Days are already here when you cannot afford to omit social networking sites from your online marketing strategy.
The reason is social networking sites have established themselves as low-cost or no-cost avenue to market your product. Sites like Facebook are more effective if you are talking about a non-profit initiative dealing with public healthcare. You can draw people’s attention, engage them in your non-profit activity, ask them to volunteer and definitely raise fund. And for all these you don’t need to spend hefty money on adverts and promotional.
But what’s so special about Facebook? In fact, every networking site has its niche. Unlike LinkedIn and Twitter, on Facebook people maintain a more sociable attitude. People here try to replicate what they do or want to do for their society in real life. Non-profit healthcare initiatives, trying to improve public health, can expect more acceptances on Facebook rather than on business networking sites. So, if you have genuine cause to think about you should try FB to get people on your side. There are too many non-profit healthcare initiatives, like, ‘Stand up to Cancer’, Tyson Hunger Relief’, ‘Free the Children’ and many, out there campaigning on FB successfully.