Pinterest is the newest social media darling. You should check it out.
Pinterest is a curation tool that allows users to create “boards” where they “pin” items of interest and share them. Boards can be about specific areas of interest, for example “Books I Love.” And the user can “pin” any URL of the book they want to share. Once these books are pinned and added to the “Board,” the board becomes a visual representation of the books the user loves with links. Others can see them and “like” them or “pin” them—meaning they appear on their boards, too.
So, how can Pinterest be used in health care?
Pinterest has the potential to aggregate diverse content from different parts of the web that help advance education and patient engagement. For example, a birthing center may offer a breastfeeding e-book on their website and an informative video series from their lactation specialist from their YouTube channel. They could pin those on a board called “The Benefits and Basics of Breastfeeding.”
In addition, they could add a pin on their board from the American Academy of Pediatrics and share the AAP’s resource guide on breastfeeding and the La Leche League’s resources. To get creative and take advantage of the visual medium, the Birthing Center may want to highlight some local photographers that have captured the tender images of moms with their newborns breastfeeding.