For starters, video content helps generate better search rankings.
Let's dive into it:
Video is social: Ever hear of a viral video? I'm not saying that every video created needs have this aspect to it, but overall video content is easily shared (especially emotional content).
Video is engaging: Compared to text sites, websites with video have a lower bounce rate (59 percent compared to 87 percent) and a higher average time on site (5 minutes compared to 42 seconds).
Videos are getting viewed: 83 percent of executives say they are watching more online video today than they were a year ago.
Video content is growing: 48 hours of video content uploaded every minute to YouTube in 2011 compared, to 35 hours in 2010 or eight hours in 2007.
Video is accessible: With HTML 5, video can easily be viewed across all devices including iPad's and iPhone's.
Video will generate better rankings: Forrester research has identified that web pages with video stand a 50 percent better chance than text pages alone of showing up on the first page of Google search results.
So now the Question is "Where to place video content?"