U.S. health care organizations should take lessons from other countries and expand their use of social media tools beyond marketing purposes, according to a report from technology consultancy firm CSC, InformationWeek reports.
The report found that across the globe, the health care industry is less proactive than other industries in embracing social media. Within the health care industry, hospitals are the furthest from using social media to engage with consumers, the report found.
The report also classified countries by how active their hospitals are in social media adoption. It noted that:
Countries with a high level of hospital social media adoption are the Netherlands, Norway, Sweden and the United Kingdom;
Countries with a mid-range level of hospital social media adoption are Austria and the U.S.; and
Countries with a low level of hospital social media adoption are Australia, Germany and Switzerland.