Healthcare organizations in the United States should learn from their peers abroad and expand the use of social media beyond marketing functions, suggests a new report from technology consulting firm CSC.
Around the world, CSC researchers found, healthcare has been less proactive than other industries in embracing social media. Within the healthcare sector, hospitals are furthest ahead in using this new method of engaging with consumers.
Surveyed countries where hospitals are moving fastest in this respect are the Netherlands, Norway, Sweden, and the United Kingdom, according to the report. The United States and Austria are in the mid-range of adoption, while Australia, Switzerland, and Germany are described as low adopters.