The healthcare industry is a growing industry in India. The raising health awareness and consciousness of the public combined with the improving economic status of the people has contributed much to this growth.
Hospitals in India have started adopting social media as a tool to grow their business. Super-specialty hospital chains such as Apollo Hospitals, Fortis Healthcare and Max Healthcare have aggressively pursued social media marketing. On the other hand, Columbia Asia and Manipal Hospitals are yet to take up active social media marketing.