Today we announced the expansion of our giving efforts, Powering the Possible, to help fight Pediatric Cancer. And I’m really proud of this new extension.
The first project we will be supporting is focused on neuroblastoma. It is the deadliest and most resistant form of childhood cancer. It strikes one in 100,000 children annually, usually before the age of 5, and despite it being so rare, it is responsible for one in seven pediatric cancer deaths. And there are few treatment options available to children with pediatric cancer because of its relatively small patient base. Most cancer treatment development has focused largely on the adult population.