With the uptake of social media in recent years, the exchange of information through such outlets has been on the rise, including communication related to oncology patient care. Increasingly, patients turn to online sources, such as social media, for information on their cancer diagnoses, treatment options, and forming support communities.1
Doctors should not limit their LinkedIn interaction to only building their professional contacts list. Instead, doctors can create a company page that reflects their practice and opens another line of communication for patients.
Facebook is a giant in the social media realm, and for good reason. The site offers a simple platform that that can be used to share patient testimonials, reminders or any public information. By consistently sharing on the site, doctors can keep their name and practice on the forefront of their patients minds, all while increasing their exposure to potential patients.
The Yellow Pages no longer arrive in book form through the mail carrier service. Instead, the brand has reinvented itself into an online search engine for businesses. Doctors should take advantage of this and list their practice in the catalog. This is also a tool that does not need to be used extensively, instead doctors can set a plan to check their profile once every month and make note of any reviews left.
Similar to YP in that it hosts business profiles, Yelp varies in that it is used heavily by individuals looking to read reviews and ratings on a particular restaurant, cab service or doctor’s office. Doctors should make a profile and monitor reviews posted on Yelp more consistently (as they are updated more frequently than other rating sites). If doctors happen to find a negative review, they can amend their practice to improve or respond to the patient directly online to resolve the issue.
This is a tool that can be used depending on the doctor. Much more personal than Facebook, Twitter allows a doctor to share his/her personality in a professional setting. Some ideas to tweet about could include medical term definitions, health-related quotes or breaking news in the health care industry.
Just as individuals share videos with friends through YouTube, physicians and other health care professionals can share brief, medically-focused videos to inform patients.
7. Angie’s List
While Yelp and YP are open to the public, Angie’s List is a subscription-based site which offers reviews that hold a little more weight than those posted on free sites. Creating a profile is free, which means doctors should take advantage of this and increase their exposure.
Google+ has been overlooked by most due to its slow integration into the public’s social circle. However, due to Google’s recent jump into the world of telemedicine, doctors should build a presence on the site now more than ever.
rgues that increasingly the public will want to use digital technology to engage with services in different ways, and make use of the information and data to understand and manage their conditions better. Service users and their families have very different expectations today of both services and professionals. The rise of the recovery model, the importance of shared decision making, and wider societal and tec
Internet marketing can help your medical practice grow, help to sell your auxiliary products and services and put important health information in the hands of patients between appointments. However, Internet marketing is not without its pitfalls. Be careful to avoid these common online marketing mistakes.
The global patient engagement market is estimated to grow at a CAGR of 20% from 2014 to 2019, to reach $13.7 billion by 2019, according to a new report from ReportsnReports. The shift from a volume-based to a value-based model fueled by growing demand from consumers for improved healthcare quality and greater value is forcing healthcare providers and payers to provide more patient engagement solutions.
Few healthcare IT policies these days are as delicate, sensitive and potentially emotionally explosive as efforts to restrict or regulate employee social media activity. And yet hospital hierarchies are routinely stepping on these political minefields as providers try to protect their reputations.
Consider a recent incident at the 2,478-bed New York Presbyterian Hospital.
An ER nurse posted a photograph of a trauma room – no staff or patients were in the picture – after caring for a man who had been hit by a subway train. The caption: "Man vs. 6 train." The image simply showed a room that had seen a lot of action moments before. The veteran nurse was fired after the incident, according to an ABC News report, not because she had breached hospital policy or violated HIPAA, but, as she put it: "I was told I was being fired for being insensitive."
This legitimately raises key issues around what a hospital's social media policy should be. This specific incident, though, appears to be an impressively poor choice for the hospital to have selected to make its stand. First, there really was no privacy issue at play. The photo shows nothing more than a slightly messy trauma room. The caption is vague and is hardly worse than a police officer posting a car accident image, with a note warning people against drinking/texting while driving. (To be precise, the injured car would be recognizable to the patient along with friends and family, especially if a license plate were visible, whereas a generic trauma room photo isn't.)
Most doctors recognize that healthcare’s “starting line” moved some time ago.
The typical care continuum now begins online, long before the first medical office appointment or doctor-patient face-to-face encounter. Among the chief propellants of this digital shift are the:
Mainstream proliferation of rapid Internet access;
Wide adoption of mobile devices such as smartphones and tablets;
Instant online availability of health and medical information;
Strong public popularity of major social media sites;
Empowerment of the informed patient/consumer; and
Increasing emphasis on wellness, prevention and healthy living.
The Internet-related communications channels have become, for most medical practices, a primary means to reach, engage and attract new patients. In short, a doctor’s marketing and new business development efforts will be most productive when “fishing where the fish are biting.”
