Healthcare Digital Marketing
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PatientsLikeMe wants to convince patients to share health data through social media campaign

PatientsLikeMe wants to convince patients to share health data through social media campaign | Healthcare Digital Marketing | Scoop.it
A healthcare social media marketing campaign by PatientsLikeMe wants to encourage social media users to share their health data.
Marc Phippen's insight:

consumers knew the impact their health data could have on advancing scientific research, would they be willing to donate it? That’s the goal of a healthcare marketing campaign by PatientsLikeMe. It’s launched a series of public service announcements through social media channels such as YouTube and Facebook to remind people the value of sharing health information, according to a company statement.

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Claudio Bini's curator insight, March 17, 2014 1:56 AM

Real World Evidence.

Healthcare Digital Marketing
passionate about how we can use technology and new media in smarter ways to improve healthcare delivery, patient management and engage more effectively in health networks
Curated by Marc Phippen
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Brexit: What it could mean for NHS data

Brexit: What it could mean for NHS data | Healthcare Digital Marketing | Scoop.it
As of today that NHS data stored offshore, be it purely financial or deeply personal, is covered by European data regulations, including the soon-to-be-replaced Safe Harbour provisions. If the UK remained in the EU that NHS data would also be subject to the incoming General Data Protection Regulation, which will impose stricter controls and penalties for data breaches. But if the UK leaves the European Union, what will happen to this NHS data, much of it locked into long term contracts and held in data centres on the continent, without those regulations is much fuzzier.y description
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IBM plans Watson-powered 'diabetes advisor' - PMLiVE

IBM plans Watson-powered 'diabetes advisor' - PMLiVE | Healthcare Digital Marketing | Scoop.it

IBM Watson Health has teamed up with the American Diabetes Association (ADA) to build a first-of-its-kind 'diabetes advisor' for patients and caregivers.

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NHS to offer free devices and apps to help people manage illnesses

NHS to offer free devices and apps to help people manage illnesses | Healthcare Digital Marketing | Scoop.it

Millions of people will receive devices and apps free on the NHS to help them manage conditions such as diabetes and heart disease in an major drive to use technology to reduce patient deaths. NHS England’s chief executive, Simon Stevens, has backed the move as a significant expansion of self-care that could help prevent patients becoming seriously unwell and needing hospital treatment.

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Nokia launches new Withings connected scale with additional cardiovascular health measure

Nokia launches new Withings connected scale with additional cardiovascular health measure | Healthcare Digital Marketing | Scoop.it

Withings, the connected health device company that was recently acquired by Nokia Technologies, has launched a new connected scale, the Withings Body Cardio. 

Body Cardio is the fourth generation of Withings scale. The most recent scale from the company, the Body Analyzer, came out in 2013. The new scale shows users their weight, body mass index, body composition (fat, muscle, water and bone mass), standing heart rate, and Pulse Wave Velocity (PWV) -- a new feature not present in previous Withings scales. Withings defines PWV as "the speed at which heartbeat-generated vibrations spread out along the arterial wall". It's a key predictor of hypertension, according to the company.

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Philips launches at-home senior care sensor system, wins VA grant for next-gen assisted living

Philips launches at-home senior care sensor system, wins VA grant for next-gen assisted living | Healthcare Digital Marketing | Scoop.it
Royal Philips has started a beta launch of a new Internet of Things, remote care service with partner Right at Home, a major in-home senior care network.
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Announcing Data Studio: our free, new, Data Visualization Product

Announcing Data Studio: our free, new, Data Visualization Product | Healthcare Digital Marketing | Scoop.it
Understand your customers by bringing all of your data together so everyone in your large organization can explore, gain intelligence and inform strategies to increase business performance
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Meet Allo: Google’s AI Powered Messenger App

Meet Allo: Google’s AI Powered Messenger App | Healthcare Digital Marketing | Scoop.it
The world of AI powered chat bots is here, and Allo, Google’s new messenger bot, wants to be your favourite messenger app, by fusing all of the power of Google search, into your messenger app. So, how does it work? Well kind of like your existing messenger app, but with search integrated to the core, and then powered by AI that will read the text, images and video to coming through messenger to help interperate and predict what you might reply with to either enhance or speed up your responses.
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Introducing Firebase Analytics

