For Social Media 2012 was a year of change and maturity. It’s the year when social media really started to go mainstream, with over 1 billion users on Facebook and 500 million users on Twitter.
Social Media use by companies, end users and the platforms alike had some relevant lessons from 2012. Whether it was misuse of hashtags during national disasters, false claims being made leading to 10,000 Twitter users being sued or Instagram getting a “social slap” for changing it’s terms of service.
What really did change though is the increasing amount of time people are spending on social media, 1 in 7 minutes online is spent on Facebook and the increase in mobile use of social media, with 91% of mobile internet access being used for social activities.
With all of these amazing stats it still fascinates me why so many companies are resisting the inevitable change that is happening in the marketplace. With 70% of questions to brands going unanswered and 73% of small businesses still not using social media there is a massive opportunity for those that want to take it…
Via Alex Butler