Companies in heavily regulated industries, such as financial services and pharmaceuticals, are looking for safer social-media options. While the promise of real-time engagement with customers is appealing, social presents regulatory challenges. Ad agencies must arm themselves with the proper information to help clients find the right balance between the creative use of social platforms and the security and controls required to meet complex compliance demands.
How can you best support even your most regulated clients and reduce the risks associated with social-media activities? Let's explore the two most critical steps.