Healthcare Digital Marketing
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Healthcare Digital Marketing
passionate about how we can use technology and new media in smarter ways to improve healthcare delivery, patient management and engage more effectively in health networks
Curated by Marc Phippen
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InSpark’s app spots patterns to help diabetes patients avoid hospitalization

InSpark’s app spots patterns to help diabetes patients avoid hospitalization | Healthcare Digital Marketing | Scoop.it

It claims to be able to inform them of their risk for developing hypoglycemic event 24 hours ahead of time. It uses pattern analysis to provide users assessments on when their blood glucose tends to be high or low in the morning, afternoon, and evening and what action they can take to improve on that.

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How are companies harnessing APIs for healthcare?

How are companies harnessing APIs for healthcare? | Healthcare Digital Marketing | Scoop.it

The traditional way of integrating into various EMRs required an application developer to recreate a new data parser, integration engine and data mapping schema for every single site they wanted to deploy to. What this meant was spending hours of development time re-inventing the integration wheel instead of focusing on taking the data stuck in the EMR and transforming it into valuable applications. This extra work translated into extra costs to bring an application to market, meaning that the entry cost to innovate with healthcare data was extremely high. What this work also meant was a slower time to market even if you could get past the technical hurdles.

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Medisafe iConnect, an Affordable Smart Pill Management System |

Medisafe iConnect, an Affordable Smart Pill Management System | | Healthcare Digital Marketing | Scoop.it
Medisafe, a company with offices in Boston, MA and Haifa, Israel is releasing a new smart pill management system that keeps tabs on when you take your meds
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Cambridge Cognition showcases wearable which tracks mental health

Cambridge Cognition showcases wearable which tracks mental health | Healthcare Digital Marketing | Scoop.it
Cambridge Cognition showcases wearable which tracks mental health - News New wearable tech software could deepen understanding of mental health issues by measuring direct responses to treatment in real-time. Cambridge Cognition and Ctrl Group are to showc
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IBM, Pfizer team on remote monitoring for Parkinson’s care

IBM, Pfizer team on remote monitoring for Parkinson’s care | Healthcare Digital Marketing | Scoop.it
IBM and Pfizer will build a IoT ecosystem to measure the health and quality of life of Parkinson's patients.
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Apple - Press Info - Apple Advances Health Apps with CareKit

Apple - Press Info - Apple Advances Health Apps with CareKit | Healthcare Digital Marketing | Scoop.it
A new software framework designed to help developers enable people to actively manage their own medical conditions. iPhone® apps using CareKit make it easier for individuals to keep track of care plans and monitor symptoms and medication; providing insights that help people better understand their own health. With the ability to share information with doctors, nurses or family members, CareKit apps help people take a more active role in their health.
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Twitter finally opens up platform to the visually impaired

Twitter finally opens up platform to the visually impaired | Healthcare Digital Marketing | Scoop.it
All users now have the option of adding descriptions to the images that they share. Users who enable this new feature have the chance to write a short caption with every image. Interestingly, the character limit for these new captions is 420 characters, which is significantly longer than Twitter’s current limit for its tweet text. This redesign of the images interface is only available for iOS and Android platforms, however; no word yet on whether this feature will eventually roll out to Twitter desktop versions.
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Verily Is Building A Google For Medical Information