According to Reuters, Facebook is reportedly at the early stages of building patient “support communities” and “preventative care” health and wellness apps that would gather health data from its one billion plus users.
The world’s largest social media network is said to be talking to experts in the healthcare sector to help carry out the plan. The company joins a growing list of tech players jumping on the healthcare bandwagon. Google, Samsung, and Apple have launched healthcare initiatives that tap into the boundless opportunities in the sector. Unlike its rivals, however, Facebook seems content at this nascent stage to build online communities like popular site PatientsLikeMe.
In an effort to prevent road accidents, the UAE is planning to revoke licenses of drivers with severe chronic conditions. But with a long-term focus on using digital health to manage chronic diseases, hopefully more drivers can stay behind the wheel.
Disruption in health care seems to have been a long time coming. From month-long wait times to preventable diseases; from inefficient IT systems to complicated medicines, the sector is now innovating, fast.
That's according to both clinicians and start-up founders at TechCrunch Disrupt in London, who argue that so-called healthtech is about to shake up the sector, making things better for both patients and doctors.
One obvious opportunity for the sector is the U.K.'s National Health Service (NHS), which is facing a funding gap of £30 billion ($48.4 billion) a year by 2021, according to the Nuffield Trust and NHS England.
The digital health revolution has failed... so far. The industry that has grown up around it -- to cheer it on and promote its potential -- is thriving. But while those who organize conferences, found coalitions and work as consultants gain acclaim, write books and give TED talks, patients and physicians wait for the promise of the digital health revolution to become a reality.
We're tired of waiting.
For those of us with chronic disease, a digital health revolution is the best chance we have. We need it to succeed. We're desperate for innovation that works. We have experienced tremendous developments and intuitively grasp the potential, but when we peruse the app store and download a few, their usefulness rates as "meh" at best.
The staggering statistics on the use of social media should come as a surprise to no one. According to 2014 numbers, 74% of adults with online access use social networking sites. For Internet users between ages 18 and 29, that figure is over 90%. Facebook alone has 1.32 billion active users.
For businesses, social media presents a multitude of both opportunities and challenges. Businesses in every industry have leaned on these online platforms to reach potential customers and build brand awareness in whole new ways, but at the same time these tools have raised consumers’ expectations of online availability and have run into employee use issues.
One of the many complexities of Healthcare is balancing priorities to achieve business goals. How to treat patients as patients, not customers? How to meet technical, business, and clinical needs all at the same time? How to achieve provider and patient engagement? How to deliver a higher quality of care at a lower cost? The list goes on.
Regardless of corporate priorities, resources at healthcare organizations have to balance their own responsibilities as well. The most successful organizations (or at least those in high-demand) seek to provide applications, services, and products to its employees that help them more efficiently operate in the business environment and drive higher engagement. There are many models, but some of the most successful embed “social” into daily operations.
Hashtags can help you join a larger conversation. Hashtags enable you to become part of a larger online conversation with other healthcare practitioners and patients. For example, posting a hashtag pertaining to certain health topic (such as #BreastCancerAwareness, a popular topic among doctors during the month of October) can bring greater attention to your practice and connect you with other doctors talking about the same topic.
Hashtags can help you gain patient feedback. By creating hashtag that invites feedback (for example, #TellUs) your patients can provide you with feedback on everything from office visits to recent procedures. This is a good way of initiating better communication with your patients, and makes them feel that they are a valued part of your practice.
Hashtags can help you develop your medical brand. Creating unique hashtags that reflect your practice should always be your primary goal. Consider using a shortened version of your practice's name in the hashtag, alongside a service or current promotion that you are providing. Try to limit the number of hashtags in a post to one or two so that your message is not lost- after all, no one wants to read a post full of only blue links.
LinkedIn has become a staple social media outlet for professionals across the board, and now more than ever, people are actively using this platform to share information. One and a half million LinkedIn members are sharing content and sixty-five percent of users have increased their consumption over the past year. This drastic increase is now being called “the content revolution,” and is a phenomenon that should not go unnoticed by healthcare professionals.
Facebook will enter the healthcare field, Reuters reported today. The social media giant is not satisfied with controlling the flow of Americans’ digital communications and seeks to gain even further access to private information through the development of medical applications and services for its users. Facebook will be delving into two areas in the medical arena: health and wellness apps and user support groups for people with the same diseases. It is unclear how the latter would be HIPAA compliant. Since Facebook profits from selling users’ personal information to outside interests, it is a mystery how they would stand to gain from the support group program. HIPAA does not allow the unauthorized sale of anyone’s medical information.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
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Creating engaging newsletters with your curated content is really easy.