Doctors and digital pros from the hospital that pulled off the world's first live-tweeted open-heart surgery give their inside story.
Dr. Michael Macris performed a double-coronary artery bypass on a 57-year-old patient. Meanwhile, colleague Dr. Paresh Patel provided 140-character updates throughout the procedure, and answered questions submitted by followers of the hospital’s @houstonhospital Twitter account. Dr. Macris also wore a video camera attached to his head. Dr. Patel snapped additional photos, and posted some of the pictures and videos to Twitter. The procedure lasted two and a half hours, and the patient made it through fine.
More than anything, though, the feat is a powerful example of social media’s ability to connect people and shed light on even the most unexpected activities. Its success is a lesson in using creativity and digital innovation to educate mass audiences