We’ve recently witnessed a couple of incredible healthcare conferences taking place, #himss12 and #TEDxMaastricht, both ground breaking in their impact of healthcare social media. Today marks the last day of another huge healthcare conference, #tedmed, which of course have inspired us to have a another look at our database to see if putting numbers into context can tell us a story.
For us who live and breath healthcare social media, it’s a given that a social media presence for any conference can be incredible powerful and valuable when done right, but we are often approached by conference organizers who want an anwer to “how valuable?“. They may be a bit new to healthcare social media (hey, who isn’t?), but they have recognized that social media has a part to play in their conference, so the question quickly becomes, “how much resources should we put into this to make it right?” That’s a fair question, and the answer will obvisouly vary widely depending on the nature of the conference and your audience.