Get to know your target market and their mobile behaviors
As you’re contemplating creating a mobile health application for your patients, it’s important to really take the time to get to know your audience. At the most basic level, your target audience may consist of patients with a particular condition. For example, your healthcare business may be in the process of creating a mobile application that facilitates health management for diabetes patients.
The best mobile health strategies are backed by strong market research campaigns. Here's how you can use market research to develop effective mHealth initiatives for your patients.