What even is big data anymore? I mean the phrase has been over promoted, overpriced and over tweeted.
medicine and healthcare are and always will be about humans. About the covenant of trust and respect that is the Doctor-Patient relationship.
Technology can empower both sides to be more transparent, responsible and accountable than ever before.
We need to give big data meaning
1. DATA —> INFORMATION —> KNOWLEDGE
The wanton collection of data is, by itself, one of the most dangerous acts of 21st century technology. It’s awe inspiring and overwhelming at the same time. We collect because we can. Do we know why we’re collecting it? Do we know what it even means? Who’s going to use it? Does it actually change anything?
2. START LISTENING
It’s one thing to guess about what will and won’t be useful but it’s still a guess and not a fact.
You’re hypothesising. What we need to be doing is talking to each other. For one, as a business you’ll end up creating something that actually helps your end-users and as doctor or patient you’ll have a chance to share your concerns about data collection with someone who could actually solve your problems!
3. HUMANS NOT ROBOTS
Medicine and healthcare are about humans. It’s about trust and empathy as much as it is about MRI scans, blood tests and surgery. You might be thinking, ‘What’s this go to do with big data?’.
It’s got everything to do with it. As technology gets more sophisticated in its ability to collect data and detect patterns then teams of healthcare professionals who use it will have greater responsibility than ever before to interpret and manage the delivery of this data as information and knowledge for their patients. Patients’ will be empowered to ask more questions and search for answers but when they’re receiving this raw data it might be so new that no-one has the right answers.
Be considerate. Think about how your technology is going to change and, hopefully, enhance the doctor-patient relationship as well as create new anxieties. How can you make this process easier practically and emotionally?