“A good scalpel makes a better surgeon. Good communication makes a better doctor.” - Dr. Josh Umbehr
It’s clear the days of the “do more, bill more” model of reimbursement are numbered. While there are many unknowns regarding the future model, one thing is couldn’t be more — highly effective communication will separate the winners from the losers.
The improvement in the depth and breadth of communication seen in the consumer Internet and in the consumerization of the enterprise (iPhones, Yammer, etc.) is just beginning to fully impact healthcare.
With healthcare representing nearly 20% of the economy, it is inevitable that communications will be a key driver as the tectonic shifts in healthcare shake out. Ushered in will be an array of new technology players similar to consumer and enterprise arenas disrupting ineffective and expensive communication methods of the past.
“I don’t think you can overstate the importance of communication in clinical care. Even with devices, robotics, genomics and personalized care, it all rests, and depends on, clear communication.”- Dr. Wendy Sue Swanson