, Social Media, Digital Health & Innovations | Scoop.it

Paul Matsen, chief marketing and communications officer at Cleveland Clinic, details how his organization uses Twitter, Facebook, YouTube and Instagram to "build a relationship with healthcare consumers" by "sharing useful, helpful, and relevant information."


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