Want to understand social media? Physicians wanting to learn about social media must learn transparency. We must learn transparency on a personal level and also learn how to operate our medical practices with the same transparency as any other small business.
Our patients (and our prospective patients) now define “great” doctors as those who are willing to display transparency, that is, doctors must be willing to show a human side.
For us to distinguish ourselves from each other, we must respond to a digital society who now demands transparency, engagement and a review system of its doctors.