There are many reasons why physicians choose not to have a website or participate in social media. There also are many reasons why that decision could end up hurting their practices.
“If you don’t have a social media presence, or at least a deeply integrated digital presence, you’re missing a chance to humanize your organization,” said Howard Luks, MD, an orthopedic surgeon in Hawthorne, N.Y., who consults on digital media and medicine issues.
Humanizing your practice is not just about letting patients know who you are. It’s becoming more crucial in attracting new patients.