It's not easy to create compelling healthcare social media content for hospital blogs. Read these five tips for growing traffic to hospital blogs.
The less-useful hospital blogs appear little more than an afterthought, marketing ploys with less-than-compelling content that are updated infrequently, attracting few readers and doing little to advance hospitals’ objectives.
To be clear, hospital blog posts that run into the millions of page views are rare and unlikely. But by setting your sights lower — say the thousands or tens of thousands — you can come up with a realistic plan for generating buzz around your hospital and traffic for its web properties. And the good news is that it gets easier over time