Verily Is Building A Google For Medical Information | Healthcare Digital Marketing | Scoop.it
The company's CEO, Andy Conrad: The most important tool in medicine is a computer
Marc Phippen's insight:
MEDICINE IS AN ART AND A SCIENCE
Indexing the world's medical information isn't a particularly new idea. IBM Watson and other tech behemoths are developing artificial intelligence technologies to do just that.
But Conrad, who previously worked at Google's research and development lab Google X, implied that Verily is taking a more human-centered approach. Medicine is as much an art as a science, so Verily is working with patient advocates, mothers, and doctors to determine how to aggregate data that can't be found in scientific journals.
As an example, Conrad said he recently spoke with a high-profile doctor who used loosely veiled code like "TLS" ('they look sick') to describe his patients. These notes might mean a lot to an individual doctor, but they mean very little to anyone else. "How would you capture that in an algorithm?"
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Adrian Adewunmi Ph.D's curator insight, March 4, 12:01 PM
MEDICINE IS AN ART AND A SCIENCE
Indexing the world's medical information isn't a particularly new idea. IBM Watson and other tech behemoths are developing artificial intelligence technologies to do just that.
But Conrad, who previously worked at Google's research and development lab Google X, implied that Verily is taking a more human-centered approach. Medicine is as much an art as a science, so Verily is working with patient advocates, mothers, and doctors to determine how to aggregate data that can't be found in scientific journals.
As an example, Conrad said he recently spoke with a high-profile doctor who used loosely veiled code like "TLS" ('they look sick') to describe his patients. These notes might mean a lot to an individual doctor, but they mean very little to anyone else. "How would you capture that in an algorithm?"
Rémy TESTON's curator insight, March 9, 6:38 AM
MEDICINE IS AN ART AND A SCIENCE
Indexing the world's medical information isn't a particularly new idea. IBM Watson and other tech behemoths are developing artificial intelligence technologies to do just that.
But Conrad, who previously worked at Google's research and development lab Google X, implied that Verily is taking a more human-centered approach. Medicine is as much an art as a science, so Verily is working with patient advocates, mothers, and doctors to determine how to aggregate data that can't be found in scientific journals.
As an example, Conrad said he recently spoke with a high-profile doctor who used loosely veiled code like "TLS" ('they look sick') to describe his patients. These notes might mean a lot to an individual doctor, but they mean very little to anyone else. "How would you capture that in an algorithm?"
Pere Florensa's curator insight, March 9, 9:07 AM
MEDICINE IS AN ART AND A SCIENCE
Indexing the world's medical information isn't a particularly new idea. IBM Watson and other tech behemoths are developing artificial intelligence technologies to do just that.
But Conrad, who previously worked at Google's research and development lab Google X, implied that Verily is taking a more human-centered approach. Medicine is as much an art as a science, so Verily is working with patient advocates, mothers, and doctors to determine how to aggregate data that can't be found in scientific journals.
As an example, Conrad said he recently spoke with a high-profile doctor who used loosely veiled code like "TLS" ('they look sick') to describe his patients. These notes might mean a lot to an individual doctor, but they mean very little to anyone else. "How would you capture that in an algorithm?"
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The five principles behind the world’s most efficient health systems

The five principles behind the world’s most efficient health systems | Healthcare Digital Marketing | Scoop.it
Some nations pay half what others do for healthcare and yet get the same or better outcomes. Here’s why
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10 Ultimate Google Analytics Tips To Boost Your Digital Marketing

10 Ultimate Google Analytics Tips To Boost Your Digital Marketing | Healthcare Digital Marketing | Scoop.it
We all know how important it is to analyse our marketing campaigns in order to guarantee they are performing. Google Analytics allows you to do exactly that. This fantastic free tool ensures marketer…
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NHS patients to be monitored remotely in digital healthcare revolution

NHS patients to be monitored remotely in digital healthcare revolution | Healthcare Digital Marketing | Scoop.it

NHS patients with long term illnesses could soon be able to monitor their conditions remotely through high-tech clothing and wearable gadgets which will link directly to their medical records, under new proposals announced today.

Within five years patients across the country are likely to be able to go online and speak to their GP via videolink; order prescriptions or see their entire health record as part of widespread digital revolution of healthcare in Britain.

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AZ, J&J and GSK team up with universities to advance the most promising science and technology

AZ, J&J and GSK team up with universities to advance the most promising science and technology | Healthcare Digital Marketing | Scoop.it
AZ, J&J, and GSK team up with UK universities to create 'Apollo Therapeutics' - News AstraZeneca, GlaxoSmithKline and Johnson Johnson Innovation have unveiled a new collaboration with three of the UK's top universities to help accelerate groundbreaking ac
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NHS taps technology firms for 'connected' patient projects - PMLiVE

NHS taps technology firms for 'connected' patient projects - PMLiVE | Healthcare Digital Marketing | Scoop.it

IBM, Philips, Hewlett Packard and Google's Verily unit are set to work with the NHS on a range of projects looking at how technology can help patients stay well and out of hospital.