Introducing Firebase Analytics | Healthcare Digital Marketing | Scoop.it
Firebase Analytics is now Google’s recommended solution for mobile app analytics. It’s user and event-centric and comes with unlimited app event reporting, cross-network attribution, and postbacks. If you’re using Google Analytics for mobile app reporting today, you may want to consider adding Firebase and Firebase Analytics to your app to take advantage of some of its powerful new capabilities. Google Analytics will continue to support our mobile app analytics functionality and we’ve built a number of ways for clients to use Firebase Analytics with Google Analytics or with Analytics 360 for best-in-class analytics capabilities. If you have both web and app properties, we recommend using Google Analytics for your web analytics and Firebase Analytics for your app analytics.
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Mobile game helps researchers better understand getting lost because of dementia

Mobile game helps researchers better understand getting lost because of dementia | Healthcare Digital Marketing | Scoop.it
Deutsche Telekom has launched a mobile game, called Sea Hero Quest, designed to help researchers improve their understanding of spacial navigation. The app was built in partnership with Alzheimer’s Research UK, a charity, University College London, the University of East Anglia, and game developers Glitchers.
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McKinsey & Google: Pharma needs to seize social media opportunity

McKinsey & Google: Pharma needs to seize social media opportunity | Healthcare Digital Marketing | Scoop.it
According to the report, from McKinsey & Co., Google and the Wharton School, one of every 20 Google searches today is for health information. That's grown 15 percent a year since 2011.
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Wearable patch predicts patients’ next heart attack before it happens

Wearable patch predicts patients’ next heart attack before it happens | Healthcare Digital Marketing | Scoop.it
The problem with doctors is you only see them after you're sick. Prevention is preferable. A new generation of wearable sensors is finally living up to that promise by letting patients get constant, personalized care wherever they go. The convergence of several innovations—small, efficient electronics, smartphone-enabled telemetry and digital patient data—is now opening the way, defeating past barrier
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Where Artificial Intelligence Is Now and What’s Just Around the Corner

Where Artificial Intelligence Is Now and What’s Just Around the Corner | Healthcare Digital Marketing | Scoop.it
Unexpected convergent consequences…this is what happens when eight different exponential technologies all explode onto the scene at once. This post (the second of seven) is a look at artificial intelligence. Future... read more
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New 3D Printing Method for Building Complex Multi-Material Medical Devices |

New 3D Printing Method for Building Complex Multi-Material Medical Devices | | Healthcare Digital Marketing | Scoop.it
At the Fraunhofer Institute for Ceramic Technologies and Systems in Dresden, Germany researchers have come up with a new additive manufacturing method for
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Google Sharpens Search Results for ‘Skin Rash,’ ‘Tummy Ache’ and Other Symptoms

Google Sharpens Search Results for ‘Skin Rash,’ ‘Tummy Ache’ and Other Symptoms | Healthcare Digital Marketing | Scoop.it

Google teamed up with Harvard and Mayo to build a smart symptom search engine that doesn't leave you thinking that you're headache must be a rare blood disease. WSJ’s Nathan Olivarez-Giles joins Lunch Break’s Tanya Rivero with the story. Photo: Google

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Apple will soon let you request medical records via HealthKit

Apple will soon let you request medical records via HealthKit | Healthcare Digital Marketing | Scoop.it
With changes to HealthKit, Apple is allowing users to request their medical records via the Health app or third party apps.
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Mary Majkowski @ The Language Ctr's curator insight, June 17, 9:21 AM
Amazing! I will be able to view my records on my phone!
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A chip implanted under the skin allows for precise, real-time medical monitoring | KurzweilAI

A chip implanted under the skin allows for precise, real-time medical monitoring | KurzweilAI | Healthcare Digital Marketing | Scoop.it

A tiny (one-centimeter-square) biosensor chip developed at EPFL is designed to be implanted under your skin to continuously monitor concentrations of pH, temperature, and metabolism-related molecules like glucose, lactate and cholesterol, as well as some drugs. The chip would replace blood work, which may take hours — or even days — for analysis and is a limited snapshot of conditions at the moment the blood is drawn. Developer Sandro Carrara unveiled the chip Tuesday (May 26) at the International Symposium on Circuits and Systems (ISCAS) in Lisbon. The electrochemical sensors work with or without enzymes, which means the device can react to a wide range of compounds, and it can do so for several days or even weeks.

