The Surface is entering a tough and pretty saturated market place, and will come head to head with more established products like the iPad, and its new, smaller and lighter cousin, the iPad Mini. Its hefty price tag may also see it struggle for buy in with doctors, especially in the increasingly BYOD (Bring Your Own Device) environment.
Apple made waves in the healthcare market with the launch of its iPad a couple of years ago. The portable, easy to use device appealed to doctors and healthcare execs owing to its scope for developing healthcare specific apps and its complete portability. Since its launch, the iPad Mini, the Galaxy Tab and the Kindle to name just a few have also jumped on board the healthcare bandwagon, after recognizing the growth of EHR, telehealth and mHealth. The latest competitor to enter the market is Microsoft, with its Surface and Surface Pro tablets.