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LEO INNOVATION LAB FRANCE's comment, January 29, 3:31 PM
super
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McKinsey & Google: Pharma needs to seize social media opportunity

McKinsey & Google: Pharma needs to seize social media opportunity | Healthcare Digital Marketing | Scoop.it
According to the report, from McKinsey & Co., Google and the Wharton School, one of every 20 Google searches today is for health information. That's grown 15 percent a year since 2011.
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Wearable patch predicts patients’ next heart attack before it happens

Wearable patch predicts patients’ next heart attack before it happens | Healthcare Digital Marketing | Scoop.it
The problem with doctors is you only see them after you're sick. Prevention is preferable. A new generation of wearable sensors is finally living up to that promise by letting patients get constant, personalized care wherever they go. The convergence of several innovations—small, efficient electronics, smartphone-enabled telemetry and digital patient data—is now opening the way, defeating past barrier
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Where Artificial Intelligence Is Now and What’s Just Around the Corner

Where Artificial Intelligence Is Now and What’s Just Around the Corner | Healthcare Digital Marketing | Scoop.it
Unexpected convergent consequences…this is what happens when eight different exponential technologies all explode onto the scene at once. This post (the second of seven) is a look at artificial intelligence. Future... read more
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New 3D Printing Method for Building Complex Multi-Material Medical Devices |

New 3D Printing Method for Building Complex Multi-Material Medical Devices | | Healthcare Digital Marketing | Scoop.it
At the Fraunhofer Institute for Ceramic Technologies and Systems in Dresden, Germany researchers have come up with a new additive manufacturing method for
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FTC releases tool to help health app developers determine whether regulations apply

FTC releases tool to help health app developers determine whether regulations apply | Healthcare Digital Marketing | Scoop.it
The Federal Trade Commission (FTC) has released a new interactive tool on its website, with help from the Office of National Coordinator for Health Information Technology (ONC), Office for Civil Rights (OCR) and the Food and Drug Administration (FDA), to help health app developers to determine whether certain r
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Microsoft demonstrates app that helps see for the blind

Microsoft demonstrates app that helps see for the blind | Healthcare Digital Marketing | Scoop.it
At the Build 2016 Developer Conference in San Francisco, Microsoft showed off its cognitive app that interprets surroundings
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Digital health startup Tiatros taps IBM Watson natural language API for PTSD

Digital health startup Tiatros taps IBM Watson natural language API for PTSD | Healthcare Digital Marketing | Scoop.it
Tiatros CarePod uses IBM’s Watson’s Natural Language Processing API to get health information from a patient's unstructured health data, like a patient's communication with care managers, and integrates it with other available health info.
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Google's AI outfit focuses on health tech

Google's AI outfit focuses on health tech | Healthcare Digital Marketing | Scoop.it
Google's AI outfit focuses on health tech Image: Google bought London-based DeepMind in 2014.
Marc Phippen's insight:
Google-owned artificial intelligence company DeepMind has launched a new division to work with NHS clinicians on developing technology to improve patient care.
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Google's UK AI subsidiary DeepMind partners with NHS to develop medical apps

Google's UK AI subsidiary DeepMind partners with NHS to develop medical apps | Healthcare Digital Marketing | Scoop.it
Google DeepMind, a UK-based artificial intelligence subsidiary of Google, has entered the healthcare space with a new partnership with the UK's National Health Service. Google acquired the UK-based DeeMind in January 2014. While DeepMind is known for AI, the partnership so far is built around two apps that don't use AI at all.
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UK mental health provider, Stanford to develop suicide prevention app

UK mental health provider, Stanford to develop suicide prevention app | Healthcare Digital Marketing | Scoop.it
UK-based mental health provider Mersey Care NHS Trust has partnered with Stanford University to develop an app that prevents suicides, according to BBC.
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Stanford launches its patient-facing health management app, MyHealth, for Android

Stanford launches its patient-facing health management app, MyHealth, for Android | Healthcare Digital Marketing | Scoop.it
Stanford Health Care has launched a new health app, available on Android, that patients can use to manage their healthcare. Stanford has offered an iOS version of the app since January 2015.
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Nanobot micromotors deliver medical payload in living creature for the first time

Nanobot micromotors deliver medical payload in living creature for the first time | Healthcare Digital Marketing | Scoop.it
Micro-motor powered nanobots created by UC, San Diego researchers, and propelled by gas bubbles made from a reaction with the contents of the stomach in which they were deposited, have been successfully deployed in the body of a live creature for the very first time.
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