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PHRs struggling to gain traction and show benefits - review

PHRs struggling to gain traction and show benefits - review | Healthcare Digital Marketing | Scoop.it
attempts to create a personal health records suffer from a “lack of quantifiable benefits” and some schemes face an uncertain future if new funding is not found. A wide ranging review of PHRs, carried out by the Royal College of Physicians’ Health Informatics Unit and funded by NHS England, found that attempts to put more health information in the hands of patients remain at a “relatively low level of maturity.” It also found that while organisations that had set up PHR projects claimed they had led to meaningful improvements - from fewer hospitalisations to cost savings – these were mostly “assumptions or anecdotal.” “Many of the case study sites had invested in PHRs on the basis that they are ‘a good thing’, but with little evidence of quantified benefits,” a report released this week says. “The lack of a viable business case could slow further developments and make existing PHRs unsustainable.”ption
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Treating Anxiety & Depression With a Smartphone App | Psych Central News

Treating Anxiety & Depression With a Smartphone App | Psych Central News | Healthcare Digital Marketing | Scoop.it
Two English universities have joined forces to assess how a new smartphone app can help people manage their psychological issues. The Catch It app uses some
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Alder Hey works with Watson on 'cognitive hospital'

Alder Hey works with Watson on 'cognitive hospital' | Healthcare Digital Marketing | Scoop.it
Watson will be trained up on the hospital existing literature. It will also analyse feedback provided by patients, with their consent, about their experience on everything from hospital food, to parking, to their anxiety about treatment. It is hoped that by the end of the year, a newly informed Watson be available through a phone or tablet app, to answer patient questions on demand, whether they concern fears about treatment or just a reminder about an upcoming appointment.iption
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The Samsung “Blind Cap” Swimming System

The Samsung “Blind Cap” Swimming System | Healthcare Digital Marketing | Scoop.it
Introducing the Samsung Blind Cap, the world’s first swimming cap engineered with a vibration system and Bluetooth technology so that when synchronized to Samsung Gear S2 or Android, it removes the physical touch system used in professional swimming to alert blind swimmers at the exact moment they need to make a turn. Samsung are famous for using their technology for good through new and innovative displays of what can be achieved when taking such a powerful brand and inventing on their key products with agencies and other tech companies
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6 Location-based Social Media Monitoring Tools : Social Media Examiner

6 Location-based Social Media Monitoring Tools : Social Media Examiner | Healthcare Digital Marketing | Scoop.it
Do you want to reach local customers on social media? This article shares six location-based monitoring tools to use for local social media marketing.
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InSpark’s app spots patterns to help diabetes patients avoid hospitalization

InSpark’s app spots patterns to help diabetes patients avoid hospitalization | Healthcare Digital Marketing | Scoop.it

It claims to be able to inform them of their risk for developing hypoglycemic event 24 hours ahead of time. It uses pattern analysis to provide users assessments on when their blood glucose tends to be high or low in the morning, afternoon, and evening and what action they can take to improve on that.

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How are companies harnessing APIs for healthcare?

How are companies harnessing APIs for healthcare? | Healthcare Digital Marketing | Scoop.it

The traditional way of integrating into various EMRs required an application developer to recreate a new data parser, integration engine and data mapping schema for every single site they wanted to deploy to. What this meant was spending hours of development time re-inventing the integration wheel instead of focusing on taking the data stuck in the EMR and transforming it into valuable applications. This extra work translated into extra costs to bring an application to market, meaning that the entry cost to innovate with healthcare data was extremely high. What this work also meant was a slower time to market even if you could get past the technical hurdles.

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Medisafe iConnect, an Affordable Smart Pill Management System |

Medisafe iConnect, an Affordable Smart Pill Management System | | Healthcare Digital Marketing | Scoop.it
Medisafe, a company with offices in Boston, MA and Haifa, Israel is releasing a new smart pill management system that keeps tabs on when you take your meds
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Cambridge Cognition showcases wearable which tracks mental health

Cambridge Cognition showcases wearable which tracks mental health | Healthcare Digital Marketing | Scoop.it
Cambridge Cognition showcases wearable which tracks mental health - News New wearable tech software could deepen understanding of mental health issues by measuring direct responses to treatment in real-time. Cambridge Cognition and Ctrl Group are to showc
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