(Updated) In a major reversal of policy, CMS wants industry to report payments to physicians for continuing medical education. The move would eliminate from the Physician Payment Sunshine Act the current exemption for CME. Initially CMS's proposal for implementation of the Sunshine Act required industry to report payments to physicians for CME programs. [...]
As more and more consumers enroll in high deductible health insurance plans that are tied to health savings accounts, they will no doubt be attracted to a “hotel model” of care.
Art Jones's insight:
This excerpt summarizes what I believe is one of the most compelling points made by the author:
If Disney did healthcare they would know everything about me from the moment I entered their clinic or hospital until the time I went home and everywhere in between. All of this would be facilitated by the best technology money could buy. And even though computers would be running virtually everything, most of that technology would be invisible except where it was meant to be seen. Nothing could threaten the special relationship between provider and patient.
Many in the health care industry are wary of jumping on the social media bandwagon due to legal limitations, fear of exposing privileged information, and damaging relationships with patients and partners. Be that as it may, social networking is just too big for many people to ignore.
Stats from Nielsen report that sites like Facebook and Twitter now account for 22.7% of the time spent on the Internet. In comparison, E-mail as a percentage of online time use has plunged from 11.5% to 8.3% from June 2009 to June 2010.
Social media marketing in health care can be an easy way to stay connected with customers and prospects. The good news is that utilizing social networking sites, such as Google+, Facebook, Twitter, YouTube, and LinkedIn, doesn’t have to be scary. Social media disaster can easily be avoided by following simple guidelines and methods.
The American Medical Association suggests the following as basics for all clinicians using social media. These basics can easily be applied to product manufacturers, as well:
Remain business focused and define a clear intent for your social media accounts.
Maintain a positive and professional presence.
Make use of privacy settings and monitor your Internet presence.
Maintain appropriate relationships with “friends” and “followers” and set boundaries.
Monitor posts, respond to comments, and filter out the bad.
Report misuse of social media by colleagues.
Don’t post any identifiable patient information. The doctor/ patient confidentiality relationship also applies to online interactions.
Mayo Clinic suggests speaking in the first person and distinguishing personal thoughts and beliefs from those of your organization. The Mayo Clinic also stresses the importance of disclosing a connection to the company you are associated with when communicating public interest about the organization.
So what is there to talk about? Here are a few ideas to get you started:
Share news related to your industry.
Share good news about what is happening at your company.
Interact with other businesses and professionals related to your company or industry.
Interact with customers by asking general questions related to your industry.
Kestrel Health Information maintains a presence on LinkedIn, Twitter, Google+ and Facebook, connecting with both clinicians and product manufacturers alike. Through a combination of product-related information and niche specific news media, these social media sites provide valuable points of contact, as well as a platform for industry-related discussions.
The purpose of social media is to interact, and build relationships. It allows customers to forge personal connections with professionals and businesses that were not previously possible.
The innovative work of Scott Summit demonstrates how 3D Printing and digital scanning can be used to greatly improve Prosthetic design.
Art Jones's insight:
It feels like the appendage that was lost, it's amazingly functional and oh by the way - the owner is wearing a beautiful work of art. What's not to love about this new CREATIVE DESIGN centric approach to prosthetics?
The digital health revolution could not be arriving at a better time. The U.S. population is getting older, sicker, fatter and more sedentary. As the population ages, and the number of people with serious chronic conditions grows, the financial strains on the economy mount. These are mammoth issues, which defy [...]
Art Jones's insight:
Yesterday the forecast for caring for the boomer generation was dire, with the surge of innovation in #mHealth #Telemedicine & #WearableTech the Future of Healthcare and the cost associated with it look much brighter, and that's especially true for boomers.